Electrosonic Celebrates 40 Years with IAAPA

Electrosonic, the award-winning audiovisual and technology services company, is proud to celebrate 40 years of membership with the International Association of Amusement Parks and Attractions (IAAPA), the premier organization connecting and advancing the global attractions industry.

A Four-Decade Legacy of Innovation in Themed Entertainment

As a longstanding IAAPA member, Electrosonic plays an active role in driving growth and innovation across the themed entertainment industry, partnering with world-class creative teams to bring extraordinary experiences to life. IAAPA connects companies and professionals from every corner of the global attractions industry, fostering collaboration, driving industry excellence, and sharing insights and innovation to ensure the attractions community continues to evolve.

“IAAPA thrives on strong partnerships with innovative organizations and Electrosonic exemplifies that spirit,” said Jakob Wahl, President & CEO of IAAPA. “For 40 years, Electrosonic has been part of this wonderful attractions industry community and has elevated creativity by delivering immersive audiovisual (AV) experiences that inspire millions of guests around the world. We are excited to celebrate this milestone together with their world-class team and look forward to many more years of advancing the attractions industry together with more than 9,000 other members around the world.”

Electrosonic’s pioneering audiovisual solutions have shaped some of the world’s most iconic attractions, from large-scale destinations such as Warner Bros. World Abu Dhabi and dozens of World Expos to groundbreaking immersive experiences such as Illuminarium and One World Observatory. For more than 60 years, Electrosonic has partnered with the world’s top theme park creators, delivering immersive audiovisual experiences in 44 countries and contributing to 40 THEA Award-winning experiences. With 35 AV Awards recognizing excellence in AV and themed entertainment, Electrosonic continues to push the boundaries of technology to unleash the power of human experience.

“Since Electrosonic's inception, our creative and technical teams have worked with visionary partners to redefine what’s possible in themed entertainment,” said Ewan Smith, CEO of Electrosonic. “Celebrating 40 years of IAAPA membership is a milestone that highlights our team’s passion, expertise and innovation and we look forward to building the next chapter of our journey with IAAPA.” 

Storied AV and technology services company to showcase ‘Electrosonic AV Garage’ at IAAPA Expo 2025

Commemorating 40 years of IAAPA membership, Electrosonic will showcase its expertise at IAAPA Expo 2025 in Orlando. Electrosonic began exhibiting at the EXPO in 1986, while its membership dates back to 1983. To commemorate this celebration, the company will unveil a reimagined booth experience that aims to spark curiosity and imagination in the Show Design & Production Pavilion Booth #2069.

Electrosonic will debut the Electrosonic AV Garage, an AI-powered interactive technology experience inspired by the excitement of auto racing. Designed to immerse visitors in the fast-paced world of motorsport, the AV Garage showcases how themed entertainment operators can harness cutting-edge audiovisual technologies to engage audiences and inspire unforgettable guest experiences. 

Guests will explore four immersive zones, each highlighting unique applications of AI, interactivity and experiential AV: 

• Nitro Hub – Electrosonic’s guests will enjoy the freshest coffee on the show floor including espresso, cappuccino and latte options. Nitro Hub features eye-catching glasses-free 3D digital signage to elevate the café experience using technology from Magnetic3D. 

• Throttle Lab – Meet Electrosonic’s AI-powered race car driver, a multilingual, real-time character who can answer any motorsport question on demand using media from DRPG and technology from Peerless-AV, Shure and TSI Touch. 

• Paint Shop – A creative playground where guests experiment and design their own custom race car. Using a custom touch system, visitors can select colors, graphics, logos, experiment with an AI paintbrush and see their vision projection-mapped onto a scale model car. With the interactive media developed by Trivium Interactive, and hardware from AV Stumpfl, Panasonic, Peerless-AV, ORIGIN PC and TSI Touch this experience enables real-time interactivity. 

• Pit Stop Lounge – A networking hub featuring a massive 140 sq. ft. LED wall and three private meeting spaces designed for conversation, collaboration and connection. Here, custom media developed by FLOAT4 runs on technology from Draper, ISAAC, Nanolumens, and PIXERA. 

With the AV Garage, Electrosonic brings high octane energy to the show floor, fusing AI and immersive technology into experiences that are bold, interactive and unforgettable. This year marks 

“This year’s Expo carries special meaning as we celebrate 40 years with IAAPA,” said Alex Westerh, VP of Global Marketing at Electrosonic. “Our booth at the Show Production and Design Pavilion (#2069) will feature unique and memorable experiences that reflects our long legacy of innovation. We invite everyone to join the celebration and discover something truly special.” 

About Electrosonic

Electrosonic is an award-winning international audiovisual and technology services company. Our team designs, builds and supports innovative, experiential and immersive environments that create lasting experiences by fusing architecture, storytelling and technology. For more than 60 years, Electrosonic has been recognized for its commitment to innovation and unsurpassed technology design, system integration and support services. Through technical consulting and strong industry partnerships, we deliver complex, world-class experiences in museums, themed entertainment, transportation, sports, enterprise, media, energy and utilities and higher education. 

About IAAPA

IAAPA is a diverse and dynamic community of global attractions professionals. As the largest international trade association for permanently located attractions, IAAPA unifies the attractions community, connects people to learn and grow together, and strives to promote the highest professional standards for excellence and safety around the world. 
 
Founded in 1918, IAAPA represents leading industry attractions and supplier companies, consultants, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, cruise lines, manufacturers, and suppliers. 
 
The association’s global headquarters and North America office are in Orlando, Florida, U.S. IAAPA also maintains offices in Brussels, Belgium; Dubai, United Arab Emirates; Hong Kong SAR, China; Shanghai, China; and, Mexico City, Mexico. Visit IAAPA.org or connect through IAAPA’s social media channels: @IAAPAHQ #IAAPA