The Orchard creates a calm, natural environment where passengers can meet or relax between flights. Travelers encounter 6,000 square meters of indoor tropical gardens and 575 square meters of moving water that promote calmness and well-being.
The concept design and creative media development of the digital ribbon was created by Moment Factory and is driven using technology designed by the Electrosonic and Smart Monkeys collaboration.
The ribbon amplifies the sophisticated architecture of the terminal and unifies it with The Orchard’s natural features showcasing digital art and surreal graphics inspired by Qatari architecture, culture and landmarks. Every hour, the ribbon synchronizes with other displays around the terminal to create a moment of magical transformation.
The LED ribbon display presets dynamic custom-designed content at an impressive quality of 169 million pixels to optimize travelers’ viewing experience and reinforce the airport’s commitment to quality and elegance.
To control the display and maintain quality throughout the 1.2-kilometer ribbon, Electrosonic collaborated with Smart Monkeys and TAV Technologies to design an innovative content management and media delivery system that simplifies management of the entire infrastructure.