Opel Live

Europe’s First Automotive Theme Park
Rüsselsheim, Germany

Opel Live is a complete brand experience attraction located in the German automobile company’s Rüsselsheim plant. Electrosonic engineered and installed the complete lighting control and audio-visual systems. The following profile is descriptive of the plant tour at the time of opening in 1999.

Automobile manufacturers operate in a highly competitive world and need to exploit new methods of creating and maintaining brand loyalty. At Rüsselsheim, near Frankfurt in Germany, Opel, part of GM, invested DM 120million ($63 million) in Opel Live, a new attraction with a capacity of up to 6000 visitors a day, at their main German plant.

Opel Live

The simulator platform at OPEL LIVE. Each pod accommodates 20 people for a three minute ride.

The visit includes a “Tour of the Senses” exhibition and an Interactive Gallery, both sited in a new Pavilion at the entrance to the huge site. These are followed by a tram tour ending up at Building K48, an unused construction hall. K48 was fitted out as an exciting exhibition and ride area. Attractions include a 3D movie on car safety; simulator rides, and the “After Dark” ride.

Opel Live

The “After Dark Ride” at Opel Live takes visitors through a mock-up of an Opel car plant at night.

Electrosonic was awarded a major contract for the engineering and installation of the complete entertainment lighting and lighting control system; and the complete audio-visual systems. Other contractors working on the project included Camber Entertainments, who built the simulators; WGH Engineering, who built the dark ride, and Silver Knight, responsible for most of the exhibit construction. Overall design and project managers (and video producers) were HPICM of London and the leisure consultants were Grant Leisure Group.

Opel Live

Striking exhibits in the K48 building at Opel Live.

Opel Live

The video screens integrated into the high tech exhibits at Opel Live are fed from video servers using MPEG-2.