The Future of Experiential Technology at InfoComm 2026

InfoComm is widely recognized as the premier North American trade show for the professional Audiovisual (AV) industry, bringing together tens of thousands of technology professionals, manufacturers, integrators and end users to explore the tools shaping modern communication and experience design.

Priscilla Freire Da Silva, Electrosonic's Technology Consultant, shared her insights from this year’s InfoComm. Through her exploration of AV innovations, she highlighted how technologies, including AI, are shaping immersive experiences and intelligent collaboration spaces.

Technology’s contribution to immersive experiences.

A core theme across InfoComm 2026 is the continuing evolution of immersive, experience-driven environments, powered by rapid advancements in display and audio technology.

Direct-view LED continues to push boundaries, with ultra-fine pixel pitch displays, MicroLED and emerging MicroLED-in-Package (MIP) solutions delivering exceptional clarity, contrast and scalability.

 “These innovations enable large-format video walls that feel seamless and increasingly lifelike, especially in experiential spaces such as attractions, corporate lobbies and brand environments,” said Freire.

Displays are no longer just surfaces; they’re becoming integrated architectural elements that can blend into physical spaces without obstructing them. 

“One standout display was SNA’s showcase of refined MIP technology with transparent LED solutions; this combination has demonstrated how far pixel density and visual performance have come,” said Freire.

Audio also played a key role in creating immersive environments. “Solutions like spatial audio platforms, including technologies such as CODA’s SPACE, highlight how sound is becoming more directional, responsive and integrated into the environment itself,” added Freire. “The result is multi-sensory experiences where audio and visuals work in harmony to engage users on a deeper level.”

The evolution of AI-powered experiences

Nothing has sprinted forward faster than AI developments in the last year. 

“Manufacturers, designers and all aspects of the industry have been confronted with the question of what people actually want and need from AI-powered solutions,” Freire observed. 

Although AI-generated content has gathered the most attention in the general public sphere, focus from AV industry professionals is how AI decision-making processes can best aid the actual creation and control of built spaces to better serve human interaction.

In a special SPRINT workshop centered around “The Room”, teams were tasked with figuring out how AI can best help team members meeting in physical space. The solutions involved AI-driven aggregates of information that took in information about the people meeting in the room and figured out better ways to make that meeting more seamless. 

A panel of judges deemed that the most successful solution included an application that could “read the room” for a speaker in a way that quantitatively measured interest and response from the audience. Another team took in data from teams’ former meeting preferences and adjusted the room settings according to the group preferences. 

“Perhaps one of the biggest takeaways was just a firsthand look at the speed at which a single team can create a functional mock-up of a conceptual solution,” Freire concluded. 

Looking ahead, it will be interesting to note the ways in which different organizations have stuck to or changed their pathway forward with AI technology becoming more and more accessible.

Smarter collaboration and connected spaces.

Another major focus at InfoComm is the continued convergence of AV, IT and workplace technology, especially in support of hybrid collaboration.

“The modern meeting room is no longer just a space with screens and microphones; it’s an intelligent environment designed to reduce friction and enhance productivity, " Freire stated.

AI-powered collaboration tools are now enabling features like real-time transcription, automated meeting summaries and intelligent camera framing, helping bridge the gap between in-room and remote participants.

Solutions across the show floor emphasized simplicity and usability. The goal is clear: create meeting experiences that “just work,” allowing users to focus on collaboration rather than technology. 

This includes seamless hybrid meeting integration, centralized room control and management, intelligent automation and scheduling and interoperability across platforms.

“At a broader level, the industry is shifting toward fully connected workplace ecosystems, where AV systems, data and analytics come together to create smarter, more efficient environments,” said Freire. 

Conclusion: What this means for the future of AV.

InfoComm 2026 reinforced the idea that experiential technology is no longer just about impressive visuals or audio, it’s about creating meaningful, connected experiences that leave a lasting impact.

As AV technology becomes more intelligent, integrated and seamless, organizations have an opportunity to rethink how they engage audiences, communicate ideas and design spaces. 

The right combination of technology and storytelling can transform environments into memorable experiences that resonate long after the interaction ends.

Looking ahead, the conversations emerging from this year’s show - particularly around AI, immersive displays and connected workplaces - will continue to shape how we design and deliver experiences.

And as always, InfoComm serves as both a reflection of where we are today and a preview of what’s next.

About Electrosonic

Electrosonic is an award-winning international audiovisual and technology services company. Our team designs, builds and supports innovative, experiential and immersive environments that create lasting experiences by fusing architecture, storytelling and technology. For more than 60 years, Electrosonic has been recognized for its commitment to innovation and unsurpassed technology design, system integration and support services. Through technical consulting and strong industry partnerships, we deliver complex, world-class experiences in museums, themed entertainment, transportation, sports, enterprise, media, energy and utilities and higher education.