The Globe is a 30-foot immersive sculpture designed by Gensler that rotates on a giant turntable. It’s the centerpiece of the AT&T Discovery District and an iconic call-out to the AT&T logo.
As well as developing audio, video and ICT design, Electrosonic worked with AT&T and Gensler through the build and integration phase to ensure the design intent was maintained for this bespoke element.
The massive sculpture has a mirrored outer surface that reflects surrounding buildings. Inside, 15 ribs are embedded with more than 300,000 colored LEDs, 20 speakers, 6 subwoofers and 6 lidar sensors.
The lidar system of sensors is positioned at strategic points to capture movement. As visitors engage with the space, custom audio created by Made Music Studio swells and grows more complex as more people enter. A number of areas within The Globe are designated as triggers for special effects, where an audiovisual sequence plays continuously as visitors remain in place.
The Globe is interconnected with audio and video throughout the Discovery District via an ICT backbone. For example, when bands play in The Globe, visitors can hear their music throughout the District. All of the systems are designed for central control so that the same content can be played across The Globe and other systems for a seamless experience.