The Rise of Interactive Displays

Electrosonic’s Technical Manager, Graham Baker, reviews the various interactive display boards currently on the market and explains important considerations IT professionals need to think about before making such an investment.

Benefits of interactive displays for modern day enterprise

Interactive displays proven to aid productivity
It is time for the white board and flip charts to move aside, interactive displays offer huge benefits to organisations. The question is, with such a wide variety of products on the market, which one do you choose?

Originally used for the purposes of training and education, the use of interactive displays is being rapidly adopted within the corporate world; aiding employee communication, speeding up decision making and enhancing collaboration for greater outcomes. Used in both formal and ad hoc meeting settings, they support everyday workflow and are fast becoming a must-have feature in the corporate enterprise toolset. Clevertouch recently conducted a comprehensive poll of UK office workers spanning a variety of sectors, the survey, Workspace of the Future, stated that 70% of respondents use or want access to large interactive touchscreens to aid productivity.1

Why Now?
User expectations around the need for immediate consumption of information, faster speed of connectivity and seamless communication are being answered by advances in digital technologies. Additionally, an individual’s experience of using personal devices in the home environment is driving the need to use the same technology in the workplace. For example, the way that content is ‘connected’ from a tablet or mobile to a display using wireless technology such as Chromecast; interactivity such as voice commands, using gestures and touch to control, navigate and change displays at lightning speed, all which enable smarter interaction.

Security and usability help increase adoption
In the past interactive displays were criticised by corporate users as being too complex and difficult to use in operation. However, increased user familiarity with all things digital is helping to increase adoption. Modern interactive displays support both hand and pen type control methods, responding to far more than just ‘taps’ they also support pinch, swipe and multi-touch control. Improvements in the accuracy and sensitivity of the touch interface has enhanced functionality and user experience across phones, PC’s, tablet devices and even on the largest, highest resolution displays.

The greater improvements in security and usability, and the acceptance of cloud services, has helped paved the way for new software applications which seamlessly integrate into our personal and working lives.

The shift to BYOD (Bring Your Own Device), where a wide variety of devices are in use by meeting participants, requires convenient content sharing. The best systems allow people to share content to and from any devices with the simple download of an app or via commonly used wireless methods like Airplay. This is especially important if you are using displays to collaborate with clients who may use different technology to your organisation. When combined with the latest interactive displays, these developments help increase adoption through improved usability.

How to make the best selection to suit your needs - Digital whiteboards, interactive displays or visualisation systems?

The ease of everyday communication and the ability to collaborate is fundamental to any business. They help generate, enhance and refine ideas, as well as speed up decision making for greater outcomes. Digital whiteboards, interactive displays and visualisation systems are 21st century technologies that are now making this possible. In today’s workforce it is essential to have easy access to information and colleagues alike, to help drive projects forward. Functionality, purpose, unit cost, ease of use and integration are the main factors to consider when making an investment.

Many manufacturers offer demos and ‘try before you buy’ schemes to show you the full functionality on offer - to entice and assure you that their product is the best fit for your organisation.

From the various options on offer, deciding which interactive board is right for your business is dictated by your organisation’s needs and existing IT infrastructure. Do you just need a simple digital white board for brain storming or do you need to visualise BIG data, or a multi-site visualisation to analyse workflows? Will the interactive board complement existing software and hardware you currently use within your organisation to allow easy integration and adoption?

The adoption of any tool is driven by ease of use - when something works well its use is seamless to the user, reducing the need for training and support. Whilst not a major factor for one or a few units, should your unit order reach into the hundreds - selecting the wrong model could have major implications on the volume of work outputs.

With any sizeable investment - in order to minimise disruption and maximise uptime, consideration should be given to existing hardware and software, ensuring integration is seamless.

We have a full guide available which analyses the different types of interactive displays on the market, to receive a copy, including easy to read comparison charts email

Or for a free consultation to review your meeting room or audio visual requirements please email


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