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Illuminarium

Technology creates a state-of-the-art reprogrammable immersive theater in a sensory space of 360º sight, sound and scale.

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INTRODUCTION

Illuminarium is an experience like no other. It immerses guests with innovative multi-sensory content where sights, sounds and sensations come together in a 360º - 30,000 square feet sensory space. It’s virtual reality, but not as we know it. Illuminarium is VR without glasses powered by the world’s most advanced projection, audio and control systems.

An Illuminarium is a 30,000 square feet space with 2 immersive ‘rooms’ for large-scale spectacles and an after-dark bar experience, a retail space, café area, ticketing lobby and outdoor dining space. The innovative technology infrastructure has been engineered to accommodate any kind of experiential content – a truly reprogrammable theater.

Designed by LAB at Rockwell Group in partnership with Panasonic, HOLOPLOT, Powersoft, Ouster, Radical Media and more, Electrosonic provided audiovisual integration services that took Illuminarium’s creative vision from concept to practical reality. The result is a massive, flexible sensory space that raises the bar for immersive experiences.

HubSpot Video

OVERVIEW

Electrosonic integrated a reprogrammable infrastructure that incorporates innovative technologies from leaders in their field. Video content comes to life on walls 22 feet high driven by the world’s most advanced 4K projectors from Panasonic delivering up to 3 billion pixels.

The rich spatial audio system by HOLOPLOT uses innovative 3D beam-forming technology to recreate a full 3D soundscape that is personalized to each visitor. Low-frequency haptic speakers from Powersoft built into the floor create rumbling effects that enhance the guest experience.

Ouster’s LIDAR sensing technology tracks guests’ movements to add interactivity to the experience by enabling content to respond to individual movements. Illuminarium also features advanced scent technology to add authentic smells to the sensory experience.

The first Illuminarium experience ‘WILD’, ‘transports’ guests into the heart of a safari on the African plains. Guests ‘walk with wildlife’, tremble as the ground rumbles to the sound of an approaching elephant and react to the sound of hundreds of birds taking flight.

Illuminarium offers remarkable versatility. It is described as a reprogrammable immersive theater. At night, the space transforms into an immersive bar experience where guests are surrounded by ever-changing visual and audio environments on a massive scale.

CHALLENGE

Illuminarium wanted to create a flexible, reprogrammable technology infrastructure for fully immersive experiences that go beyond the limits of conventional virtual reality – a shared social experience without headsets or glasses. The goal was to integrate class-leading 4K projection, spatial audio, low-frequency Haptic Infrasound and Lidar-driven interactive technologies in a 360º canvas.

While most experiences feature one of those advanced technologies in a project, Illuminarium uses all of them, so it was a first-of-a-kind challenge.

SOLUTION

Electrosonic pushed the boundaries of the technologies to design and engineer an infrastructure for multi-sensory experiences that was like nothing before. We worked with creative partners from the outset, providing projection studies and detailed engineering for the whole audiovisual system, including show spaces and front and back of house spaces. Electrosonic served as a single point of coordination to bring all the visionary cutting-edge technologies together and integrate them in a way that creates a unique entertainment environment.

KEY TAKEAWAYS

An Illuminarium represents a new kind of platform for storytelling where guests become part of the spectacle. Illuminarium brings together the world’s most advanced technologies with the talents of designers, content producers, projection and audio specialists and system integrators in a collaborative team. 

Project Details

Client
Illuminarium Experience / Legends Hospitality Group
Location
Atlanta, Georgia
Size
30,000 sq.ft
Services
Build & System Integration
Specialty Projection
Specialty Audio & Acoustics
Project Management
Detailed Engineering & Fabrication
Technical Direction & Procurement
Facility Impact
System Programming & Commissioning
System Acceptance Testing
Training & On-Site Support
The Illuminarium Experience venues surround guests by touching all five senses. When the Illuminarium experience really comes alive, anyone with a ticket will feel like they’ve been on a journey.
Elliot Nyfield
Design Engineer, Electrosonic
Sensory Canvas Illuminarium is a massive reprogrammable 360⁰ sensory canvas that creates an innovative new experiential platform for storytelling.
Virtual Safari In the first Illuminarium experience, visitors walk with wildlife in a virtual safari. It’s virtual reality without the headsets or glasses.
Nighttime Spectacular At night, part of Illuminarium becomes a multimedia bar experience where guests are immersed in stunning, constantly changing imagery.

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