Hard Rock Park

Myrtle Beach, South Carolina

Electrosonic designed, engineered and installed the park-wide audio system for the new Hard Rock Park, the world’s first rock ’n’ roll theme park in Myrtle Beach, South Carolina. Spanning 55 acres, Hard Rock Park celebrates the spirit of rock ‘n’ roll through more than 50 world-class rides, shows and attractions.

Electrosonic’s audio system plays background music in the park’s six zones or rock environs: “The All Access Entry Plaza” offers shopping venues and public spaces with a Route 66 theme; “Born in the USA” salutes the birthplace and melting pot of rock; “British Invasion” looks back at some of rock’s most influential artists and musical genres; “Cool Country” explores rock with a rebel yell; “Lost in the ‘70s” recalls the convergence of British and American music, culture and fashion; and “Rock ’n Roll Heaven” remembers rock’s greatest legends in a tropical paradise.

The background music, supplied by PCM Technologies, consists of extensive track lists for each environ; the ability to random shuffle keeps soundtracks fresh for visitors and park employees alike.

As the primary audio system for the park, it may also be used for announcements and emergency paging by zone or park-wide.  It is capable of muting audio in certain areas if live shows or performances are taking place.

The Live Amphitheater venue, which hosts a changing roster of bands, is outfitted with Versarray speakers.  Crest amplifiers are used throughout the park.

The park-wide audio system utilizes “a very complex Peavey media matrix network for the distribution of the audio – it is one of the largest media matrix programming effort we’ve done to date,” Project Manager Tim Wilson points out.

One of Electrosonic’s coolest tasks involved the Rockola brand video jukebox in the retro Great Meals Diner.  “It looks like a regular jukebox, but with a monitor in it.  You can select from over 500 music videos which play on the jukebox and on monitors throughout the diner,” Wilson explains.  “We took the video output of the jukebox and distributed it to monitors which are customized to look like old TV sets.  And we took the jukebox’s audio and tied it to our system local to the venue.”


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