Harley Davidson Museum

Milwaukee, WI

The Harley-Davidson Museum is a museum chronicling the history of the Harley-Davidson Motor Company and features hundreds of classic Harley-Davidson motorcycles and artifacts. In conjunction with the design team at Pentagram Design and media producers Batwin and Robin Productions, Electrosonic Design Consulting provided the design for the audio, video, and interactive elements in the museum’s numerous exhibits.

Harley-Davidson motorcycles are renowned for their sleek designs and beautiful construction. Over the years, Harley-Davidson has redefined the standard of motorcycle craftsmanship. In one gallery, this dedication to design is demonstrated by an audiovisual display consisting of a large wall painted to resemble a blackboard. Sourced from two HD video players, the process of motorcycle design is projected onto the blackboard surface as if a designer was drawing in chalk. Along with several interactive touch screens built into reader rails, this gallery demonstrates the complex engine design and construction involved in building a motorcycle.

When it comes to motorcycles, Harley-Davidson knows a thing or two about speed. In a separate gallery, a replica of a wooden track called a “board track” was projected upon from an HD source. Speakers were distributed around the track in the design to indicate a sense of speed and movement. To round out this immersive experience, interactive touch screens and in-wall speakers were included within the gallery.

The Experience Gallery is a large format video presentation that also serves as a presentation space for special events. Electrosonic Design Consulting specified a video processing system capable of edge-blending two wide screen projectors to produce a 40’ x 12’ image. In addition to playing back prerecorded content from media servers, this gallery also has the ability to project live video feeds. To enhance the audiovisual experience, the speakers and subwoofers were located behind a perforated screen.

The overall system was specifically designed to support a self-guided tour of the museum. A touch screen master controller was specified to handle system maintenance, such as basic daily operations including system start up and shut down. An audio digital signal processing system and various video servers and extenders were also included in the design to control playback and distribution of audio and video throughout the facility.

The Harley-Davidson Motor Company has had a very successful and rich history producing classic and beloved motorcycles. This museum will surely help to maintain and build upon its popularity and fascination.