Opel Live

Rüsselsheim, Germany

Opel Live is a complete brand experience attraction located in the German automobile company’s Rüsselsheim plant. Electrosonic engineered and installed the complete lighting control and audio-visual systems. The following profile is descriptive of the plant tour at the time of opening in 1999.

Automobile manufacturers operate in a highly competitive world and need to exploit new methods of creating and maintaining brand loyalty. At Rüsselsheim, near Frankfurt in Germany, Opel, part of GM, invested DM 120million ($63 million) in Opel Live, a new attraction with a capacity of up to 6000 visitors a day, at their main German plant.

Star Trek: The Experience

Las Vegas, Nevada

Electrosonic engineered two dome projection systems for Star Trek: The Experience attraction at the Las Vegas Hilton in 1997. The $70 million attraction opened in January 1998 and closed in September 2008.

Star Trek: The Experience, designed and produced by Landmark Entertainment Group, adjoined the Las Vegas Hilton’s Space Quest Casino and was a joint venture between Hilton Hotels and Paramount Parks. For Star Trek, Electrosonic designed and installed two fully automatic dome theater projection systems operating in the 8 perf/70mm format. The systems used custom-built projection lenses and Christie projector heads with electronic transport control.