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There’s been much said about how offices might look as the world’s reopening and efforts to achieve a “new normal” march forward, and it’s a certainty that technology will play a critical role in making those collaborative work spaces safe and productive.
But, with crowds beginning to flock to more activities and spaces beyond those that were considered essential during the spread of the novel coronavirus and the COVID-19 pandemic, it’s time to think critically about how technology is helping entertainment-focused, consumer-driven spaces provide the same level of safety and protection.
The growth of digital interfaces and experiences in these environments has likely been accelerated, with already promising tools acting as a robust bridge between the physical environments of the past and the future-proof digital solutions that will drive the way we live, work and play into the “new normal” and beyond.
It’s perhaps most helpful to view this progression and the world’s reopening efforts through the lens of gaming, as casinos dotted across the globe have begun to work back toward normal operation.
The gaming industry offers a helpful overview of reopening efforts at large, as casinos represent some of the most challenging and high-occupancy spaces working to achieve pre-pandemic levels of activity as the “new normal” begins.
Whether touching a chip, throwing dice or grabbing a card, gaming has always had strong tactile elements that drive the overall experience for players. However, this contact is less-than-ideal in the current world climate, for obvious reasons, meaning additional measures may need to be developed and taken to provide the same adrenaline rush and thrill of classic gaming.
Fortunately, digital interfaces and technological solutions can generate the same satisfaction of these previously tactile-only experiences.
The future of casinos and gaming undoubtedly lies in taking advantage of the already growing trend of online gaming, as consumers will only come to further expect these digitally integrated experiences as they become more accustomed to them elsewhere, from video games to shopping experiences and beyond.
So, what strategies can gaming spaces employ to deliver on those expectations?
To keep pace, modern casinos and gaming spaces should consider:
It’s clear that digital experiences and mobile and online gaming can help casinos appeal to younger, digital-native audiences, draw in next-generation players with memorable and interactive experiences, and more.
It’s important, then, to study what’s already driving success in terms of technological solutions, discovering which are best prepared to serve consumer experiences in the new normal and identifying best practices for their use.
With that in mind, here are strategies for casinos and other large consumer spaces in the “new normal” – and the technology that can make them possible.
Like any AV project or other integration, success begins in the planning stage.
That’s why Electrosonic offers a thorough Technology Master Planning methodology, aimed at working with you from end to end to craft the perfect solution, integration and managed services plan for your unique operation.
To learn more about how Electrosonic is helping craft the “new normal,” contact us today.
Alexander Hann, Communications Specialist, understands the challenges that clients face when they are making decisions about technology. He uses his extensive experience of communicating complex concepts to write about the latest developments in technology in a way that clearly explains benefits for business and technical decision-makers.