Opel Live

Rüsselsheim, Germany

Opel Live is a complete brand experience attraction located in the German automobile company’s Rüsselsheim plant. Electrosonic engineered and installed the complete lighting control and audio-visual systems. The following profile is descriptive of the plant tour at the time of opening in 1999.

Automobile manufacturers operate in a highly competitive world and need to exploit new methods of creating and maintaining brand loyalty. At Rüsselsheim, near Frankfurt in Germany, Opel, part of GM, invested DM 120million ($63 million) in Opel Live, a new attraction with a capacity of up to 6000 visitors a day, at their main German plant.