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Location-Based Entertainment

Push the boundaries of human experience to bring imagination to life for your visitors and guests.

Attract and retain more visitors and guests.

Our Location-Based Entertainment solutions help you to attract and retain more visitors and guests with rich immersive, interactive experiences that fuse architecture, storytelling and technology. We push the boundaries to create unique experiences using advanced technologies such as motion sensing, touchless technologies, extended reality, projection mapping, 4K video, dome projection, 3D audio and more.

Photo courtesy of Joe Sassine/Expo2020 Dubai

Creating the ultimate guest experience.

We have developed award-winning solutions for high-profile venues around the world for more than 55+ years, including; theme parks, museums and visitor centers, retail stores, gaming and hospitality venues, sports centers and arenas, and theaters and performance spaces. Our aim is to always create the ultimate guest experience.

Reduce the burden of managing complex AV systems with Affinity On-Site Managed Services.

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Recent Projects

Explore how we’ve designed unforgettable, award-winning experiences that attract, engage and bring back visitors again and again.

The First Light Pavilion at Jodrell Bank Immersive, interactive technologies and complex project mapping celebrate the birth of radio astronomy. Learn More
Sheikh Abdullah Al Salem Cultural Centre Exceptional audio visual design brings the world’s largest museum to life in Kuwait. Learn More
Being Brunel Museum This unique approach to a tremendous historical life has helped establish Being Brunel as the leading attraction in Bristol’s busy harbor area. Learn More
Snorri Touren Dark Ride Big-show audio visual technology creates a winning dark ride experience in a small space. Learn More
AT&T Discovery District Designing the complete audio, video, control system and Information and Communications Technology (ICT) backbone to transform a city district. Learn More
MGM Cotai Dynamic Theater Innovative technology creates a dynamic world-leading space that redefines the way people experience entertainment. Learn More
Mission Possible – The Opportunity Pavilion, Expo 2020 Dubai Multimedia and interactive technologies help compel visitors to build a commitment to changing living conditions around the world. Learn More
Krispy Kreme Times Square An immersive ‘Doughnut Theater’ and the world’s largest rotating HOT NOW sign create an appetizing guest experience. Learn More
The Skydeck Experience at Willis Tower Immersive interactive technologies raise the bar for visitor experience at the country’s highest observation deck. Learn More
National Comedy Center So, why did the chicken cross the road? Living in Jamestown, it was probably heading for the National Comedy Center to find out why chickens are the butt of so many jokes. Learn More
The Claudia and Nelson Peltz Social Lab at the Museum of Tolerance An immersive museum experience features advanced technologies to engage audiences and promote tolerance. Learn More
Alif - The Mobility Pavilion, Expo 2020 Dubai Innovative technology on a massive scale tells the story of mobility in the most ambitious Expo pavilion ever. Learn More
Academy Museum of Motion Pictures Stunning audiovisual technology celebrates the arts, sciences and artists of moviemaking. Learn More
Dover Wartime Tunnels Technology keeps the memory of soldiers’ sacrifice alive in a realistic moving way. Learn More

Find out more

Learn how our innovative solutions can transform your Location-Based Entertainment venues.

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