The Stream is a massive architectural spectacle that combines bespoke lighting and sound design as well as interactive content through a dynamic experience. Consisting of more than 2200 LED strips engineered and integrated into acrylic tubes, the installation flows seamlessly through the lobby atrium descending from the upper floors, across the ceiling to a central point of focus – a large LED wall.
While HUSH focused on the overall design of the space, Electrosonic led the complex integration of audio, video and control systems for the project. Despite the scale and complexity of The Stream, Electrosonic’s solution ensures that the LED strips are easy to service and maintain.
The Stream delivers functional, multimodal content, conveying stories of motion that range from the artistic, to the typographic, to the documentary, all customizable and powered by local mobility information and global platform data. Units of digital light emerge from the upper floors and appear to carry stories of innovation downwards. As the light descends through the LED strips of The Stream, it merges with other lighting effects, growing in density, speed and resolution to communicate high-resolution stories of impact.
Guests interact with these stories via 6 Intel RealSense cameras. These cameras track visitors along their journey through the lobby and intensify the audio from 11 hidden speakers and 4 subwoofers and pulsing light from the LEDs as they walk towards the large 1.2mm pixel pitch LED wall. Here, tailored content helps Uber express its brand story.