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The pace of technological innovation is staggering. Themed entertainment and theme parks are primed to take advantage of these advances, with extended reality solutions, projection, advanced audio and video, and more ready to help craft immersive and powerful narrative-driven experiences.
However, a key aspect of themed entertainment venues, and of theme parks in general, is often lost in the shuffle of this exciting progress.
Theme park entrances act as a “mood-setter” and are a property’s first chance to leave a lasting impression upon guests, and the potential to elevate these spaces is just as great as the potential to leverage technology in rides, theaters and other aspects of theme parks.
It’s time to begin engaging visitors as soon as they enter your theme park – and there are plenty of ways to do just that.
In experience design and location-based entertainment projects, it’s often helpful to work toward specific goals and desired impacts on visitors.
Theme park entrances are no exception – the best and more forward-looking have many things in common that help them stand out from the crowd.
Theme park entrances should:
Language-centric technology can also assist in this drive toward accessibility, as leading language innovations and solutions help visitors who speak a variety of languages interact with the park without any perceived barriers.
Providing photo opportunities, both orchestrated and spontaneous, can encourage guests to share their experience to social media, and gift shops, restaurants, snack bars and other vendors can provide additional revenue. These amenities can also make your entrance more attractive throughout the day instead of simply a place for entry and exit – high-quality food and beverage options, shopping, live entertainment and more help fold it into the entire guest experience.
A central guest relations space can also aid in upselling, as staff can work to assist visitors with restaurant reservations, upgraded experiences, character meet-and-greets, and more.
Finally, guests should be encouraged to connect to your park’s Wi-Fi and to download your app, which can provide commercial information and upselling opportunities throughout the guests’ time on the property.
All of the aforementioned goals can be supported and achieved through creative and innovative uses of technological solutions.
Consider the following applications, which can elevate your park’s entrance and ensure you’re making the most of the cutting-edge technology available:
Letting Your Park and Narrative Be the Star
Like any experience, theme parks should leverage innovative technology that supports the overall narrative and immersive experience – but doesn’t get in its way.
Electrosonic can help. With our industry-leading Technology Design Consulting services, we can help you find the right “invisible” technology to powerfully tell your unique story without becoming the story, itself.
To learn more, contact us today.
Alexander Hann, Communications Specialist, understands the challenges that clients face when they are making decisions about technology. He uses his extensive experience of communicating complex concepts to write about the latest developments in technology in a way that clearly explains benefits for business and technical decision-makers.