5 Powerful Ways Communication Can Improve The Theme Park Experience

Particularly as the world moves on from an era unlike any we’ve ever seen, visitors to leisure, entertainment and themed entertainment experiences will have higher expectations for how they’re communicated with throughout their experience.

Delivering a memorable and impactful experience is now about more than simply offering a fun time. It’s on themed entertainment and theme park owners and operators around the globe to ensure their guests feel safe, informed and comfortable throughout their stay on your property.

With that in mind, here are five ways to ensure powerful communication is elevating your guest experience.




Set a Benchmark with High-Quality, Accessible Attractions and Experiences

You may not view your attractions and overall experience itself as a form of communication, but it certainly is. Everything about what a visitor can experience with their sense while on your property is a way in which you communicate with them, and getting off on the right foot often begins with offering quality attractions and experiences that put guests at ease.

By keeping an eye on key success factors for leisure attractions, operators can maintain a sense of quality and excellence throughout the visitor journey

Consumers are more likely to appreciate attractions that reach a certain quality level. This quality focus can be acted upon with cutting edge immersive technology and high-quality service but can also be enhanced with small elements of kindness and hospitality. Personal communication with the client before and after the visit can activate a long-term relationship and is seen as an element of quality service.

Attractions around the world have learned from accidents that have occurred, and any incident can impact the reputation of the attractions industry on a global scale. That means it works to the whole industry’s advantage to continue to commit to safe operations and elevated security and to, when accidents do occur, to engage in thorough and honest crisis communication. In the end, that’s what visitors expect – to have a safe experience in a secure environment.

Further, by offering entertainment for a diverse group of guests, parks can scale up and cater to different audiences around the clock and throughout the year. When a group with a diverse age range visits an attraction, they expect there to be something for everyone. A diverse offering of attractions and emotions is key to success, and today’s technology can allow operators to adapt an attraction to the level of thrill and interaction an individual guest is seeking. Adapt your offering to an attractive mix and include a layer of personal choice for individual visitors.

This is an important way to communicate that your brand is there for a wide and diverse audience and helps you make your attraction a welcoming place for all.




Tell an All-Encompassing Story that Highlights the Power of Your Brand

Many parks have developed into strong entertainment brands and, if done well, your attraction can become a lighthouse for a community of visitors gathering around your brand both physically and digitally and sharing the values that you present in the story of your facility.

That’s an additional form of powerful communication. Ultimately, an attraction brand can become an intellectual property, and that powerful transition needs to be supported in every channel of communication you open with visitors.

Part of achieving that goal is catering to and exceeding visitors’ expectations for being involved in a personalized, interactive experience. Visitors want to interact with one another and be immersed into the story you are sharing with them. Technology and communication technologies now allow guests to compete, interact and enjoy together – and the way you train your team will impact how their own interactions with guests continue to elevate that shared experience.

Finally, accessibility has always been a key aspect in presenting the best, most inclusive attraction. Many creative location selections, for instance, are within reach of an international transportation hub, like an airport, in an open market border area, or close to a dense metropolitan area. Today, the word accessibility also includes a digital element. How accessible is your entertainment brand? Visitors want to be able to connect with you 24/7 and to enjoy that extended park experience prior to and after a visit.

Be Authentic in Your Communication

All types of immersive attractions, have one thing in common – they exist to tell a story.

Evidence shows that a large majority of tourists seek real, “authentic” experiences. In reality, most will wind up with some form of “staged” authenticity – which means there’s a vacuum for experiences willing to be genuine.

Engage with your guests on a personal level, and ensure your staff knows to do the same. Be transparent and show them the things you’re doing to make their experience better. In this day and age, that could mean extensive, visible cleaning and safety procedures, but it also means lasting communication surrounding park safety, improvement of overall experience, impending upgrades, reduced wait times, special offers, and more.

The majority of consumers are looking for location-based entertainment operators to tell stories that are unique and have a real link to the story of the location of the attraction.

Authenticity does not necessarily require a search for the exotic, undiscovered and primitive. It’s important for the theme park industry to deliver on the two key areas in which consumers seek authenticity – self-fulfillment and escapism. Communicate about the experience in authentic ways while enabling quality through technology and immersion.

