The Media Wall is an 8,700 square foot exterior LED display manufactured by SNA Displays that is integrated with the architecture that frames it. The tight radius allows the physical display and the digital art to bend around the building’s corner to create a single, seamless canvas.
The display features a 6.67 mm pixel pitch and is one of the largest of its type in the US, with a resolution of 18.2 million pixels!
The Media Wall displays multimedia content 24 hours a day, with shows reflecting the time of day, specific activities in The District and even mimicking the architecture on which it sits, so the display completely disappears. As well as AT&T branded content, it displays custom-designed digital media from Moment Factory, in concert with unique custom audio created by Made Music Studio.
Content is streamed from a custom digital management system and centralized control system designed by Electrosonic and integrated with an ICT backbone that supports interconnection between all platforms and components. Content can be distributed simultaneously on The Media Wall and flow to all other spaces, which creates a seamless experience throughout The District.
For special events such as concerts, show producers can take over The Media Wall and display their own content. Electrosonic designed the broadcast infrastructure and interconnections so that event producers can broadcast live with minimal set-up.