The guest journey begins in the security holding area, where guests view projected content highlighting Boston’s most iconic attractions. They then join an immersive elevator experience featuring 14 55-inch displays and synchronized audio, showcasing the city’s sights and sounds.
On the 52nd floor, ten interactive virtual viewers with 32-inch touchscreens allow guests to pinpoint specific city locations.
Guests can then add information to a personalized ‘itinerary’ by scanning their entry ticket via a barcode reader. For visually impaired guests, four inclusive touch-based installations with audio description provide similar view-finding and itinerary-building facilities.
On the 50th floor, guests will experience three unique spaces that feature immersive and experiential technology that will take their visit to the next level – Boston 365, Explore Boston and Open Doors.
At Boston 365 guests then encounter a 50-foot-wide 3D scale model of the city. Immersive storytelling brings the model to life as projection mapping synchronizes with audio to display 12 looped narratives that celebrate Boston’s highlights.
In the Finale space, guests finalize their itineraries at one of 12 kiosks equipped with 32-inch LED touchscreens, barcode readers and speakers.