CONTACT SALES
TECHNICAL SUPPORT

THE SPECTACLE, MGM COTAI

Imagination, creativity and technology are creating the most innovative integrated resort in the world.

Download Profile

INTRODUCTION

Electrosonic has delivered a mind-blowing guest experience for visitors to one of the greatest resorts in the world - the luxury $3.4 billion MGM Cotai resort in Macau, China. MGM Cotai is taking the hospitality industry by storm. It’s the Las Vegas experience on steroids – 100 times better - and innovative technology is driving it. MGM Cotai aims to become the most innovative integrated resort in the world by redefining the way people experience entertainment and art.

To make the most of this extraordinary space, Electrosonic developed an immersive, innovative multisensory experience that captures natural wonders with the latest technology. Twenty-five LED screens showcase an exclusive, inspirational array of digital art from around the world created by renowned artists and photographers.

 

OVERVIEW

At the heart of MGM Cotai is ‘the Spectacle’, a stunning atrium that boasts the world’s largest free-span gridshell glazed roof, which won an architectural and structural Guinness World Record for the city.

It also features the world’s largest area of permanent indoor LED screens, creatively staged around the MGM Cotai atrium. It’s truly spectacular - 25 LED walls capable of displaying images over four stories high.

This breathtaking digital canvas displays a collage of changing digital art images to create a reflective space that is mesmerizing, whimsical and entertaining — a truly inspiring experience for visitors.

The digital art experience in the Spectacle represents a type of space that had never been created before. Here, the exhibits integrate the audiovisual solution with the unique architecture of the Spectacle so that the experience becomes an integral part of the space. That required innovation and an integrated approach to solve complex technical and creative audiovisual challenges.

The exhibits link art and technology in a stunning immersive experience that reflects the high quality and aspirations of the MGM Cotai brand. Quality, luxury and innovation combine to showcase the future of entertainment experience.

CHALLENGE

The displays had to look great in any light conditions but optimizing image quality in the variable light conditions of this environment posed significant technical challenges.

The complexity of the space made it essential to identify and resolve the technical challenges of the environment at the early conceptual stage and ensure the strategy was consistent throughout the detailed design and build phases.

SOLUTION

Electrosonic delivered fifteen equipment racks for video, two audio racks, one theater show control rack, over one hundred amplifiers supporting audio across the property and twenty five LED screens. The result is a groundbreaking solution that was a year ahead of anything else on the market in terms of innovation and technology. To support the experience, we flew employees to Burbank for 2 weeks’ in-depth training.

KEY TAKEAWAYS

The quality of the imagery and the advanced technology behind it blend perfectly with the luxury of the resort’s architecture and decor, giving it a powerful differentiator in the growing market for Chinese tourism.

It makes the ultimate style statement to the world with every detail of the five-star luxury resort unified to create an inspiring image of passion and artistry that reinforces the MGM Cotai brand.

Project Details

Client
MGM Resorts International
Location
Macau, China
Size
96,000 sq.ft
Services
Facility Integration
Engineering
Fabrication & Installation Services
Cable Infrastructure
Audiovisual & Control Systems
Specialty Audio
Digital Communications & Media Walls
Commissioning
Testing & Programming
Everyone wants to know what is ‘the Spectacle?’ It’s a digital canvas, a reflective space. It’s mesmerizing, whimsical and entertaining. You really have to see with your own eyes to understand it.
Grant Bowie
CEO & Executive Director, MGM China Holdings
Immersive Spaces The world’s largest area of permanent indoor LED screens redefines the way people experience art.
Marvelous Visuals Stunning images created by the world’s leading photographers and artists engage and retain visitors with a dynamic virtual art collection.
Dynamic Art The exhibits link art and technology in a stunning immersive experience that reflects the high quality and aspirations of the MGM Cotai brand.

