As theme parks gradually reopen, the challenge is to use technology to make them even more attractive to visitors who now expect more as a result of their experiences in lockdown. Immersion and personalization are set to be the key drivers that enable operators to differentiate their offerings, but with the emphasis always on the magic of the story.

In this 40-minute podcast, Electrosonic Regional Director MEA Paul Kent and Global Vice President of Immersive Experiences Bryan Hinckley look back at the factors that drove unprecedented growth pre-pandemic to identify trends that can power a resurgence of the industry. Immersing visitors in magical experiences via augmented and virtual reality, immersive audio solutions, projection technology and other innovative audio visual solutions are key to meeting and exceeding visitors' expectations.

Listen in to find out:

• The importance of storytelling and technology in creating great experiences (5:00)
• The factors that differentiate theme parks and attract more visitors (6:15)
• How the pandemic has re-shaped themed entertainment (9:40)
• How technology will enable the development of new experiences (17:55)
• The importance of integrating personal devices with attractions to create magical experiences (24:30)
• Projects that reflect best practice (28:40)
• What's in store for the themed entertainment industry (31:10)