Electrosonic World 18 - page 10-11

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CORPORATE, COMMERCIAL & ACADEMIC
CORPORATE, COMMERCIAL & ACADEMIC
11
AmorePacific
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kitchen of the founder’s mother, and has
grown to become a global corporation
with 30 cosmetic, personal care and
health care brands. In ten scenes on three
levels, the Story Garden traces this story
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to nature and plant-based ingredients.
Tours were initially by invitation only but
public tours are now available.
Electrosonic supplied various AV systems
for the Story Garden. There are two
theater spaces, four galleries with video
elements and background music, and
ten with background music only. Seven
Operator Control Consoles (OCCs)
are distributed throughout the exhibit
for tour guides to operate as they lead
visitors through the experience.
The most spectacular show is in the “Gift
of Beauty” gallery where ten projectors
present a 270º panorama, enveloping
visitors on three sides with imagery. The
accompanying soundtrack comes from a
six-channel, 15-loudspeaker surround
sound system.
The galleries and theaters have themes
such as “Beauty Transforms Our World,”
“The Gift of Inspiration – Openness,”
“The Gift of Expression,” and “The Gift
of Inspiration – Innovation.” Each uses
an appropriate combination of scenic
and audio-visual elements. The guides
interact with the visitors to emphasize
the human story.
TECHNOLOGY
Background music throughout the Story
Garden is sourced from an Alcorn McBride
8-TraXX player routed through a QSC
Core 3000 DSP system. Loudspeakers are
mainly from JBL.
LCDs are from Samsung, and projectors
are from both Barco (projectiondesign)
and Christie. Single video displays are
fed from BrightSign players, but where
synchronized multi-screen operation is
required, 7thSense servers are used. A
Medialon show control system, installed
in a central control room, provides overall
system control.
TEAM
In many projects, Electrosonic appoints
sub-contractors to provide local support
or to carry out specialist tasks. In the case
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Garden, local company PDK assisted the
on-site installation, and Miami-based
Smart Monkeys, Inc. carried out the show
control programming.
For Electrosonic, it was, once again, a
privilege to work with BRC Imagination
Arts, an association that now goes back
nearly 20 years.
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has reinvented the factory tour and brand center with
the Story Garden, an interactive multisensory and
multimedia experience, involving sight, sound, touch
and scent. BRC Imagination Arts was responsible for
the design and production of the experience, which was
recognized as an “Outstanding Corporate Brand-Land” at
the 2015 THEA Awards. Electrosonic was contracted to
BRC to carry out the initial audio-visual design and then
provide AV support for the Story Garden on the cosmetic
company’s expansive campus.
Photographs
• One of the exhibition galleries.
• At the end of the 270° show, the front wall moves to reveal the next exhibit.
• In this interactive exhibit, visitors take a photo of themselves and then
choose a magazine. The magazine, with the visitor’s photo on the front
cover, is e-mailed to her home. At the end of the tour the photo also appears
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The “Gift of Beauty” 270° show
Beautiful
Life
All photos courtesy of BRC
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