MORE PROJECTS

250 W. 57th Street Lobby Ceiling Empire State Realty Trust (ESRT) set out to renovate the 537,839-square-foot office building with a goal for the lobby on its own to attract higher-paying tenants. Learn More
Academy Museum of Motion Pictures Stunning audiovisual technology celebrates the arts, sciences and artists of moviemaking. Learn More
Alif - The Mobility Pavilion, Expo 2020 Dubai Innovative technology on a massive scale tells the story of mobility in the most ambitious Expo pavilion ever. Learn More
An Empowering Workplace at the Gateway of Hudson Yards Creative applications of experiential technology showcase the firm’s brand, commitment to digital transformation and global network of professionals. Learn More
Ani-Mayhem at Warner Bros. World Innovative gaming, interactive displays and laser scanning technologies come together to create an engaging dark ride. Learn More
Ashurst's London HQ at the Fruit & Wool Exchange Building Ashurst’s new campus transforms work environments with sophisticated audio visual installations on a massive scale. Learn More
AT&T Discovery District Designing the complete audio, video, control system and Information and Communications Technology (ICT) backbone to transform a city district. Learn More
AT&T Dolphin Tales at Georgia Aquarium An inspiring theatrical production starring Atlantic bottlenose dolphins is thrilling and amazing visitors at the newly-expanded Georgia Aquarium in Atlanta. Learn More
AT&T Headquarters Lobby Electrosonic’s technology design transforms a corporate lobby with multimedia LED columns, a 3-sided video wall and immersive audio. Learn More
Atlanta Hawks Preview Center Reinforce the Atlanta Hawks brand and create opportunities for positive sales connections. Learn More
Barclays Global Command Centre A productive, collaborative working environment for keeping Barclays’ global systems running 24x7. Learn More
Batman Knight Flight at Warner Bros. World An innovative airborne dark ride system and stunning content creates one of the most ambitious attractions in the world. Learn More
Battle of Bannockburn Visitor Centre History meets Hollywood as motion capture immerses visitors in 700 year old battle scenes. Learn More
Baylor University Hurd Welcome Center Experiential technology opens a welcoming ‘front door’ to the next generation of university scholars. Learn More
Being Brunel Museum This unique approach to a tremendous historical life has helped establish Being Brunel as the leading attraction in Bristol’s busy harbor area. Learn More
Beyond Rubik's Cube Technology takes an iconic 1980s puzzle on a global tour to engage a new generation. Learn More
Biomuseo Telling the compelling story of extraordinary biodiversity in one of the world’s most iconic museums. Learn More
Bristol Water Giving control center staff clear visibility of a complex water supply system. Learn More
Brooklyn Botanical Garden Creating a multi-sensory window on the sights, sounds and fragrances of an amazing garden. Learn More
Canada Pavilion at Expo 2020 Dubai An innovative 360° theater experience showcases Canada’s ability to solve future global challenges. Learn More
Canada's Sports Hall of Fame Inspiring and engaging sports fans with an immersive, interactive experience and innovative technology. Learn More
Canadian Museum for Human Rights Multi-sensory experiential technology inspires visitors to think about human rights in new ways. Learn More
CHAOS #501 at the Gagosian Gallery A unique digital art experience showcases 1000 digitized objects with precise rendition. Learn More
Cinema Spectacular Show at Warner Bros. World Lights, camera, action! Welcome to the biggest permanent indoor projection-mapped show in the world. Learn More
Cisco System's New Dubai Headquarters Electrosonic was tasked with equipping and fitting out the company’s extensive corporate audio visual installation. Learn More
Cox Discovery Center Cox Discovery Center, creating a beacon of pride and diversity to celebrate the achievements of a global workforce. Learn More
Digital Media Band at 110 High Street Street-wise digital media band engages visitors, breaking the barrier between building and city. Learn More
Dinosaur Hall at the Natural History Museum Innovative technology shifts time over 180 million years to bring the age of dinosaurs to life. Learn More
Dover Wartime Tunnels Technology keeps the memory of soldiers’ sacrifice alive in a realistic moving way. Learn More
