CONTACT SALES
TECHNICAL SUPPORT

Warner Bros. World, Abu Dhabi

Virtualized control system redefines audiovisual scheduling and show control at the world’s largest indoor theme park.

Download Profile

INTRODUCTION

The world’s largest indoor theme park features 29 separate attractions across 1.65 million square feet. Warner Bros World Abu Dhabi is divided into six themed areas showcasing legendary characters like Batman, Superman, Scooby-Doo, Bugs Bunny and the Justice League. 

The park boasts one of the most impressive ‘technological backbones’ of any theme park in the world - the Parkwide Audiovisual Scheduling, Lighting and Control System. Operators manage the complete audiovisual estate centrally, including 164 projectors, 91 LED displays, 126 media servers and 1849 speakers. 

Electrosonic was the technology designer and integrator for all the audio, video, networks, special effects and control systems in the park, working in partnership with Medialon, Smart Monkeys and Thinkwell. Electrosonic took the detailed creative concepts and designed and engineered the technology solutions to help create the most technologically advanced theme park possible.

 

OVERVIEW

 

Controlling an entertainment environment on this scale is a massively complex undertaking. There are immersive rides, a flying theater, a 360⁰ theater featuring 3D projection, interactive experiences and numerous dark rides in addition to the world’s largest projection canvas and a multimedia Cinema Spectacular. 

Electrosonic deployed and integrated Smart Monkeys’ ISAAC platform to create a single, highly automated, centralized audiovisual scheduling and control solution. The solution integrates with Medialon show control systems, QSC Q-SYS, Brightsign and 7th Sense media servers to give the operations team full control over every piece of audiovisual equipment from a single point of coordination. 

Operators can bring systems online without manual intervention or inspection, schedule shows, turn lighting or audio on or off remotely and close systems down automatically at the end of the day. 

Data from the system provides real-time status information and alerts so that service teams can respond quickly to any problems. The data also provides valuable insight on equipment performance and usage as a basis for planning preventative maintenance or upgrades. 

The Parkwide Control System acts as the ‘brain’ for the park’s audiovisual systems, integrating all the essential controls into a single, easy-to-use solution that saves resources and minimizes downtime.

CHALLENGE

In a park as large and technologically advanced as Warner Bros World Abu Dhabi, a traditional networked PC-based control system with staff checking individual equipment manually before opening would be impractical from a time and resource perspective. Traditional control systems also have large space, power and capital requirements, creating further inefficiencies. 

Operators need accurate, up-to-date information on technical issues to respond and keep attractions open, which is difficult with manual systems.

SOLUTION

Electrosonic worked in partnership with Smart Monkeys and Medialon to design and engineer a solution based on ISAAC, which replaces physical PCs with clusters of cloud-based virtual PCs on a robust hardware platform. The solution provides a centralized control solution that incorporates multiple small-form servers in fault-tolerant mode to maximize reliability and save space. Operations staff access the system through a web browser application to control attractions, schedule shows and receive alerts.

KEY TAKEAWAYS

The sophisticated control system redefines audiovisual scheduling and control, eliminating the reliability and resource challenges of networked PC systems and manual inspections and replacing them with a reliable, highly automated cloud-based virtualized solution. 

The Parkwide System ensures that the advanced audiovisual technology driving the world-class attractions at Warner Bros World Abu Dhabi can provide the best possible visitor experience.

Project Details

Client
Warner Bros. World, Abu Dhabi
Location
Yas Island, Abu Dhabi
Size
1.65 million sq. ft. (full park)
Services
Technology Design Consulting
Build & System Integration
Projection Studies
Audio, Video & Control Systems
Detailed Engineering
Fabrication & Installation
Project Management
Commissioning & Testing
This is truly the first time a whole theme park has been designed and built around control systems that run entirely in a virtual environment. The Medialon team was proud to partner with Smart Monkeys and Electrosonic to help create the most technologically advanced theme park possible.
Eric Cantrell
VP of Business Operations, Medialon
Parkwide control The Parkwide Control System manages scheduling, lighting and control for the world’s largest and most technologically advanced indoor theme park.
Centralized management Operations teams can manage, monitor and schedule the technology systems for rides and attractions from a single point of coordination.
Operational insight The Parkwide Control System provides data-driven insights to help operations teams identify issues and monitor audiovisual system performance.