This can be done by offering high quality ride experiences, but also by engaging with your audiences prior to and after the visit as a part of the extended park experience via specific, created platforms that create a digital community, data generation via mobile applications, and interaction on social media.




Use Innovative Technology to Your Advantage in Elevating Communication

Technology implementation for entertainment reasons is the aspect of innovation that is most visible in theme parks, and this area of your experience needs to include technologies that empower elevated communication.

Technology helps you tell a story visitors can become a part of and interact with, but it also opens doors to direct communication that creates that desired atmosphere of comfort and security.

Whether it concerns a show, ride or restaurant, technology can be embraced to lift an experience to a whole new level and provide a sense of novelty and next-level storytelling.

Subluminal story telling is also important as part of the guests journey through the park, surprise elements in the form of street entertainment, photo opportunities or sidewalk stops can be integrated to improve the overall quality experience of your guest and entertain them during time spent waiting, shopping and walking.

More practical elements, such as signage and information panels, are also critical. Digital signage and up-to-date information panels help you control crowds and stream information as you need to share it in specific locations within your facility. This capability is more important than ever, as visibility and insight into what policies your property will be enforcing can help guests feel more at ease.

Work with an Experienced Technology Solutions and Services Partner

Choosing the right technology solutions expert early in your process is critical to not only using the most innovative solutions available for your unique needs, but for staying on the cutting-edge of scalability and growth in the themed entertainment industry.

At Electrosonic, we use our proprietary Technology Master Planning™ methodology to help you decide exactly how to tackle elevating communication at your property, and we’ve got the experience and tools to ensure you enter this period of reopening and renewed growth with an experience guests will truly enjoy.

To learn more, contact us today.


What's your perspective?

Tell us the topic you would like to hear more about

More Perspective

The Metaverse: A world of opportunity

When Gartner cites the metaverse as one of its top strategic technology trends for 2023, the technology has to be taken seriously. Indeed, according to forecasters, it looks like big business for...


Dark Rides, The Next Generation (Part 2)

In an earlier blog, Dark Rides – The Next Generation – Part 1, we explained the importance of upgrading dark rides to meet increasing visitor expectations and explored the three key trends –...


Dark Rides, The Next Generation (Part 1)

Dark rides have been an important and popular attraction in theme parks for generations, but now experiential technology is taking them in exciting new directions — and the new generation of rides...


The evolution of the video wall

Video walls as art - How far can LED technology take the video wall? Video walls have reached an exciting tipping point. The latest developments in LED video walls are helping designers create custom...


How to Use AI to Augment Your Creative Potential

Artificial intelligence (AI) isn’t the stuff of science fiction anymore. In fact, it’s powering billions of processes and workflows for companies worldwide. It’s become a key component in almost...


The Future of Onsite AV Support

The world of audiovisual technology is changing, and effective design, planning, engineering and installation of a holistic AV solution is now a prerequisite to doing business in an increasingly...

6 MINS office-shakehands

Planning to Hire an AV Company?

Exceptional projects demand an exceptional team. When engaging an audio visual (AV) solutions provider with so many companies out there… how do you choose? From design, to procurement, commissioning...


Are You Ready for ISE?

Taking place in Amsterdam February 11-14, the Integrated Systems Europe (ISE) exhibition is a premier event focused entirely on audiovisual (AV) and systems integration. If you have a project on the...


Is Your AV Deployment Secure?

The need for security impacts everyone. And, unfortunately, unmonitored access points can quickly lead to a costly data breach. The massive Target breach from a few years ago was the result of an...


Does 5G Matter for Your AV Deployments?

If you pay even the slightest amount of attention to technology trends, you already know that the hype around 5G is rapidly gaining steam. The question is what does the eventual movement from current...


Looking Back at a Decade of Opportunity

Each time we hit a new decade, it is always fun and often rewarding to take a look in the rearview mirror to see how the company has progressed. The past 10 years represent a decade of significant...

