Story Garden at the AmorePacific Beautiful Life Center

AV Technology Helps Highlight the Story of AmorePacific
Osan, Korea

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The AmorePacific Beautiful Life Center in Osan, Korea, has reinvented the factory tour and brand center with the award-winning Story Garden, an interactive multisensory and multimedia experience, involving sight, sound and touch. BRC Imagination Arts hired Electrosonic to do the initial audio-visual design and provide AV support for the Story Garden on the cosmetic company’s expansive campus.

All Photos by BRC

Founded in 1945 in the kitchen of the founder’s mother, AmorePacific has grown to become a global corporation with 30 cosmetics, personal care and health care brands. In ten scenes on three levels, the Story Garden traces this story and reflects the company’s commitment to nature and plant-based ingredients.


Electrosonic supplied various AV systems for the Story Garden. There are two theater spaces, four galleries with video elements and background music, and ten with background music only. Seven Operator Control Consoles (OCCs) are distributed throughout the exhibit for tour guides to operate as they lead visitors through the experience.


The Gift of Beauty gallery is outfitted with a 270º projection system, which envelopes visitors on three sides with imagery. Ten projectors are powered by both a 7thSense server and four BrightSign players, while audio comes from a 15-speaker, 6-channel surround sound system.


The Beauty Transforms Our World theater has four projectors for a three-wall display featuring a three-dimensional sculptural flower head at its center. Two projectors are center blended to support the center screen, and have been moved horizontally apart and placed on the outer edges of the dimensional flower to mitigate shadows on the blossom. A 7thSense server feeds the projectors and a 14-speaker, 6-channel custom surround system delivers the audio.

The Gift of Inspiration – Openness gallery features a wooden framework dome structure with an oval screen attached to one interior wall. A projector displays looped media, while three ceiling mounted speakers provide audio. The Gift of Inspiration – Innovation gallery has three wall panels configured with video monitors and colored geometric blocks so they resemble modernistic stained glass windows. They feature three 55-inch, eleven 22-inch and six 32-inch stretch LCD monitors, while two ceiling speakers support the audio.

The Gift of Expression is a clean, white gallery with several video displays. One consists of a single 65-inch LCD monitor. It’s followed by two displays featuring 46-inch narrow-mullion monitors: one display is a pair of monitors side by side and six more form a ribbon-style videowall cluster.

One main control room houses the Medialon show control system along with a lighting equipment rack. Smart Monkeys, Inc. performed the show control programming, and PDK supplied the on-site labor. Both were supervised by Electrosonic.