In an earlier blog, Dark Rides – The Next Generation – Part 1, we explained the importance of upgrading dark rides to meet increasing visitor expectations and explored the three key trends – gamification, personalization and datafication - offering operators the opportunity to upgrade existing rides without significant structural change.
Personalization allows for a more connected, heightened level of visitor experience so let's explore some of those enabling technologies in more detail...
Personalization is one of the most compelling trends in Themed Entertainment because it gives your visitors a unique experience and elevates the attraction. There's several technologies you'll want to know, here's a quick rundown of some of them:
Successful personalization is based on sound data collection and datafication. Data gathering is getting easier because visitors are expanding their 'digital life', leaving clues to their personality, values and attitudes.
By analyzing data from booking details, loyalty programs, behavior tracking and social media, you can create insights that can be used to deliver personalized experiences. However, it's important to remember that data collection and use must be carried out in line with relevant privacy laws.
As well as personalizing rides, datafication can improve the overall visitor experience by tracking visitor behavior and measuring the impact of experiences. The information can then be used to make data-driven decisions to improve dark ride experiences and make them more engaging and impactful.
The data can also help identify new innovation opportunities in understanding visitors' behavior and preferences; you can develop new products, services and experiences that more closely meet their changing needs and expectations.
Upgrading an existing dark ride using data-driven gamification and personalization techniques can transform the guest experience quickly and easily compared to the long-term planning and development required to create new rides.
Electrosonic Consultants draw on 55+ years of experience developing award-winning solutions for theme parks bringing together the expertise of leading technology partners like Barco, Pixera and Smart Monkeys who provide the latest innovative technologies driving highly integrated dark ride solutions.
To help you plan your upgrade, it's essential to work with specialists who understand how these technologies come together to create the technology roadmap for the dark ride environment. Electrosonic's Executive Design Consultancy Service brings together technology, innovation and experiential solutions experts to help you identify opportunities and plan and implement your transformation initiatives.
Electrosonic's Executive Design Consultancy Service provide a free complementary Charrette discussion at the initial conceptual stage to help you reimagine your dark ride.
Yiannis Cabolis, Director of Technology Innovation at Electrosonic, shares the inside track on how technology drives innovation. He brings 30 years’ experience monitoring emerging technologies, developing best practices and driving Research and Development to solve challenges and help clients understand how to benefit from the latest engineered technology solutions.