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THE SPECTACLE, MGM COTAI

Imagination, creativity and technology are creating the most innovative integrated resort in the world.

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INTRODUCTION

Electrosonic has delivered a mind-blowing guest experience for visitors to one of the greatest resorts in the world - the luxury $3.4 billion MGM Cotai resort in Macau, China. MGM Cotai is taking the hospitality industry by storm. It’s the Las Vegas experience on steroids – 100 times better - and innovative technology is driving it. MGM Cotai aims to become the most innovative integrated resort in the world by redefining the way people experience entertainment and art.

To make the most of this extraordinary space, Electrosonic developed an immersive, innovative multisensory experience that captures natural wonders with the latest technology. Twenty-five LED screens showcase an exclusive, inspirational array of digital art from around the world created by renowned artists and photographers.

MGM-The-Spectacle-Video

 

OVERVIEW

At the heart of MGM Cotai is ‘the Spectacle’, a stunning atrium that boasts the world’s largest free-span gridshell glazed roof, which won an architectural and structural Guinness World Record for the city.

It also features the world’s largest area of permanent indoor LED screens, creatively staged around the MGM Cotai atrium. It’s truly spectacular - 25 LED walls capable of displaying images over four stories high.

This breathtaking digital canvas displays a collage of changing digital art images to create a reflective space that is mesmerizing, whimsical and entertaining — a truly inspiring experience for visitors.

The digital art experience in the Spectacle represents a type of space that had never been created before. Here, the exhibits integrate the audiovisual solution with the unique architecture of the Spectacle so that the experience becomes an integral part of the space. That required innovation and an integrated approach to solve complex technical and creative audiovisual challenges.

The exhibits link art and technology in a stunning immersive experience that reflects the high quality and aspirations of the MGM Cotai brand. Quality, luxury and innovation combine to showcase the future of entertainment experience.

CHALLENGE

The displays had to look great in any light conditions but optimizing image quality in the variable light conditions of this environment posed significant technical challenges.

The complexity of the space made it essential to identify and resolve the technical challenges of the environment at the early conceptual stage and ensure the strategy was consistent throughout the detailed design and build phases.

SOLUTION

Electrosonic used experiential technology throughout. The Global Welcome Center creates a personalized greeting for visitors by converting real time data into multilingual messages and displaying interesting facts about visitors’ journeys.The experience in the elevator is completely immersive, surrounding occupants with virtual timelapse recreations of history. When visitors reach the top an innovative videowall gradually reveals a stylized skyscape to set the scene for stunning live views of the city.

KEY TAKEAWAYS

The quality of the imagery and the advanced technology behind it blend perfectly with the luxury of the resort’s architecture and decor, giving it a powerful differentiator in the growing market for Chinese tourism.

It makes the ultimate style statement to the world with every detail of the five-star luxury resort unified to create an inspiring image of passion and artistry that reinforces the MGM Cotai brand.

Project Details

Client
MGM Resorts International
Location
Macau, China
Size
96,000 sq.ft
Services
Facility Integration
Engineering
Fabrication & Installation Services
Cable Infrastructure
Audiovisual & Control Systems
Specialty Audio
Digital Communications & Media Walls
Commissioning
Testing & Programming
Everyone wants to know what is ‘the Spectacle?’ It’s a digital canvas, a reflective space. It’s mesmerizing, whimsical and entertaining. You really have to see with your own eyes to understand it.
Grant Bowie
CEO & Executive Director, MGM China Holdings
Immersive Spaces The world’s largest area of permanent indoor LED screens redefines the way people experience art.
Marvelous Visuals Stunning images created by the world’s leading photographers and artists engage and retain visitors with a dynamic virtual art collection.
Dynamic Art The exhibits link art and technology in a stunning immersive experience that reflects the high quality and aspirations of the MGM Cotai brand.

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