- Location Based Entertainment Experiences
- Corporate Experiences
- Essential Business Experiences
- Technology Professional Services
- About Us
As reopening begins, every industry the world over is looking for ways to re-engage with customers in ways that deliver the same impactful, memorable experiences they were accustomed to before the COVID-19 pandemic began – while keeping them safe and delivering key peace of mind.
In the themed entertainment industry, extended reality, or XR, solutions are ready to carry the load in making that vision a reality.
XR refers to virtual reality, augmented reality and mixed reality solutions that each play a critical role in delivering what’s now known as the XR experience, and the tools and technology exist to begin leveraging each of these “ingredients” today to deliver stunning experiences.
“Experience is the key word. It is important to look at them as ingredients rather than formats that opposed another,” said Yiannis Cabolis, Electrosonic Director, Technical Innovation.
Concerns regarding large groupings of customers, packed theme park rides and in-person events have hit themed entertainment hard, forcing theme parks and other spaces with immersive experiences to consider how they’ll adapt without sacrificing key engagement.
The good news, though, is that VR, AR and XR technology typically reserved for science fiction has become a reality and a tool ready to be implemented to help these spaces achieve that key agility.
Using this technology correctly can allow for social distancing in experience centers, museums, theme parks and more while still achieving the ultimate goal of these themed entertainment ventures – creating lasting experiences for guests.
Why wait to create a truly impactful experience when XR solutions already exist that are primed and ready to help you succeed in the post-pandemic new normal?
As we’ve seen, it’s important to view the potential of virtual reality, augmented reality and mixed reality as both exciting on their own merit and as having tremendous potential when used in concert.
The overarching goal is a simple one – to deliver true immersion without unnecessary physical contact. In achieving this goal, the audiovisual industry could shift the AV landscape forever. While XR solutions today can be relied upon to deliver immersive experiences that account for safety regulations and more, their lasting impact could be much greater.
Here are some ways that VR, AR and mixed reality solutions are ready to help themed experiences transform and evolve to become new normal-ready and to tell truly immersive stories.
Like any successful AV solution, leveraging XR begins with working with a trusted partner.
Through Electrosonic’s Technology Master Planning™ methodology and key technology design consulting services, we can help you bring your XR vision to life – and create a memorable, lasting experience that engages consumers while putting them at ease in the uncertainty of new-normal themed entertainment.
To learn more about how Electrosonic can bring your XR solution to life, contact us today.
Yiannis Cabolis, Director of Technology Innovation at Electrosonic, shares the inside track on how technology drives innovation. He brings 30 years’ experience monitoring emerging technologies, developing best practices and driving Research and Development to solve challenges and help clients understand how to benefit from the latest engineered technology solutions.