SEA 2020 - Turning Saudi Arabia Into the Entertainment Hub of the Middle East

Saudi Arabia’s General Entertainment Authority (GEA), which is responsible for the development and regulation of the Kingdom’s entertainment sector, has led the drive towards supporting the entertainment industry as part of the Kingdom’s Vision 2030 commitment to creating a more vibrant society. The GEA has struck up partnerships with other major event producers including National Geographic Encounter, IMG Artists and LuxuryKSA.

As part of this major effort, the Saudi Entertainment and Amusement (SEA) expo has rapidly become a must visit event. It brings together the best international and local manufacturers and suppliers of rides, games and devices, water-related equipment, lighting, food and beverage as well as security equipment.

Taking place in at Riyadh International Convention & Exhibition Center from February 3-5, SEA provides you with access to the right mix of products, services and technology to satisfy all your theme project needs. And, this year’s show is 30 percent larger, meaning more exhibitors, more products and more networking opportunities.


Having a show of this size and caliber within Riyadh is a direct measure of the current growth and long-term potential of themed entertainment across the Middle East. This is a wonderful opportunity for anyone currently in the entertainment sector or looking for exciting opportunities to expand their reach.

Read on for our suggestions on how to make the most of your time at this year’s event.

Don’t Miss Out on Free Learning Opportunities

SEA 2020 features a broad spectrum of educational programs from some of the most respected entertainment and leisure industry professionals working in Saudi Arabia today. The educational component will take place between 6pm-9:30pm on the first two days of the event – Monday the 3rd and Tuesday the 4th.

Some of the presentations at this year’s event show great promise as well. For instance, on February 3, there is a presentation focused on Bringing and building world-famous Family Entertainment Center brands to the Kingdom. On February 4, there is a presentation focused on The Family Entertainment Centre of the Future. Also on the 4th, there will be a presentation focused on the attraction development process and key things to consider. And a discussion around the power of eSports: a new, fast growing and highly lucrative ecosystem within KSA sports industry will end the presentations.

These interactive presentations will provide valuable insights into the key strategic, logistical and commercial decisions driving the rapid expansion of the Kingdom’s key family entertainment centers, live music festivals, international sporting events and Vision 2030 mega projects.

SEA also shines a bright light where immediate opportunities exist for investors, developers, operators and solution providers.

Visit the Newest Brand Sector

This year’s SEA expo will also include a focus on the growing cinema sector, a true area of opportunity within the region. The showcased products will include 3D providers, cinema technology, construction and architecture, digital cinema, digital cinema projection, screens, seating, speakers/sound/amps, ticketing and point of purchase technology, lighting and food offerings.

Having the right mix of technologies is a crucial component to getting the cinema environment right. Visiting this new sector focus at SEA is a great place to start.

Electrosonic’s Commitment to the Middle East 

Electrosonic has had a presence in the past at SEA. And we will have a larger booth at this year’s expo. Several of our audiovisual experts will be in attendance to meet with you and discuss how we can work in partnership with you to build the themed experience you desire. 

As themed entertainment has grown in popularity across the Middle East, Electrosonic has been right in the middle of all the action.  In fact, Electrosonic has a well-documented, award winning history of developing and supporting themed deployments throughout the region, with many of recent deployments earning international recognition.

Dubai Fountain

Warner Bros. World™ Abu Dhabi. Electrosonic played a pivotal role in building the world’s first-ever Warner Bros. branded indoor theme park, which transports guests to the lands of their favorite superheroes and animated characters via interactive family-friendly rides, authentically themed lands and immersive experiences. Located on Yas Island, Abu Dhabi, the 1.65-million sq. ft. (153,290 sq. m) park is owned and was developed by Miral Asset Management and Warner Bros. Consumer Projects.

Electrosonic worked with Thinkwell Group, the Los Angeles based global design and production agency that led the park’s design and attraction production, to provide complete parkwide audio and video and show control solutions. This project received the Themed Entertainment and Attractions Project of the Year Award from AV Awards. The AV Awards are all about identifying instances of innovation and creativity utilized as organizations leverage the latest AV technologies to create truly immersive experiences.


