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There’s no denying it – 2020 has brought one of the greatest, if not the single greatest, challenges the themed entertainment and leisure industries have ever faced.
From juggernauts like Universal Studios and Disney to local museums, zoos, aquariums and other experiences, the industry has been tested like never before, learning a lot about itself in the process.
The themed entertainment industry has dealt with unprecedented adversity in the form of the COVID-19 pandemic, been agile in its adaptation and response, and has become, on the whole, more resilient and future-facing in the process.
It’s a process that’s largely been aided by technological innovation and a focus on narrative and storytelling, and an argument could be made that we’re entering the most promising period in themed entertainment’s history.
With that in mind, let’s examine the year that’s been and turn an eye toward what lies ahead.
The past year has revealed five fundamental truths about the themed entertainment and leisure industries, from which lessons about the future of those industries can be drawn and acted upon.
For all of these beneficial insights and feel-good attributes of the themed entertainment industry, there is still work to be done.
In order to get people back through the gates, keep them enjoying their experience longer, ensure they come back, and craft lasting, meaningful relationships, it’s important to keep a finger on the pulse of the key trends driving themed entertainment into 2021 and beyond.
Themed entertainment organizations and experiences have always been fueled by passion. That passion alone is no longer enough to run themed entertainment and leisure businesses in a way that ensures growth, but there are plenty of paths forward.
Key trends to watch and act upon include:
It’s important not to overestimate or underestimate the pandemic’s impact – it was certainly one of the most disruptive forces the industry has ever seen, but it’s also enabled themed entertainment to emerge stronger than ever.
Electrosonic is ready to help you define and implement your own unique path forward. To learn more, contact us today.
Bryan Hinckley, Electrosonic’s Global Vice President of Immersive Experiences, builds on 20+ years’ experience creating memorable experiences through innovative technology. He writes with an expert eye on the continuing importance of focusing on the story, guest experience and quality of customer service, regardless of technology changes.