CONTACT SALES
TECHNICAL SUPPORT

How to Use AI to Augment Your Creative Potential

Artificial intelligence (AI) isn’t the stuff of science fiction anymore. In fact, it’s powering billions of processes and workflows for companies worldwide. It’s become a key component in almost every industry, including audiovisual (AV). There’s a new application of its technology’s computer vision and image generation, described as visual AI. 

Those involved in the creative development for AV immersive and experiential design, along with the venues that want to create these, can now use AI to augment creative potential. Leveraging visual AI could become a critical component of your next big project, so you’ll want to understand what it is, how it works and how it will transform creative. 

What Is Visual AI?

Visual AI combines computer vision and image generation. These two aspects of AI technology can enable some exciting things. Computer vision describes connecting a camera to a computer running an AI model that can “see” things. This has many familiar uses cases, including:

  • The ability to identify an object, which a self-driving car may use to detect a red light ahead.
  • Person detection, such as a doorbell camera’s capabilities.
  • Facial detection used by people counters.
  • Facial recognition, which perceives a face and recognizes whom it is based on a database of known people for security applications.

Other types of computer vision often work together to serve a specific function. 

Image generation is the second part of visual AI. AI receives a prompt. It could be manual in the case of DALL-E or Midjourney, which create images from textual descriptions. There are also automated examples, such as Minecraft or No Man’s Sky, which generate 2D or 3D imagery based on the prompt and AI model. 

By combining computer vision and image generation, opportunities to augment creative become possible. So, how does visual AI create these images, exactly?

 

Learn how to create award-winning technology experiences

 

Visual AI and AI Models

Visual AI predominantly relies upon AI models to perform the function of image generation. AI models come to fruition through “training” the AI with data. The more data it absorbs, the more accurate it becomes. 

For example, AI models have become crucial in healthcare diagnosis for conditions like skin cancer. The AI model ingests a library of photos that include actual skin cancer and others that are not. As the model matures, clinicians then ask it to discern if a single image is or isn’t skin cancer. It would then go back through its library to make the most informed decision. 

The foundation of visual AI is modeling, and content creators in the experiential design space have lots of content to feed them. Thus, it’s a natural connection to apply this technology to the industry. It can be a non-human assistant to content creators. 

 

 

Visual AI Could Be Your New Colleague

Visual AI has some major points that make it an excellent way to augment your current process. It can create and identify imagery much faster than humans. Its accuracy is high on its own and even better with human help. Finally, it’s relatively accessible through new tools. This human-computer interaction could be the next horizon of content. 

The expectations for this emerging technology are that it will become one more tool—possibly the smartest—in your tech stack to push content creation forward. Next, let’s review the possible applications.

Visual AI Applications

There are two opportunities regarding how you can apply visual AI—self-generative content and computer vision for personalization.

Self-Generative Content

In this scenario, the AI is the content creator. Based on the prompts it receives, it produces images, videos and virtual environments. With this in place, the quantity of creative you generate could increase immensely. It could be ideal for the parts of the design that are less complex, so creatives could focus on those pieces. 

 

[Learn how to create award-winning technology experiences] 

Computer Vision for Personalization

In this application, the AI acts as a trigger via either demographics or facial recognition. When it detects these things, the individual could encounter unique experiences just for them. In terms of technology-rich immersive design, personalization has been both an opportunity and a challenge. How do you customize this in a large venue on a one-to-one basis? 

Visual AI may be the bridge to this. It elevates the immersion and could work in concert with other trigger technology (e.g., LIDAR), delivering truly one-of-a-kind moments. The excitement and anticipation of such times would be a huge draw for visitors.

Another aspect of this use case could include the recognition of facial expressions and emotional gestures. Research is underway on this, and it looks beyond the familiar feelings of happiness or sadness, detecting things like boredom or confusion. That could be helpful in experiential design. For example, if the AI identified boredom, which isn’t the kind of emotion you’d hope for while they’re at your venue, specific content could appear to try to shift that into enjoyment. 

