Land Rover Discovery 3 Dealer Launch

Stockholm, Sweden

In 2004, Electrosonic provided an amazing 3D illusion, employing the Pepper’s Ghost technique to celebrate the launch of the Land Rover Discovery 3.

The Land Rover Discovery 3 Dealer Launch event took place in Stockholm, Sweden. The presentation was given 54 times over a period of 74 days in a specially constructed theater that was based on the use of the Musion® Eyeliner projection system.

STAR TREK: The Experience at the Las Vegas Hilton

Las Vegas, Nevada

In 2004, Electrosonic provided the show control, projection and audio-visual systems for the Borg Invasion 4D addition to STAR TREK: The Experience. Presented by Paramount Parks at the Las Vegas Hilton, it was the first attraction to use 2K digital cinema projection in 3D. The show officially closed on September 1, 2008.

STAR TREK: The Experience allowed visitors to tour a futuristic research facility, but while doing so, the drones of the Borg Collective attempted to capture and assimilate them. The presentation was a clever mixture of live action, electronic projection and special effects.

Space Park Bremen

Bremen, Germany

In February 2004, Electrosonic completed one of its largest ever systems integration projects at Space Park Bremen in North Germany. Electrosonic was responsible for the audio, video and control for the general exhibition areas, parkwide sound, and for five of the main attractions. Due to a lack of attendance, however, the park closed in September 2004.

Space Center at Space Park Bremen was the brainchild of Dr. Wolfgang Wilke, a nuclear physicist from EADS Space Transportation. The project was taken to completion by German Architects RKW, operating company Space Betriebs GmbH and an in-house design group headed by Bill Gorgensen. Phil Hartley Associates was contracted to Space Betriebs GmbH to oversee the audio-video installation on their behalf.

Alton Towers

Staffordshire, UK

Alton Towers, in the middle of England, is the UK's most visited theme park. It is part of the Tussauds Group. One of the attractions in the park was a 3D Cinema, which first opened in 1981. In 2003, Electrosonic converted the system from film to electronic projection.

Alton Towers' original 3D Cinema installation used a split frame technique, whereby a single 70mm film carried both left and right eye images. Tussauds wanted to reduce maintenance costs, and maintain a more consistent image quality by changing over to an all-electronic system.

PandaVision at Efteling


Efteling is Holland's major theme park that celebrated its 50th anniversary in 2002, and a new attraction that opened that year was "PandaVision", developed in conjunction with the World Wildlife Fund for Nature.

PandaVision at Efteling features a 70mm 3D movie shown on a 20m (65ft) wide silver screen. Electrosonic provided the projection and sound system based on Kinoton projection technology. Two of the automatic rewind projectors run in frame lock, and the film is in the "squarer" 8-perf format, that has a significantly bigger film area.

Corkscrew Hill

Williamsburg, Virginia

In 2002, Busch Gardens in Williamsburg, Virginia, opened a show that broke new ground in High Definition 3D imagery with a system provided by Electrosonic. Never before had full motion video been presented at a resolution of 1900 x 1280 in 3D on a screen as big as 44 feet x 30 feet (13.4m x 9.1m).

Corkscrew Hill was the lead attraction in the Ireland Country at Busch Gardens. The show was written and directed by Jeff Kleiser and Diana Walczak. The projection and show control system was engineered by Electrosonic, and was based on High Definition Server technology.

Opel Live

Rüsselsheim, Germany

Opel Live is a complete brand experience attraction located in the German automobile company’s Rüsselsheim plant. Electrosonic engineered and installed the complete lighting control and audio-visual systems. The following profile is descriptive of the plant tour at the time of opening in 1999.

Automobile manufacturers operate in a highly competitive world and need to exploit new methods of creating and maintaining brand loyalty. At Rüsselsheim, near Frankfurt in Germany, Opel, part of GM, invested DM 120million ($63 million) in Opel Live, a new attraction with a capacity of up to 6000 visitors a day, at their main German plant.

Star Trek: The Experience

Las Vegas, Nevada

Electrosonic engineered two dome projection systems for Star Trek: The Experience attraction at the Las Vegas Hilton in 1997. The $70 million attraction opened in January 1998 and closed in September 2008.

Star Trek: The Experience, designed and produced by Landmark Entertainment Group, adjoined the Las Vegas Hilton’s Space Quest Casino and was a joint venture between Hilton Hotels and Paramount Parks. For Star Trek, Electrosonic designed and installed two fully automatic dome theater projection systems operating in the 8 perf/70mm format. The systems used custom-built projection lenses and Christie projector heads with electronic transport control.

The Crystal Cathedral

Garden Grove, California

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Electrosonic overcame many unique technical challenges installing the video and audio systems for “Creation: Once Upon All Time,” the show staged inside the Crystal Cathedral in Garden Grove, California. The cathedral is the home base for the international Crystal Cathedral Ministries with a congregation of over 10,000 members. The soaring, airy cathedral features more than 10,000 windows of silver-colored glass held in place by a lace-like framework of white steel trusses, a challenging environment for a house of worship in which audio and video play a regular role in services as well as in special shows.

Northland Church

Longwood, Florida

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Electrosonic was the AV designer and integrator for the new sanctuary at Northland, A Church Distributed in Longwood, Florida as it moved from a converted skating rink seating about 1,200 parishioners to a purpose-built sanctuary seating 3,000 and boasting classrooms for adults and children, a day-care center, cafe, bookstore and offices. A non-denominational distributed church; Northland streams its services online and coordinates with services held at other locations in Florida and across the globe.