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Museum of the Moving Image is the only museum of its kind in the United States dedicated to the art, history, technique and technology of the moving image. Its exhibitions are praised for the integration of material objects with computer-based interactive experiences and audiovisual presentations.
The museum embraces a wide range of subjects from optical toys to the latest digital art, and explores every phase of the production and exhibition of moving images. Following a major expansion and remodeling that doubled its size, the museum has seen annual visitor numbers rise from 90,000 to more than 250,000.
Electrosonic played a key role in the complete technological and artistic overhaul of the museum, which has resulted in the creation of a series of unsurpassed experiences for visitors of all ages.
In the entrance hallway, Electrosonic engineered and installed a 50x9-foot projected mural driven by five ceiling mounted edge-blended projectors which create a large-scale panoramic video communicating a swirling cyclical narrative.
The 267-seat main theatre features projection equipment for every format from 16mm to 70mm and HD stereoscopic 3D. Electrosonic installed a digital cinema server, as well as a scaling switcher to permit connection to a variety of sources.
The theatre and screening rooms include complete high-end cinema audio systems, as well as assisted listening support. Electrosonic also installed dedicated control systems with docking touch panels and control button panels throughout the museum.
For the ‘Behind the Screen’ exhibition, Electrosonic seamlessly integrated more than 1,400 artefacts with nearly four hours of audiovisual materials, and interactive experiences that allow visitors to try their hand at creative processes used in making films and TV programs.
In one new interactive, visitors are invited to dub their voices over the lines spoken by Tony Curtis or Marilyn Monroe in ‘Some Like it Hot.’ At another exhibit, multiple stations allow visitors to create their own stop-motion animations. This truly is a one-of-a-kind experience.
The client’s vision was to integrate architecture, digital technology and the art of the moving image. The innovative design features an advanced electronic infrastructure that permits the integration of moving image media throughout the building. The challenge was to provide overall control and connectivity among different areas of the museum to allow for multifunctional use. The aim was to give the museum the flexibility of being able to adapt nearly every wall as a potential canvas for digital artwork.
The audiovisual design implemented by Electrosonic delivers control and connectivity by allowing for multiple, cross functional connections to take place between almost every space in the museum. Partnering with Digital Media Services and designers Scharff Weisberg, Electrosonic provided project management, engineering and installation support, as well as supplying or upgrading playback, display and projection equipment to support almost 4 hours of audiovisual materials and interactive experiences.
The expansion of the museum and extensive audiovisual upgrades by Electrosonic offer visitors a renewed focus on the history of moving image production and the future of film and video art. The museum now provides even more insight for both visitors and students into the production, promotion and exhibition of moving images through its unique collections, interactive exhibitions and versatile theatre and screening rooms.