In both cases, the AI doesn’t replace you or your team of creatives. It simply offers an assist. The dire warnings about AI supplanting humans aren’t accurate in general or in this situation. A good analogy is IBM’s Deep Blue. It outmatched the chess champion, Garry Kasparov. It wasn’t the end of people playing chess. Rather, players began to leverage AI to train and improve their skills. The same thing is possible with visual AI; the more it trains and the more complete the prompts are, the better the content will be. 

Multidisciplinary studios like Float4 and RealMotion already use this technology to integrate digital experiences into physical spaces. Most are just at the tip of what the technology can do. It could be producing complex videos or creating virtual worlds in the future. It’s an exciting time to imagine what it will be able to do and empower creators with new tools. 

Visual AI Is One More Way for Experiences to Leverage the Technology

AI is already a part of the AV industry. It’s playing a role in sustainability, interactive exhibits, virtual reality and creating simple, intuitive user interfaces. Visual AI adds another component that will further the experiences to captivate audiences and simplify development.

New call-to-action

What's your perspective?

Tell us the topic you would like to hear more about

More Perspective
4 MINS

The Metaverse: A world of opportunity

When Gartner cites the metaverse as one of its top strategic technology trends for 2023, the technology has to be taken seriously. Indeed, according to forecasters, it looks like big business for...

|
2 MINS

Dark Rides, The Next Generation (Part 2)

In an earlier blog, Dark Rides – The Next Generation – Part 1, we explained the importance of upgrading dark rides to meet increasing visitor expectations and explored the three key trends –...

|
3 MINS

Dark Rides, The Next Generation (Part 1)

Dark rides have been an important and popular attraction in theme parks for generations, but now experiential technology is taking them in exciting new directions — and the new generation of rides...

|
2 MINS

The Evolution of the Video Wall

Video walls as art - How far can LED technology take the video wall? Video walls have reached an exciting tipping point. The latest developments in LED video walls are helping designers create custom...

|
3 MINS

How to Use AI to Augment Your Creative Potential

Artificial intelligence (AI) isn’t the stuff of science fiction anymore. In fact, it’s powering billions of processes and workflows for companies worldwide. It’s become a key component in almost...

|
3 MINS

The Future of Onsite AV Support

The world of audiovisual technology is changing, and effective design, planning, engineering and installation of a holistic AV solution is now a prerequisite to doing business in an increasingly...

|
6 MINS office-shakehands

Planning to Hire an AV Company?

Exceptional projects demand an exceptional team. When engaging an audio visual (AV) solutions provider with so many companies out there… how do you choose? From design, to procurement, commissioning...

|
3 MINS

Are You Ready for ISE?

Taking place in Amsterdam February 11-14, the Integrated Systems Europe (ISE) exhibition is a premier event focused entirely on audiovisual (AV) and systems integration. If you have a project on the...

|
2 MINS

Is Your AV Deployment Secure?

The need for security impacts everyone. And, unfortunately, unmonitored access points can quickly lead to a costly data breach. The massive Target breach from a few years ago was the result of an...

|
1 MINS

Does 5G Matter for Your AV Deployments?

If you pay even the slightest amount of attention to technology trends, you already know that the hype around 5G is rapidly gaining steam. The question is what does the eventual movement from current...

|
4 MINS

Looking Back at a Decade of Opportunity

Each time we hit a new decade, it is always fun and often rewarding to take a look in the rearview mirror to see how the company has progressed. The past 10 years represent a decade of significant...

|
2 MINS iStock-1152574617

What's on Your Wishlist?