Eaton Experience Center The giant chandelier reflects the wall imagery while interactive multimedia tables let visitors explore deeper levels of information on topics displayed on the chandelier and wall. Learn More
Eversheds Sutherland Auditorium & Boardroom Collaboration zones bring the world to London for a global law firm. Learn More
Exhibitionism - The Rolling Stones Touring Exhibition High-energy audio visual puts some rock and roll into the Rolling Stones exhibition. Learn More
Experiential Technology for Airport Terminals [eBook] Learn how leading airport operators invest in experiential technology to create seamless, personalized journeys and gain a competitive edge. Learn More
EXPO 2010 Shanghai Visitors flocking to the Information & Communications Pavilion at Expo 2010 Shanghai China get a taste of cutting-edge Information and Communication Technologies (ICT). Learn More
Farm Wisconsin Discovery Center Electrosonic shows that technology is not limited by location and can be used to tell your story no matter where you are. Learn More
FlyOver Iceland Pre-Show Experience Advanced experience technologies recreate the atmosphere, sights and stories of Iceland’s ancient origins. Learn More
Funko Flagship Store A massive immersive retail location illustrates the power of the entertainment-ification of brick-and-mortar stores. Learn More
Future Energy Chicago at the Museum of Science & Industry Challenging audiences in a museum exhibit that looks to the future, not the past. Learn More
Green Lantern Galactic Odyssey at Warner Bros. World A spectacular flying theater takes Galactic travelers on a virtual voyage to the outer reaches of the Universe. Learn More
Hamad International Airport in Doha 1.2-kilometer digital ribbon elevates a natural indoor oasis to create an immersive passenger experience. Learn More
HBO Shop Innovative digital signage creates an enveloping retail experience that engages customers and sells merchandise. Learn More
Heroes and Legends at The Kennedy Space Center The awe-inspiring story of ‘Heroes and Legends’ along with the Astronaut Hall of Fame adds another dimension to the space program presentation at the Kennedy Space Center. Learn More
High Resolution in Reception The Reception area for one of Electrosonic’s clients, a London-based bank, now features two high resolution LED displays which show corporate and event related information. Learn More
Horizon Center Torbay Hospital Audio visual recreates a virtual hospital environment tailor-made for the special needs of medical training. Learn More
Horniman Museum World Gallery Audio visual and interactive experiences bring global cultural objects to life in a small museum. Learn More
Hub Zero Innovation, immersion and interactivity push the boundaries of gaming into a futuristic world. Learn More
Hult International Business School Campuses Hult International Business School was established in 1964 as America’s first corporate university in Boston, Massachusetts. Learn More
Hyosung America’s Customer Experience Center and HQ A ‘high-tech playground’ creates a unique customer experience for a company dedicated to technology innovation. Learn More
Idaho State Museum Idaho State Museum sets the visitor experience alight with an award-winning show-stopping recreation of the past. Learn More
Illuminarium Technology creates a state-of-the-art reprogrammable immersive theater in a sensory space of 360º sight, sound and scale. Learn More
Illuminarium On-Site Support Custom On-Site Support keeps the world’s most advanced projection, audio and control systems operating reliably. Learn More
Imperial War Museums Second World War & Holocaust Galleries Electrosonic’s technology design helps set new standards for the presentation of complex and emotional subjects. Learn More
Independence Visitor Center Technology with a personal touch transforms visitor experience and creates a compelling gateway to local destinations. Learn More
International Spy Museum Technology uncovers the tradecraft, tools and impact of espionage through interactive experiences in a real spy role. Learn More
Jaxon & The Exchange at AT&T Discovery District Electrosonic’s technology design for a restaurant and food hall creates an entertaining social space that elevates guest experience. Learn More
Jet.com Headquarters Why a wacky, lively, fun workplace can be a formula for success. Learn More
Johnson Controls OpenBlue Innovation Center Milwaukee Discover Johnson Controls' OpenBlue ecosystem optimizing smart buildings and explore immersive technologies at the OpenBlue Innovation Center Milwaukee. Learn More
