The evolution of themed entertainment technology has accelerated during the pandemic as remote operations and virtual experiences provided an alternative to physical visits. The pandemic also gave consumers greater exposure to technology, and this has raised their expectations of theme parks. In response, operators are creating experiences that are more immersive and adopting gamification, mobile integration and personalization techniques to enhance the experience.

In this 45-minute podcast, two leading members of the Themed Entertainment Association, Electrosonic's Paul Kent and Jeroen Verrezen, share their insights on developments in the industry. They highlight the importance of communication and education to ensure operators and their teams can make the most effective use of the newer technologies in the industry. They reaffirm that storytelling remains the main driver for success but demonstrate how technology gives operators more tools to tell their stories effectively.

You will learn:

• The technology changes impacting the industry (3.45)
• The importance of gamification and integration of personal devices (6:40)
• How the industry is responding to change (14:01)
• Why communication and education are important to effective technology adoption (15:40)
• How emerging technologies give operators more tools to enhance storytelling (19:00)
• Key challenges to the industry (22:20)
• How augmented reality is shaping themed entertainment (29:10)
• Why guest security remains a priority (33:35)