Sheikh Abdullah Al Salem Cultural Centre (SAASCC).  Located on a 13-hectare site in the Al-Sha’ab district of Kuwait City. The cultural center includes the Natural History Museum, Science and Technology Museum, Arabic Islamic Science Museum and Space Museum.

Click here to listen to the podcast about what was involved in delivering the world’s largest museum.

Taking 5 years to complete, the comprehensive museum complex houses 23 galleries in over 22,000 square meters. A truly immersive experience filled with engagement opportunities, SAASCC sports over 800 exhibits and experiences including a 4D theater adventure inside the human body and a 1-million-liter aquarium. Visitors can also explore the wonders of Arabic influences on today’s modern world, key inventions such as the camera obscura and Al-Jazari clocks can be discovered in the interactive library and multi touch displays allow the visitor to identify key inventions, how they have developed and still play a part in today’s society.

Electrosonic was awarded the Commercial Integrator 2019 Best Museum Project for its role in delivering SAASCC. We welcome the opportunity to spend time with you at the show, learning more about your plans and demonstrating firsthand how putting over 55 years of experience designing, building and supporting innovative solutions into action can help you meet your goals.

Ready to expand your presence in the themed entertainment space? Having worked on many of the largest and most recognized themed spaces in the world, Electrosonic has the knowledge and experience you need. Click here to learn more.  

What's your perspective?

Tell us the topic you would like to hear more about

More Perspective

The Metaverse: A world of opportunity

When Gartner cites the metaverse as one of its top strategic technology trends for 2023, the technology has to be taken seriously. Indeed, according to forecasters, it looks like big business for...


Dark Rides, The Next Generation (Part 2)

In an earlier blog, Dark Rides – The Next Generation – Part 1, we explained the importance of upgrading dark rides to meet increasing visitor expectations and explored the three key trends –...


Dark Rides, The Next Generation (Part 1)

Dark rides have been an important and popular attraction in theme parks for generations, but now experiential technology is taking them in exciting new directions — and the new generation of rides...


The evolution of the video wall

Video walls as art - How far can LED technology take the video wall? Video walls have reached an exciting tipping point. The latest developments in LED video walls are helping designers create custom...


How to Use AI to Augment Your Creative Potential

Artificial intelligence (AI) isn’t the stuff of science fiction anymore. In fact, it’s powering billions of processes and workflows for companies worldwide. It’s become a key component in almost...


The Future of Onsite AV Support

The world of audiovisual technology is changing, and effective design, planning, engineering and installation of a holistic AV solution is now a prerequisite to doing business in an increasingly...

6 MINS office-shakehands

Planning to Hire an AV Company?

Exceptional projects demand an exceptional team. When engaging an audio visual (AV) solutions provider with so many companies out there… how do you choose? From design, to procurement, commissioning...


Are You Ready for ISE?

Taking place in Amsterdam February 11-14, the Integrated Systems Europe (ISE) exhibition is a premier event focused entirely on audiovisual (AV) and systems integration. If you have a project on the...


Is Your AV Deployment Secure?

The need for security impacts everyone. And, unfortunately, unmonitored access points can quickly lead to a costly data breach. The massive Target breach from a few years ago was the result of an...


Does 5G Matter for Your AV Deployments?

If you pay even the slightest amount of attention to technology trends, you already know that the hype around 5G is rapidly gaining steam. The question is what does the eventual movement from current...


Looking Back at a Decade of Opportunity

Each time we hit a new decade, it is always fun and often rewarding to take a look in the rearview mirror to see how the company has progressed. The past 10 years represent a decade of significant...

2 MINS iStock-1152574617

What's on Your Wishlist?

Do you have a project on the horizon? Is your goal to captivate your audience? In the spirit of the holidays, we have created a wish list of the qualities a company should consider when selecting an...