Do you have a project on the horizon? Is your goal to captivate your audience? In the spirit of the holidays, we have created a wish list of the qualities a company should consider when selecting an...

|
2 MINS james-pond-XO9uCZZaipE-unsplash

Dark Rides Expand Branding Opportunities

Brands are more important today than ever before. Why? Today’s consumer likes to relate to a brand – it is part of the experience they desire. This is true whether they are buying a product or...

|
2 MINS iStock-165683086

Dark Rides Protect Your Park's Future

Nostalgia has its place even with the Millennial crowd. There is something comforting about a known experience. It helps the guest even temporarily relive cherished childhood memories. That is the...

|
3 MINS dtorlando-01_(1)

7 Things You Need to Do During IAAPA

There is a lot of excitement at IAAPA, and without a plan the entire experience can quickly become overwhelming. Sensory overload is always a real possibility! Having participated in these events for...

|
5 MINS blog-image-01_(1)

Are You Ready for IAAPA?

As the attraction industry’s biggest expo, IAAPA is always a great opportunity to shine a spotlight on what we have done over the past year, as well as a time to meet with existing and prospective...

|
2 MINS iStock-863497498

Do You Really Need an AV Consultant?

As the experience economy continues to mature and evolve, it is has become increasingly more important to embrace creative and meaningful ways to visually interact with team members and customers....

|
2 MINS iStock-1093674926

Are You Ready for AV-As-A-Service?

The cloud-based as-a-service market has been one of the fastest growing sectors over the past 5 years. So much so that it’s estimated that organizations will spend $94.8 billion on these cloud-based...

|
1 MINS iStock-658188828

How Interactives Can Become Viral

We have talked in detail about the significant role that interactive audiovisual deployments can have as guests engage and ultimately embrace the immersive experience. What we haven’t discussed is...

|
1 MINS iStock-911030486-1

Addressing Learning Disabilities

Today’s educators are far more in-tune with the need to adjust lessons to meet individualized student needs. Addressing learning disabilities is a prime example.

|
2 MINS iStock-1065240764

Future of the Digital Workplace

The digital economy is here and with it comes a new way of conducting business. Technology is at the core of almost every job. Smart offices have become the norm with an influx of highly interactive...

|
2 MINS shutterstock_576827212

Collaboration and Communication

When properly leveraged, audiovisual (AV) technology is at the core of most highly effective collaboration and communications efforts in today’s digital world. After all, AV technology has the...

|
2 MINS podcast imageNEW-01

Unpacking the XR Revolution (New Podcast)

We are in the beginning stages of a true revolution – the extended reality revolution. Although some components have been around for a handful of years, the current level of maturity, understanding...

|
3 MINS iStock-169938237-1

Why Businesses Favor a Huddle Room

The global market is rapidly evolving, and if organizations hope to compete – or better yet thrive – they need to rethink their physical environments. Gone are the work weeks where workers file into...

|
1 MINS iStock-1043605040

Reinventing Spaces: Retailtainment

Modern retail venues are constantly evolving – merging entertainment with shopping to create lifestyle destinations for people to shop, eat, drink, socialize and work. They are ultimately redefining...

|
2 MINS monitor-1054708_1280

Why Audiovisual Solutions Matter

In today’s digital economy, how businesses leverage technology is often a key differentiator. While various technologies play a role in fueling this evolving environment properly deploy audiovisual...

|
2 MINS elc400_N5_medium_(1)

What is a Huddle Room?

As Millennials started replacing Boomers, they brought with them the idea of open office environments. And, while these open spaces created an aesthetic the new professionals desired, it also shined...

|
2 MINS victor-garcia-qm9pHqVt7KA-unsplash-2-2

Optimizing Design with AV in Mind

When creating a distinctive structure for a client, it is easy to get caught up in the aesthetics of delivering a truly unique design capable of setting a facility apart from the pack. However, doing...

|
2 MINS jeshoots-com-722888-unsplash-1

Putting an End to Terminal Boredom

Airport terminals can be busy and heavily congested environments, especially during peak travel times. However, even though terminals are often filled with people rapidly moving from point A to point...

|
Scroll to Top