MORE PROJECTS

Ani-Mayhem at Warner Bros. World Innovative gaming, interactive displays and laser scanning technologies come together to create an engaging dark ride. Learn More
AT&T Discovery District Designing the complete audio, video, control system and Information and Communications Technology (ICT) backbone to transform a city district. Learn More
AT&T Dolphin Tales at Georgia Aquarium An inspiring theatrical production starring Atlantic bottlenose dolphins is thrilling and amazing visitors at the newly-expanded Georgia Aquarium in Atlanta. Learn More
Batman Knight Flight at Warner Bros. World An innovative airborne dark ride system and stunning content creates one of the most ambitious attractions in the world. Learn More
Canada Pavilion at Expo 2020 Dubai An innovative 360° theater experience showcases Canada’s ability to solve future global challenges. Learn More
Cinema Spectacular Show at Warner Bros. World Lights, camera, action! Welcome to the biggest permanent indoor projection-mapped show in the world. Learn More
FlyOver Iceland Pre-Show Experience Advanced experience technologies recreate the atmosphere, sights and stories of Iceland’s ancient origins. Learn More
Green Lantern Galactic Odyssey at Warner Bros. World A spectacular flying theater takes Galactic travelers on a virtual voyage to the outer reaches of the Universe. Learn More
Hub Zero Innovation, immersion and interactivity push the boundaries of gaming into a futuristic world. Learn More
Justice League Warworld Attack at Warner Bros. World Immersive technology and special effects recreate an epic mission to save the planet in a thrilling dark ride. Learn More
Masha and the Bear Land of Laughter Technology brings popular children’s television characters to life in a fun-packed theme park adventure. Learn More
Mass Effect: New Earth at Great America Immersive technology brings intergalactic travel down to earth with a thrilling ultra high-resolution 4D ride. Learn More
Meet Bugs and Daffy at Warner Bros. World Live-action and interactive multimedia content creates a fun-packed show for an imaginative young audience. Learn More
Mission Possible – The Opportunity Pavilion, Expo 2020 Dubai Multimedia and interactive technologies help compel visitors to build a commitment to changing living conditions around the world. Learn More
Pirate Ship Serendipity at Give Kids the World Village All aboard for a magical multimedia experience on the pirate ship ‘Serendipity.’ Learn More
Polynesian Cultural Center's Digital 4D Theater The Polynesian Cultural Center (PCC) in Laie, Hawaii, enables visitors to explore all of the Polynesian cultures in the South Pacific. Learn More
Scooby Doo Museum of Mystery at Warner Bros. World A first-of-its-kind dark ride takes visitors on an immersive journey through a haunted museum. Learn More
Snorri Touren Dark Ride Big-show audio visual technology creates a winning dark ride experience in a small space. Learn More
The Crane Dance at Resorts World Sentosa A fusion of architecture, storytelling and technology recreates courtship in the world’s largest animatronics show. Learn More
The Flintstones Bedrock Adventure at Warner Bros. World Innovative technology takes visitors back to the Stone Age on an immersive flume ride. Learn More
The Globe at AT&T Discovery District Technology design for a 30-foot interactive rotating sculpture that immerses visitors in a dynamic audio and lighting experience. Learn More
The Marvel Experience The Marvel Experience is an immersive touring attraction produced by Hero Ventures that provides Marvel fans with the opportunity to become agents of S.H.I.E.L.D. in training. Learn More
Tom & Jerry’s Swiss Cheese Spin at Warner Bros. World Add audio visual technology to a high-speed spinning coaster ride for a fast and furious immersive experience Learn More
Warner Bros. World Abu Dhabi A virtualized control system redefines audiovisual scheduling and show control at the world’s largest indoor theme park. Learn More

Engage With Us

Let us bring your vision to life.

Let's talk