Electrosonic World 18 - page 12-13

12
CORPORATE, COMMERCIAL & ACADEMIC
CORPORATE, COMMERCIAL & ACADEMIC
13
The IEMS at LAX is designed to entertain and inform passengers,
and to create a revenue stream for the airport. It consists of seven
display elements, all designed to be an integral part of the space. A
massive Welcome Wall greets arriving passengers, and a somewhat
smaller Bon Voyage wall is a farewell to departing passengers.
Most striking are the displays in the Grand Hall of the Departures
area. Story Board is a 120-foot (36.5-meter) wide array of
multiple LED screens that tells a story or evokes a destination.
Time Tower is complementary to Story Board, but with an
emphasis on time, including many clock variations all showing the
correct local time. Destination Board is a 75-foot (23-meter) wide
departure display, augmented with images of the destinations of
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North and South Concourse Portals lead to the gates and each
feature 10 columns of six 55-inch LCDs stacked vertically. These
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Electrosonic was an important member of the team that realized
the IEMS, and was contracted directly to the end client Los Angeles
World Airports.
THE TEAM
The Project Director, MRA International, directed the
conceptualization and execution of the IEMS. The design of the
displays was by Sardi Design. The building architects, Fentress
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The initial four hours of content was developed by Moment Factory
and Digital Kitchen. Smart Monkeys was the technical consultant
responsible for the conceptual system design, the user interface
and scheduling software.
The displays were fabricated and installed by Daktronics.
Electrosonic completed the engineering and installation of the
source and control systems. The system went live in September
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Photographs left to right (page 12):
• The Story Board display is sited above the shops in the
Grand Hall.
• The Time Tower and to its right is the Destination Board.
• The IEMS source and control racks. They were engineered
and built at Electrosonic’s Burbank, CA facility.
• The IEMS control room is manned 24/7.
Top:
• The four-sided 72-foot (22-meter) high “Time Tower”
is clad in high resolution LED, showing amusing time
related content.
• The “Welcome Wall” is a massive 80-foot (24-meter)
high display seen by arriving passengers.
• The North and South Concourse Portal displays use
multiple LCDs.
The creative use of video
displays in an architectural
environment is rapidly becoming
widespread. One of the most
exciting examples can be seen
at the Tom Bradley International
Terminal at Los Angeles
International Airport, where
12,000 sq ft (1,115 sq m) of
LED displays are installed as
part of its IEMS (Integrated
Environmental Media System).
Electrosonic was responsible for
the overall systems integration
and the detailed engineering of
the source and control system.
All photos this page: Moment Factory
This photo and at left: Moment Factory
This photo and at left: Smart Monkeys
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