2 MINS iStock-1152574617

What's on Your Wishlist?

Do you have a project on the horizon? Is your goal to captivate your audience? In the spirit of the holidays, we have created a wish list of the qualities a company should consider when selecting an...

2 MINS james-pond-XO9uCZZaipE-unsplash

Dark Rides Expand Branding Opportunities

Brands are more important today than ever before. Why? Today’s consumer likes to relate to a brand – it is part of the experience they desire. This is true whether they are buying a product or...

2 MINS iStock-165683086

Dark Rides Protect Your Park's Future

Nostalgia has its place even with the Millennial crowd. There is something comforting about a known experience. It helps the guest even temporarily relive cherished childhood memories. That is the...

3 MINS dtorlando-01_(1)

7 Things You Need to Do During IAAPA

There is a lot of excitement at IAAPA, and without a plan the entire experience can quickly become overwhelming. Sensory overload is always a real possibility! Having participated in these events for...

5 MINS blog-image-01_(1)

Are You Ready for IAAPA?

As the attraction industry’s biggest expo, IAAPA is always a great opportunity to shine a spotlight on what we have done over the past year, as well as a time to meet with existing and prospective...

2 MINS iStock-863497498

Do You Really Need an AV Consultant?

As the experience economy continues to mature and evolve, it is has become increasingly more important to embrace creative and meaningful ways to visually interact with team members and customers....

2 MINS iStock-1093674926

Are You Ready for AV-As-A-Service?

The cloud-based as-a-service market has been one of the fastest growing sectors over the past 5 years. So much so that it’s estimated that organizations will spend $94.8 billion on these cloud-based...

1 MINS iStock-658188828

How Interactives Can Become Viral

We have talked in detail about the significant role that interactive audiovisual deployments can have as guests engage and ultimately embrace the immersive experience. What we haven’t discussed is...

1 MINS iStock-911030486-1

Addressing Learning Disabilities

Today’s educators are far more in-tune with the need to adjust lessons to meet individualized student needs. Addressing learning disabilities is a prime example.

2 MINS iStock-1065240764

Future of the Digital Workplace

The digital economy is here and with it comes a new way of conducting business. Technology is at the core of almost every job. Smart offices have become the norm with an influx of highly interactive...

2 MINS shutterstock_576827212

Collaboration and Communication

When properly leveraged, audiovisual (AV) technology is at the core of most highly effective collaboration and communications efforts in today’s digital world. After all, AV technology has the...

2 MINS podcast imageNEW-01

Unpacking the XR Revolution (New Podcast)

We are in the beginning stages of a true revolution – the extended reality revolution. Although some components have been around for a handful of years, the current level of maturity, understanding...

3 MINS iStock-169938237-1

Why Businesses Favor a Huddle Room

The global market is rapidly evolving, and if organizations hope to compete – or better yet thrive – they need to rethink their physical environments. Gone are the work weeks where workers file into...

1 MINS iStock-1043605040

Reinventing Spaces: Retailtainment

Modern retail venues are constantly evolving – merging entertainment with shopping to create lifestyle destinations for people to shop, eat, drink, socialize and work. They are ultimately redefining...

2 MINS monitor-1054708_1280

Why Audiovisual Solutions Matter

In today’s digital economy, how businesses leverage technology is often a key differentiator. While various technologies play a role in fueling this evolving environment properly deploy audiovisual...

2 MINS elc400_N5_medium_(1)

What is a Huddle Room?

As Millennials started replacing Boomers, they brought with them the idea of open office environments. And, while these open spaces created an aesthetic the new professionals desired, it also shined...

2 MINS victor-garcia-qm9pHqVt7KA-unsplash-2-2

Optimizing Design with AV in Mind

When creating a distinctive structure for a client, it is easy to get caught up in the aesthetics of delivering a truly unique design capable of setting a facility apart from the pack. However, doing...

2 MINS jeshoots-com-722888-unsplash-1

Putting an End to Terminal Boredom

Airport terminals can be busy and heavily congested environments, especially during peak travel times. However, even though terminals are often filled with people rapidly moving from point A to point...

Scroll to Top