Cox Discovery Center, a beacon of pride and diversity celebrating the achievements of a global workforce.

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When you’re a global player in communications and media, a corporate museum is a great opportunity to showcase leadership in technology and the expertise of your workforce.

That made innovation and cutting-edge technology a priority for the team developing the Cox Discovery Center. They wanted to celebrate the achievements of the company’s 60,000-strong global community — but not through traditional static displays.

Instead, this innovative center transforms company history into a ‘gathering place’ by pushing the boundaries of technology. It captures timeless corporate values through bold animated beacons, interactive architectural forms that respond to movement and living conversations. The dynamic space celebrates the accomplishments and community of Cox Enterprises with real conversations and stories contributed by employees.


The Cox Experience communicates the company’s values as well as its achievements through a fusion of technology and storytelling. The storytellers are the people — employees from around the world giving a personal perspective on the company’s past and its future.

That story is relevant and motivating for employees and engaging for customers and other visitors. It’s a holistic, interactive environment that engages, inspires and delights every visitor — an experience that stands out as a beacon of pride and diversity.

Nine installations work together to tell the Cox story. Large beacons frame the entry, filling the space with abstract animations. Bold architectural forms respond to presence and motion, revealing new layers of information as visitors get closer.

A reactive media wall showcases Cox’s impact across the globe and reveals key moments in the company’s history. The Story Booth captures employee voices and faces and makes them part of the space, creating an ongoing dialogue between the company’s past, present, and future.

Elegant design, thoughtful combination of physical and digital components, and strategic integration of responsive media creates a holistic interactive environment that inspires, engages, and delights every visitor.


As a leader in communications, Cox wanted to incorporate the most cutting-edge display technology in its showpiece museum. This was a project that aimed to push the boundaries of technology with stunning digital displays that respond to the movement of visitors. The displays had to be integrated with architecture to create bold forms that provided high levels of interactivity and they had to display clearly in the bright daylight conditions in the center.


Electrosonic collaborated with an ecosystem of partners including Second Story, Gallagher & Associates, Kubik Maltbie, Hendrick and DaVinci to create a solution that fuses architecture, technology and storytelling.

Innovative LED display technology is integrated in the architectural columns to create uniquely compelling interactive solutions. This technology is also space saving, giving the flexibility to develop multiple types of presentation that display clearly in daylight conditions. 


The Cox Discovery Center has achieved its goal as a showcase for technology and people. It pushes the boundaries of technology to engage visitors and help build dialog that creates great relationships.

It’s an inspiration for employees too. They are part of the space building a great sense of community. Unlike traditional museums this award-winning Discovery Center signposts the future in breathtaking style. 

Project Details

Cox Enterprises
Atlanta, Georgia
4,000 sq.ft
Facility Integration
Fabrication & Installation
Cable Infrastructure
Audiovisual & Control Systems
Specialty Audio
Digital Communications & Media Walls
Large Presentation Space Solutions
Testing & Programming
The Cox Discovery Center turns a century of company history into a gathering place that expresses Cox’s core values and purpose and creates a living conversation driven by employee contributions.
Second Story, Experiential Design Studio


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