An immersive digital experience transforms an ordinary corporate lobby, inspiring employees and visitors and making a powerful brand statement. In addition to technology design, Electrosonic worked with AT&T and Gensler through the build and integration phase to ensure design intent was maintained.
The Media Box, manufactured by SNA Displays, stands 60 feet wide and 13 feet tall, creating a three-sided centerpiece with more than 800 square feet of interactive digital display space. It displays multimedia content from world-class content producers in extremely high resolution with over 20 million pixels across three canvases with a tight pixel pitch of 1.92 mm.
Eight LED columns manufactured by SNA Displays create more than 2100 square feet of display space across more than 53 million pixels with multimedia content synchronized to the content on the Media Box.
The Veil, a ceiling-wide lighting feature, incorporates diffused LEDs with a tensile fabric layer to create an artful light show that visually connects all displays with color. A strategically located speaker system delivers the custom composed soundscape from Made Music Studio which ebbs and flows around visitors as they navigate the space.
The displays in The Lobby are interconnected with systems around The District via an ICT backbone designed by Electrosonic, which enables enabling teams to deliver the same content to all spaces simultaneously for a single seamless experience.