2 MINS james-pond-XO9uCZZaipE-unsplash

Dark Rides Expand Branding Opportunities

Brands are more important today than ever before. Why? Today’s consumer likes to relate to a brand – it is part of the experience they desire. This is true whether they are buying a product or...

2 MINS iStock-165683086

Dark Rides Protect Your Park's Future

Nostalgia has its place even with the Millennial crowd. There is something comforting about a known experience. It helps the guest even temporarily relive cherished childhood memories. That is the...

3 MINS dtorlando-01_(1)

7 Things You Need to Do During IAAPA

There is a lot of excitement at IAAPA, and without a plan the entire experience can quickly become overwhelming. Sensory overload is always a real possibility! Having participated in these events for...

5 MINS blog-image-01_(1)

Are You Ready for IAAPA?

As the attraction industry’s biggest expo, IAAPA is always a great opportunity to shine a spotlight on what we have done over the past year, as well as a time to meet with existing and prospective...

2 MINS iStock-863497498

Do You Really Need an AV Consultant?

As the experience economy continues to mature and evolve, it is has become increasingly more important to embrace creative and meaningful ways to visually interact with team members and customers....

2 MINS iStock-1093674926

Are You Ready for AV-As-A-Service?

The cloud-based as-a-service market has been one of the fastest growing sectors over the past 5 years. So much so that it’s estimated that organizations will spend $94.8 billion on these cloud-based...

1 MINS iStock-658188828

How Interactives Can Become Viral

We have talked in detail about the significant role that interactive audiovisual deployments can have as guests engage and ultimately embrace the immersive experience. What we haven’t discussed is...

1 MINS iStock-911030486-1

Addressing Learning Disabilities

Today’s educators are far more in-tune with the need to adjust lessons to meet individualized student needs. Addressing learning disabilities is a prime example.

2 MINS iStock-1065240764

Future of the Digital Workplace

The digital economy is here and with it comes a new way of conducting business. Technology is at the core of almost every job. Smart offices have become the norm with an influx of highly interactive...

2 MINS shutterstock_576827212

Collaboration and Communication

When properly leveraged, audiovisual (AV) technology is at the core of most highly effective collaboration and communications efforts in today’s digital world. After all, AV technology has the...

2 MINS podcast imageNEW-01

Unpacking the XR Revolution (New Podcast)

We are in the beginning stages of a true revolution – the extended reality revolution. Although some components have been around for a handful of years, the current level of maturity, understanding...

3 MINS iStock-169938237-1

Why Businesses Favor a Huddle Room

The global market is rapidly evolving, and if organizations hope to compete – or better yet thrive – they need to rethink their physical environments. Gone are the work weeks where workers file into...

1 MINS iStock-1043605040

Reinventing Spaces: Retailtainment

Modern retail venues are constantly evolving – merging entertainment with shopping to create lifestyle destinations for people to shop, eat, drink, socialize and work. They are ultimately redefining...

2 MINS monitor-1054708_1280

Why Audiovisual Solutions Matter

In today’s digital economy, how businesses leverage technology is often a key differentiator. While various technologies play a role in fueling this evolving environment properly deploy audiovisual...

2 MINS elc400_N5_medium_(1)

What is a Huddle Room?

As Millennials started replacing Boomers, they brought with them the idea of open office environments. And, while these open spaces created an aesthetic the new professionals desired, it also shined...

2 MINS victor-garcia-qm9pHqVt7KA-unsplash-2-2

Optimizing Design with AV in Mind

When creating a distinctive structure for a client, it is easy to get caught up in the aesthetics of delivering a truly unique design capable of setting a facility apart from the pack. However, doing...

2 MINS jeshoots-com-722888-unsplash-1

Putting an End to Terminal Boredom

Airport terminals can be busy and heavily congested environments, especially during peak travel times. However, even though terminals are often filled with people rapidly moving from point A to point...

Scroll to Top