The Total Economic Impact™ of Affinity On-Site Managed Services by Electrosonic

Electrosonic recently commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study¹ and examine the potential return on investment (ROI) enterprises may realize by deploying on-site audiovisual managed services - Affinity. ²

The purpose of this study is to provide organizations with a framework to evaluate the potential financial impact of Affinity on-site managed services on their business operations and to better understand the benefits, costs, and risks associated with this investment.

As part of this study Forrester interviewed four decision-makers with experience using Affinity. The decision-maker interviews and financial analysis found that a composite organization realizes benefits of $686,000 over three years versus costs of $287,000, adding up to a net present value (NPV) of $399,000 and an ROI of 139%.


Risk-adjusted present value (PV) quantified benefits include:
  • Avoided cost of dedicated in-house AV FTE personnel, worth $591,000 over three years.
  • Increased productivity as result of reduction in management meeting hours, worth $60,000 over three years.
  • Increased productivity as a result of gained efficiencies in meeting preparation, worth $35,000 over three years.

Benefits that are not quantified for this study include the ability to focus on core operation, decreased employee fatigue from significant travel avoidance and optimized brand image.

Prior to using Affinity, interviewees organizations reported using outdated technologies and leveraging inefficient system management while staff were being overloaded with time-consuming manual tasks associated with system maintenance. They also lacked an AV solution that readily enabled data visualization and provided reliability. After investment in Affinity services, the interviewees experienced newfound system flexibility, an improved ability to collaborate, and reduced system downtime.

“New data is becoming available in this industry each year, and now [with Affinity] it’s so much easier to transmit that to everybody and capitalize on it.” — VP of player personnel, professional sports.

"Audiovisual technologies enable interactive and collaborative experiences across organizations. Increasing organizational dependence on these systems highlights the importance of reducing system downtime and ensuring that relevant technologies better enable an organization’s day-to-day operations and not be a source of friction. On-site audiovisual managed services provide opportunities for growth-oriented organizations to focus on operations rather than non-core activities” - Executive Summary, The Total Economic Impact of Affinity On-Site Managed Services Study.

Media Contact:
Maurizio Capuzzo
Chief Marketing Officer
+1 818 333 7685

Notes to Editor
1. Link to the full study is found here.
2. Affinity by Electrosonic is an on-site AV support service that improves organizations’ AV system availability. By shifting the burden of support, Affinity reduces organizations’ time spent on supporting and maintaining their AV systems.

About Electrosonic
Electrosonic is an international audiovisual and technology services company that designs, builds, and supports innovative technology solutions that create lasting experiences where people live, work, and play. Founded in 1964, Electrosonic has been recognized for its superior and unsurpassed Technology Master Planning™ and System Integration services. With unique global capability, we deliver highly complex world-class projects across a multitude of sectors including financial services, professional business, entertainment - theme parks, museums and visitor centers, gaming and hospitality, technology and media, energy and utilities. Electrosonic provides a comprehensive scope of technical and professional services with expertise in ICT and Network Infrastructure, Security, Surveillance and Access Control, Audio, Video and Control Systems, and Acoustics. Electrosonic is where imagination comes to life™.

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