Technology for Technology Sake Is Not Innovative

No doubt, the cool factor of today’s smart spaces has a unique ability to generate buzz. Yet, in a world where smart devices have become the norm, smart spaces need to be able to deliver more.

Why? People are realizing that even though it is possible to make space extremely intelligent, if the space is not helpful or supports what they're trying to do, or fails to simplify daily tasks, the value quickly diminishes.

The standard conference room is a great example. Loading one of these spaces up with the latest technology doesn't necessarily make it easier for people to have a meeting. At the same time, it doesn't necessarily make it easier when the meeting room doesn't work for the user to get it back online or find a new place to meet.

Of course, utilizing and properly deploying the right technologies can make a significant difference in these spaces. AI, automation, as well as advanced presence sensors can play a big role in not only understanding that there is someone in the room, rather recognize when the right people are in the room, each can add significant value to these spaces.

Eye on engagement

The ability to improve and enhance engagement is one of the best ways innovative technology can make a difference. This is true throughout the corporate world – even in a commercial lobby. Innovative solutions can quickly turn lobbies into meaningful learning spaces by engaging with customers and employees. These intelligent uses of technology can also pave the way for customers and employees to become part of the story as brand ambassadors.

One such example in Atlanta is a corporate lobby with a small photo studio in the space. Here, guests and employees may have their photo taken, input their favorite thing about the company or share how long they’ve been employed with the group. From there, the person’s headshot becomes part of the content in the lobby, part of the brand, supporting the narrative of the space.

This is one of many strategies where implementing a technology system will support ongoing content development. In this case, the guests and employees were the catalyst helping develop content. In other examples, we see the use of real-time, data-driven content systems. Pulling data from public streams, such as Twitter or Google searches, or internal metrics such as active customers, traffic flow, or a myriad of data points can be translated into swaths of color for video or musical notes for an auditory experience.

Today’s innovative technology, content, and software enable companies to be more dynamic in creating customer engagement. This is true for small firms or multi-national corporations with regional offices. Through interconnected systems, we can support a company’s delivery of global, national, or regional engagement strategies.

Putting together the pieces

Technology. Technology is constantly evolving and moving toward IT-based solutions; we’ve been talking about the convergence of AV and IT for some time but it’s here now and it’s allowing companies to do more with less. Spaces are becoming more useful to broader user groups, all needing to serve their customers with unique methods.

Deployment. It all starts with why this experience is being built and what is the story of the space. Understanding the needs of the customer, the learning objectives of the businesses, and how all parties gauge success, is paramount to a deployment strategy. Without clearly defined goals (engagement, increased knowledge, efficiency of real estate) the implementation of technology may become a burden, not a benefit.

Space. How does the space itself support the customer or employee journey and what areas of the space may be enhanced using technology? Technology should always augment the architecture to further assist in accomplishing the deployment goals.

Partners. Innovation requires a team. