The Future of AV Experience Technology Continues to Impress

The Pro AV world is constantly evolving with new trends and technology. As a result, creating next-level immersive experiences requires the industry to innovate and adapt. In looking at the future of the AV experiences, Ryan Poe, Director of Technology Solutions at Electrosonic, spoke with Fusion host Daniel Litwin on the topic. They discussed the many trends and what’s shaping the future of AV experience technology. Poe offered his expert takes on this, including his impressions from the 2022 ISE show. 



Supply Chain Woes Force Adaptation and Innovation

For many AV companies and integrators, one trend, which forced them to adapt, was the supply chain challenges. In response, Poe shared, “There’s more focus on software and virtualization for flexible deployment. We’re headed toward a place where software integration and virtualization make a lot of sense for us for reasons beyond just the supply chain.”

Poe further explained that this trend ensures less dependence on hardware and the elements of hardware integration like physical cabling and heat load. Even as supply chains reemerge and become more resilient, having options is “advantageous as a whole,” per Poe.


Learn how to kickstart an immersive experience project


Immersive Audio Creates Unique Experiences

Next, Poe and Litwin discussed some specific AV technologies. Immersive audio is very buzzy right now, and Poe explained the unique opportunities with beam-steering. “It allows you to create focus zones where you stand in one spot and move to another and hear different audio.”

The technology is also more flexible, a necessity for AV. “It’s a single cabinet you can place anywhere to project virtual speakers. Museums with multiple exhibits can project multiple sounds,” Poe continued. 

The use cases for this include spaces outside of location-based entertainment. Workplaces could also leverage beam-steering 


Extended Reality Enables Authentic Experiences, Has Many Applications 

Another hot topic is extended reality (XR), which includes augmented and virtual reality. Poe noted, “It extends the experiences you’re creating. It’s a more realistic experience for who’s in the environment.”

That authenticity is also a benefit for performers. If talent can immerse themselves into a world versus just a green screen, the performance is often more compelling. 

As used in venues, XR is an incredible way to deliver and create content. Most deployments, however, have been in purpose-built spaces. These installations provide a glimpse of what’s possible, and that could lead to it becoming mainstream. “Spaces like the Illuminarium paved the way for future uses in museum, corporate and educational environments. It will be interesting to see the content for those spaces and scaling it,” Poe said.



AI and Personalized Experiences 

Experience technology also intertwines with AI, and it's often a key element in personalization. Poe explained that the initial delivery of these “tended to be invasive and intruding on the privacy of who you are.” 

Privacy of consumer data is now a much bigger concern for consumers. A study revealed that 86 percent of consumers “care about data privacy” and want more control. In this new lens, some solutions may still deliver personalization if users opt in to sharing their data. 

What Poe defined as the alternative was “generalized personalization.” In this scenario, personalization is possible through proximity detection, mood estimation and tracking demographics. Based on this data collection, platforms can personalize the delivery of content to the moment. “In immersive experiences, gestures to interact with content are an example. Far away, a screen’s content could be big and bold. As you draw closer, it could get more detailed because the user is engaging and experiencing it deeper,” Poe described. 

Poe also provided an example of this with transportation hubs like airports. There are lots of people, different experiences and often stress. It’s an opportunity to deliver entertainment and personalization. “That could be tailored over time with mood detection and measuring,” he added. 

In looking at these trends, they all tie into the next topic of 360-degree digital artwork immersion.



[Take the first step in creating an immersive experience by consulting an  experiential technology design expert]


360-Degree Artwork Comes Alive with Innovative Technology

These experiences are becoming more popular and in demand. Currently, projection is the means to create this and will continue to be per Poe. However, LEDs are also an option, as pixel pitch is getting smaller. The LED market has a maturity now that ushered in a higher dynamic range of deeper blacks and brighter whites. The high refresh rates of a 120 or 240 video wall also sell the authenticity of the experience. 

Poe relayed that Electrosonic’s partnership with Igloo has created such installations and in some surprising spaces. “They were coming from creating these at music festivals, and now that adapted them to workspaces.” 



Immersive Workspaces Adapt to the New World of Work

The final trend of the conversation was the new world of work. Hybrid work seems to be the current and future reality. Because of this shift, these environments have to be productive and collaborative, which translates to new uses for AV technology. 

Years ago, video conferencing was a cart in the corner. Now with the application of modern immersive technology, displays are larger, cameras can frame participants, and audio delivery is better. “It makes it feel more like human-to-human contact, like they are in the room,” Poe said. 


Into the Space of Immersion

For final takeaways, Poe shared, “We’ve integrated technology into our lives. We’re moving into a space of immersion. For us, it’s all about experience, and new technology allows us to do things not possible in the past and be immersed in the experience for entertainment or the workplace.”


New call-to-action

What's your perspective?

Tell us the topic you would like to hear more about

More Perspective

The Metaverse: A world of opportunity

When Gartner cites the metaverse as one of its top strategic technology trends for 2023, the technology has to be taken seriously. Indeed, according to forecasters, it looks like big business for...


Dark Rides, The Next Generation (Part 2)

In an earlier blog, Dark Rides – The Next Generation – Part 1, we explained the importance of upgrading dark rides to meet increasing visitor expectations and explored the three key trends –...


Dark Rides, The Next Generation (Part 1)

Dark rides have been an important and popular attraction in theme parks for generations, but now experiential technology is taking them in exciting new directions — and the new generation of rides...


The evolution of the video wall

Video walls as art - How far can LED technology take the video wall? Video walls have reached an exciting tipping point. The latest developments in LED video walls are helping designers create custom...