Justice League Warworld Attack at Warner Bros. World Immersive technology and special effects recreate an epic mission to save the planet in a thrilling dark ride. Learn More
Kaiser Permanente Center for Total Health Innovative interactive technology and event spaces showcase the future of healthcare. Learn More
Krispy Kreme Times Square An immersive ‘Doughnut Theater’ and the world’s largest rotating HOT NOW sign create an appetizing guest experience. Learn More
Kuwait 360 Mall The Family Entertainment Center at the 360 Mall in Kuwait offers top-of-the-line rides, the latest video games and skills tests for the entire family. Learn More
Leading Global Financial Institution Supporting a leading global company with media production and communication solutions. Learn More
LKAB Visitor Center The presentation system at the LKAB visitor center both enhances the visit and leaves a very good impression with the visitors. Learn More
Luminary Nights on the Green Projection mapping, audio and lighting enhance a community space, celebrating Orlando's attractions through captivating placemaking. Learn More
Madame Tussauds, Orlando A state-of-the-art LED video wall breathes excitement into the world’s most iconic wax museum. Learn More
Mann Chinese Theater Stunning 3D audio soundscape places theatre audiences at the heart of the action. Learn More
Mars: The Next Giant Leap at the Carnegie Science Center Experiential technology takes visitors to new worlds, creating excitement and inspiration about the future for humanity. Learn More
Mascot Hall of Fame A Mascot Hall of Fame — why you might ask? In Whiting, Indiana? Where! That’s the next question. Mascots are fun, but the supporters who cheer them are usually very tribal. Learn More
Masha and the Bear Land of Laughter Technology brings popular children’s television characters to life in a fun-packed theme park adventure. Learn More
Mass Effect: New Earth at Great America Immersive technology brings intergalactic travel down to earth with a thrilling ultra high-resolution 4D ride. Learn More
Media Wall at AT&T Discovery District Technology design for an outdoor LED wall seven stories high creates a captivating digital display on a massive scale. Learn More
Meet Bugs and Daffy at Warner Bros. World Live-action and interactive multimedia content creates a fun-packed show for an imaginative young audience. Learn More
MGM Cotai Dynamic Theater Innovative technology creates a dynamic world-leading space that redefines the way people experience entertainment. Learn More
Mission Possible – The Opportunity Pavilion, Expo 2020 Dubai Multimedia and interactive technologies help compel visitors to build a commitment to changing living conditions around the world. Learn More
Museum of the American Revolution Three hundred years on, the Museum immerses visitors in the sounds, events and experiences that drove the American colonies to revolution. Learn More
Museum of the Bible Hollywood called it ‘the greatest story ever told’ in their portrayal of the New Testament — the Museum of the Bible goes further to tell the whole story in a museum of biblical proportions. Learn More
Museum of the Moving Image AV Upgrade Showcases the History and the Future of Moving Images. Learn More
National Comedy Center So, why did the chicken cross the road? Living in Jamestown, it was probably heading for the National Comedy Center to find out why chickens are the butt of so many jokes. Learn More
National Maritime Museum Go down again to the ‘lonely sea and the sky’ with dramatic soundscapes and innovative audio visual. Learn More
National Museum of Racing and Hall of Fame A 360⁰ immersive theatre and interactivity bring visitors into the heart of Thoroughbred racing. Learn More
National September 11 Memorial & Museum Telling a compelling, sensitive story of an event that changed history. Learn More
National World War I Museum and Memorial The National World War I Museum and Memorial in Missouri, tells the story of The Great War and related global events from 1914 through the 1919 Paris Peace Conference. Learn More
Natural Power Electrosonic implemented technology solutions to upgrade a 24/7 control center at Natural Power using AV and collaboration technology to aid a flexible, responsive service. Learn More
New-York Historical Society Museum & Library The New-York Historical Society Museum & Library, which explores the political, cultural and social history of New York, underwent a three-year, $70-million renovation. Learn More
