Visitors enter four cylindrical columns where video, audio, lighting and interactivity create a technology-rich immersive environment.
In the Reflect Column, mirrors on each wall create a kaleidoscope effect, while a rear-projection screen, 25 feet above, plays videos that showcase scenes around campus. As content changes, LED light strips shift in color.
The Connect Column offers an immersive experience as beam-forming audio and a 360-degree 12-million-pixel LED wall showcase different student experiences.
The Aspire Column provides a unique, personalized experience. With a simple QR code scan, students can create text and witness their name and aspirations illuminated on an LED wall that gracefully spirals up 72 feet through the interior.
The Amplify Column showcases how Baylor alumni are advancing the university's global impact. A half-globe, 3-million-pixel LED screen presents Baylor graduates sharing their impactful journeys and experiences.
The content can be customized to meet the needs of prospective students, game-day guests and special events on campus. For example, the Aspire Column transforms on game days to showcase the lyrics of the Baylor Fight Song. All columns have the flexibility to illuminate with distinct colors for various special occasions.