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Collaboration has long been a driving force in the themed entertainment industry, but it has gained new urgency as the industry emerges from the pandemic. Operators recognize the value of IP in attracting visitors, but they need to take that IP a stage further to go beyond what visitors experience at home. Collaboration between creative teams and technology companies is key to turning that IP into immersive, personalized experiences that engage visitors.
In this 52-minute podcast, Craig Hanna, founder and Chief Creative Officer of experience design firm Thinkwell, and Les Hill, Senior Account Manager at Electrosonic, discuss how collaboration can enable operators to meet changing visitor expectations, while maintaining safety. They show how integrating mobile devices with displays or using mobile devices for touchless interactivity can augment their physical attractions and enhance the visitor experience.
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