Newark Liberty International Airport Terminal A Multimedia placemaking installations transform the passenger experience and showcase New Jersey as a prime destination for travelers. Learn More
NHL Seattle Preview Center Bringing the vision of a new era in Seattle’s hockey tradition to life. Learn More
Niagara Falls Underground Railroad Heritage Center Recreating the inspirational story of a 19th century struggle for today’s generation. Learn More
Northland Church Audio visual elements help a church spread the Word and share its message with a worldwide congregation. Learn More
Okta's New York Experience Center A customer experience center that communicates brand values in unique and unexpected ways. Learn More
One World Observatory A room with a view and a high-speed immersive experience to capture the imagination. Learn More
Orlando International Airport Terminal C Experiential technology transforms an airport terminal into an immersive passenger experience. Learn More
Parliamentarium Electrosonic worked with architects, designers and content producers to create engaging, immersive, interactive audio visual experiences at Parlamentarium. Learn More
Parliamentary Education Centre Immersive, interactive technology turns day-to-day politics into an engaging digital experience for the European Parliament. Learn More
Pirate Ship Serendipity at Give Kids the World Village All aboard for a magical multimedia experience on the pirate ship ‘Serendipity.’ Learn More
Polynesian Cultural Center's Digital 4D Theater The Polynesian Cultural Center (PCC) in Laie, Hawaii, enables visitors to explore all of the Polynesian cultures in the South Pacific. Learn More
Repsol Sinopec Resources UK Integrated Operations Center improves the cost and efficiency of monitoring offshore oil and gas assets. Learn More
Revealed: The Hunt for Bin Laden Immersive technologies and sophisticated projection blending and mapping techniques bring a dramatic manhunt to life. Learn More
San Francisco 49ers Draft Room New draft room audio visual system gives San Francisco 49ers an edge over the competition. Learn More
Scooby Doo Museum of Mystery at Warner Bros. World A first-of-its-kind dark ride takes visitors on an immersive journey through a haunted museum. Learn More
Sheikh Abdullah Al Salem Cultural Centre Exceptional audio visual design brings the world’s largest museum to life in Kuwait. Learn More
Snorri Touren Dark Ride Big-show audio visual technology creates a winning dark ride experience in a small space. Learn More
Space Shuttle Atlantis at Kennedy Space Center Visitor Complex The experience of Space Shuttle Atlantis at Kennedy Space Center Visitor Complex boldly goes where no exhibition had gone before. Learn More
Sphere Electrosonic and Smart Monkeys deliver a groundbreaking venue show control solution for the world's most impressive entertainment space. Learn More
Stonehenge Visitor Centre Immersive technology takes visitors back 5000 years to the heart of an ancient monument. Learn More
StoryGarden by AmorePacific A multimedia, multisensory experience creates a powerful emotional connection between a brand and its customers. Learn More
Summit One Vanderbilt An immersive, multi-sensory observation deck experience, where technology adds a new dimension to stunning cityscapes. Learn More
Summit One Vanderbilt Support On-site support for a multi-sensory and immersive observation deck experience. Learn More
Support for The Stream, Uber's HQ Lobby A custom on-site support solution keeps systems up and running at Uber HQ’s interactive ‘light in motion’ experience. Learn More
The Ahmed Al Jaber Oil & Gas Exhibition The Ahmed Al Jaber Oil & Gas Exhibition aims to show where oil is produced and its importance to the economy and the products that are derived from both oil and gas. Learn More
The Claudia and Nelson Peltz Social Lab at the Museum of Tolerance An immersive museum experience features advanced technologies to engage audiences and promote tolerance. Learn More
The Crane Dance at Resorts World Sentosa A fusion of architecture, storytelling and technology recreates courtship in the world’s largest animatronics show. Learn More
The Dollar Loan Center in Henderson Nevada Advanced security and infrastructure solutions ensure safety and enhance guest experience in a state-of-the-art venue. Learn More