How to Use AI to Augment Your Creative Potential

Artificial intelligence (AI) isn’t the stuff of science fiction anymore. In fact, it’s powering billions of processes and workflows for companies worldwide. It’s become a key component in almost...


The Future of Onsite AV Support

The world of audiovisual technology is changing, and effective design, planning, engineering and installation of a holistic AV solution is now a prerequisite to doing business in an increasingly...

6 MINS office-shakehands

Planning to Hire an AV Company?

Exceptional projects demand an exceptional team. When engaging an audio visual (AV) solutions provider with so many companies out there… how do you choose? From design, to procurement, commissioning...


Are You Ready for ISE?

Taking place in Amsterdam February 11-14, the Integrated Systems Europe (ISE) exhibition is a premier event focused entirely on audiovisual (AV) and systems integration. If you have a project on the...


Is Your AV Deployment Secure?

The need for security impacts everyone. And, unfortunately, unmonitored access points can quickly lead to a costly data breach. The massive Target breach from a few years ago was the result of an...


Does 5G Matter for Your AV Deployments?

If you pay even the slightest amount of attention to technology trends, you already know that the hype around 5G is rapidly gaining steam. The question is what does the eventual movement from current...


Looking Back at a Decade of Opportunity

Each time we hit a new decade, it is always fun and often rewarding to take a look in the rearview mirror to see how the company has progressed. The past 10 years represent a decade of significant...

2 MINS iStock-1152574617

What's on Your Wishlist?

Do you have a project on the horizon? Is your goal to captivate your audience? In the spirit of the holidays, we have created a wish list of the qualities a company should consider when selecting an...

2 MINS james-pond-XO9uCZZaipE-unsplash

Dark Rides Expand Branding Opportunities

Brands are more important today than ever before. Why? Today’s consumer likes to relate to a brand – it is part of the experience they desire. This is true whether they are buying a product or...

2 MINS iStock-165683086

Dark Rides Protect Your Park's Future

Nostalgia has its place even with the Millennial crowd. There is something comforting about a known experience. It helps the guest even temporarily relive cherished childhood memories. That is the...

3 MINS dtorlando-01_(1)

7 Things You Need to Do During IAAPA

There is a lot of excitement at IAAPA, and without a plan the entire experience can quickly become overwhelming. Sensory overload is always a real possibility! Having participated in these events for...

5 MINS blog-image-01_(1)

Are You Ready for IAAPA?

As the attraction industry’s biggest expo, IAAPA is always a great opportunity to shine a spotlight on what we have done over the past year, as well as a time to meet with existing and prospective...

2 MINS iStock-863497498

Do You Really Need an AV Consultant?

As the experience economy continues to mature and evolve, it is has become increasingly more important to embrace creative and meaningful ways to visually interact with team members and customers....

2 MINS iStock-1093674926

Are You Ready for AV-As-A-Service?

The cloud-based as-a-service market has been one of the fastest growing sectors over the past 5 years. So much so that it’s estimated that organizations will spend $94.8 billion on these cloud-based...

1 MINS iStock-658188828

How Interactives Can Become Viral

We have talked in detail about the significant role that interactive audiovisual deployments can have as guests engage and ultimately embrace the immersive experience. What we haven’t discussed is...

1 MINS iStock-911030486-1

Addressing Learning Disabilities

Today’s educators are far more in-tune with the need to adjust lessons to meet individualized student needs. Addressing learning disabilities is a prime example.

2 MINS iStock-1065240764

Future of the Digital Workplace

The digital economy is here and with it comes a new way of conducting business. Technology is at the core of almost every job. Smart offices have become the norm with an influx of highly interactive...

2 MINS shutterstock_576827212

Collaboration and Communication

When properly leveraged, audiovisual (AV) technology is at the core of most highly effective collaboration and communications efforts in today’s digital world. After all, AV technology has the...

2 MINS podcast imageNEW-01

Unpacking the XR Revolution (New Podcast)

We are in the beginning stages of a true revolution – the extended reality revolution. Although some components have been around for a handful of years, the current level of maturity, understanding...

3 MINS iStock-169938237-1

Why Businesses Favor a Huddle Room

The global market is rapidly evolving, and if organizations hope to compete – or better yet thrive – they need to rethink their physical environments. Gone are the work weeks where workers file into...

1 MINS iStock-1043605040

Reinventing Spaces: Retailtainment

Modern retail venues are constantly evolving – merging entertainment with shopping to create lifestyle destinations for people to shop, eat, drink, socialize and work. They are ultimately redefining...

2 MINS monitor-1054708_1280

Why Audiovisual Solutions Matter

In today’s digital economy, how businesses leverage technology is often a key differentiator. While various technologies play a role in fueling this evolving environment properly deploy audiovisual...

2 MINS elc400_N5_medium_(1)

What is a Huddle Room?

As Millennials started replacing Boomers, they brought with them the idea of open office environments. And, while these open spaces created an aesthetic the new professionals desired, it also shined...

2 MINS victor-garcia-qm9pHqVt7KA-unsplash-2-2

Optimizing Design with AV in Mind

When creating a distinctive structure for a client, it is easy to get caught up in the aesthetics of delivering a truly unique design capable of setting a facility apart from the pack. However, doing...

2 MINS jeshoots-com-722888-unsplash-1

Putting an End to Terminal Boredom

Airport terminals can be busy and heavily congested environments, especially during peak travel times. However, even though terminals are often filled with people rapidly moving from point A to point...

Scroll to Top