F1® Drive wins Temporary/Pop-Up Project of the Year at 2025 Digital Signage Awards

We are excited to share that F1® Drive at Tottenham Hotspur Stadium took home first place in the Temporary/Pop-Up Project of the Year category at the prestigious Digital Signage Awards 2025 ceremony held in Barcelona this month.

F1® Drive by Tottenham Hotspur Stadium 

F1® Drive at Tottenham Hotspur Stadium is a premium karting experience engineered with the latest F1® (Formula One) technology. The attraction recreates all the excitement and features of an outdoor race event in an indoor venue below the stadium of Premier League football club, Tottenham Hotspur FC. 

In addition to three race track configurations, this technically advanced immersive experience includes multiple audiovisual installations throughout, a briefing room, winners’ podium, starting lights, video playback, food and beverage facilities and an entertainment zone. 

Electrosonic designed, engineered, built and integrated the content delivery system, audio processing and control systems that delivered the ambitious design vision.

The solution for F1® Drive transformed a surplus space into an entertaining high-technology experience recognized as one of London’s most exciting attractions. Electrosonic worked in partnership with Charcoalblue Experience, Journey, Smart Monkeys, Squint Opera and ZeeVee on the interactive, immersive solution that reflects the values of two premium global brands.

Semi-permanent installation on a massive scale

Recognition in this category highlights the groundbreaking work that was necessary to bring the F1® Drive experience to life at one the world’s most iconic, technologically advanced stadiums.

To design and build this premium branded experience as a temporary installation was a complex challenge. The entire installation has to be completely de-rigged and rebuilt regularly - several times a year - so that the underground space can be used to store the main football pitch when the main stadium is used for other events that could damage the pitch.

The various elements are connected to power supplies and control systems, so that de-rigging requires an understanding of the infrastructure and the skills to complete the work carefully. The work must be completed quickly with minimal disruption to other stadium activities.

Rebuilding is equally complex. The components must be re-assembled accurately and carefully integrated with the infrastructure. After rebuilding, the entire system must be tested to ensure that all the elements work correctly. 

“Electrosonic’s experience of designing and building complex, large-scale digital environments was critical to overcoming the unique technical challenges of this project," said Sean McChesney, Chief Revenue Officer at Electrosonic. "Successful de-rigging and rebuilding on a regular scale is a tribute to the skills of our team. However, overall success was due to excellent collaboration between clients, partners and the talented teams of Electrosonic design consultants, engineers, project managers and service staff who helped bring the vision to life.”

The Digital Signage Awards 

The annual Digital Signage Awards aim to find the world’s best digital signage projects, creativity, products, services and companies. The Awards celebrate innovative, creative, impactful installations that make a lasting impression. 

The Temporary/Pop-Up Project category recognizes the overall design and execution of short-term, digital display-focused projects in which the equipment is deployed and then dismantled on a defined schedule.