The Engine Shed, Historic Environment Scotland Historic Environment Scotland (HES) – Scotland’s lead public body charged with caring for, protecting and promoting the historic environment. Learn More
The First Light Pavilion at Jodrell Bank Immersive, interactive technologies and complex project mapping celebrate the birth of radio astronomy. Learn More
The Flintstones Bedrock Adventure at Warner Bros. World Innovative technology takes visitors back to the Stone Age on an immersive flume ride. Learn More
The Globe at AT&T Discovery District Technology design for a 30-foot interactive rotating sculpture that immerses visitors in a dynamic audio and lighting experience. Learn More
The Grove, Google Experience Center Authentic, flexible and innovative space showcasing Google’s position at the cutting edge of technology. Learn More
The Hunger Games: The Exhibition Following the huge worldwide success of the blockbuster Hunger Games movie franchise, Lionsgate’s The Hunger Games: The Exhibition has opened its global tour at Discovery Times Square, New York City. Learn More
The Lockkeeper’s House Technology and history meet in an interactive, immersive experience that creates a snapshot in time. Learn More
The Marvel Experience The Marvel Experience is an immersive touring attraction produced by Hero Ventures that provides Marvel fans with the opportunity to become agents of S.H.I.E.L.D. in training. Learn More
The Museum of Broadway Immersive, interactive experiences set the stage for a celebration of Broadway’s rich heritage. Learn More
The National Holocaust Centre and Museum The National Holocaust Centre and Museum aimed to capture individual testimonies, secure artifacts and gather historical information, to bear witness to the atrocities of the Holocaust. Learn More
The Orbit, HBO Max Retail Experience An immersive world of entertainment served at the speed of light. Learn More
The Revolution in Post-Pandemic Airport Amenities [Research Report] Learn what 50 airport executives have to say about experiential technology, customer experience and the future of terminals in the latest research report. Learn More
The Sailing Museum Cutting-edge interactive technology puts visitors’ sailing skills to the test in a thrilling, fun-packed, hands-on experience. Learn More
The Science History Institute Technology and storytelling come together to engage and inspire scientists and the community. Learn More
The Skydeck Experience at Willis Tower Immersive interactive technologies raise the bar for visitor experience at the country’s highest observation deck. Learn More
The Spectacle, MGM Cotai Imagination, creativity and technology are helping to create the most innovative integrated resort in the world. Learn More
The Stream, Uber's Mission Bay, San Francisco HQ Lobby The Stream inspires Uber employees and visitors with a massive interactive ‘light in motion’ experience. Learn More
The Weather Channel The weather forecast is bright and clear with a new video wall from Electrosonic. Learn More
Tom & Jerry’s Swiss Cheese Spin at Warner Bros. World Add audio visual technology to a high-speed spinning coaster ride for a fast and furious immersive experience Learn More
Tom Bradley International Terminal at LAX Passenger-friendly terminals and conveniences are all ‘must haves’ as airports around the world compete for the economic vitality that world-class airports create. Learn More
Top Four Global Consultancy Firm Managed services help a global firm drive greater benefits from collaboration systems. Learn More
Transportation Hub Brochure Electrosonic is the premier audiovisual and experiential technology company to design and build airport, train station and transportation hub experiences. Learn More
Typhoon Theatre at the Maritime Experiential Museum The Typhoon Theater has proved a popular attraction, creating a sense of exploration and adventure through imagination and creativity. Learn More
University of Salford MediaCityUk A space where science and creativity collide to deliver the big digital ideas of the future. Learn More
View Boston An interactive, multi-floor observation deck experience where accessible technology connects visitors to the city. Learn More
Warner Bros. World Abu Dhabi A virtualized control system redefines audiovisual scheduling and show control at the world’s largest indoor theme park. Learn More
Whittier Public Library - Digital Portal An immersive digital portal sparks the imagination and sets a mood of expectation in a historic public library. Learn More

Engage With Us

Let us bring your vision to life.

Let's talk