Electrosonic World 18 - page 44-45

ENTERTAINMENT
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44
ENTERTAINMENT
Electrosonic was involved with the project in two ways. Early on
in the show’s conception, Hero Ventures, knowing Electrosonic’s
experience with high-output, blended projectors and 3D systems,
sought help with the technical challenges presented by projection
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Electrosonic’s Design Consulting team provided projection design
services for “The Marvel Experience” and Production Resource
Group (PRG) went on to deliver the projection and audio systems
based on Electrosonic’s designs.
Separately Electrosonic was commissioned to engineer and
deliver the AV systems associated with the interactive exhibits in
“The Marvel Experience.” These exhibits are sited throughout the
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pieces and pack in to custom road cases to meet the demands of an
attraction touring worldwide.
The Adaptoid Recovery & Containment game has six long
Cybertouch tables connected by lighted ramps to an illuminated
central tower like spokes to the hub of a wheel. Each table has
two 55-inch Cybertouch monitors placed end to end. LED lighting
controls inside the game interface make the ramp columns light up
and energize the tower.
The Motion Comics Gallery features nine 32-inch Samsung monitors
with touch overlay and Innovox speakers provide directional sound.
Five Motion Comics kiosks each have two HP 21-inch all-in-one
PCs. “Draw The Marvel Way” lets fans demonstrate their artistry at
three HP 24-inch all-in-one PCs with touch screens.
Fans get to Swing with Spider-Man as they climb vertical treadmills
while a pair of Christie projectors displays dizzying views of the
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truss snap pictures of the climb to take home.
Photographs, courtesy of Marvel Experience from top:
• “The Marvel Experience” on tour
• Entrance to the Black Widow Agility Maze
• The Adaptoid game
“The Marvel Experience” is an immersive domed attraction that gives Marvel fans the opportunity
to become agents of S.H.I.E.L.D. in training. Using numerous interactive exhibits, augmented
reality technology and multi-person gaming, fans join Spider-Man, Hul
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against Red Skull, M.O.D.O.K. and an army of evil Adaptoids. Produced by Hero Ventures, “The
Marvel Experience” is a traveling attraction that is currently touring North America.
The exterior of the theater was
transformed by Michael Lee Design
(MLD) of Orem, Utah, from a gray
box that had nothing Polynesian
about it into an ancient volcano whose
appearance blends in with the site’s
natural tropical surroundings.
Upon entering the theater, black-
light illumination and artwork create
the impression of being inside a large
volcanic chamber. Once guests are
seated, a new 14-minute production,
“Hawaiian Journey,” augmented by “4D”
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through the islands as they explore the
spectacular beauty of Hawaii through
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Executive producers for the Hawaiian
Journey attraction were Michael Lee
(MLD) and attraction producer Pat
Scanlon of PRS Associates, Inc. in
Colorado Springs. “Hawaiian Journey”
was written and directed by David
Warner and shot by Reed Smoot. Sam
Cardon composed the score.
Technifex of Valencia, California,
designed the 252 motion-base special
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the theater. They have forward and
backward motion, two headrest
speakers in each seat, additional low-
end speakers for vibration, and water
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Electrosonic was the AV systems
integrator responsible for installing
a new digital AV system, based on a
Christie 4K projector, a 7thSense 4K
media server and a Strong/MDI 40 by
74-foot (12 by 22.5-meter) projection
screen. Electrosonic also provided a new
7.1 surround sound system featuring
JBL Cinema Series speakers and QSC
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headset system allows simultaneous
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narration in eight languages. A Medialon
Show Manager system provides show
control.
One of the PCC’s goals was for the
theater to serve as a true multi-purpose
facility. Electrosonic installed AV
system connections to accommodate a
presenter on stage giving presentations
from a laptop or iPad projected through
the Christie projector. Black masking
in front of the projection screen can be
opened to the appropriate width for
each media source.
Photographs:
• The entrance to Hawaiian Journey
• The theater with its 74ft screen
The Polynesian Cultural
Center (PCC) set on 42
acres in Laie on the North
Shore of Oahu, Hawaii,
celebrated its 50th
anniversary in 2013 with
an upgrade to its theater,
becoming an example of a
location which has replaced
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attraction, which required
a full time operator and
costly print replacements,
with an all digital automatic
system. The stimulus for
the change was the need
to update the facility,
making it more attractive
to visitors, and at the same
time making the venue
suitable for mixed use.
Digital
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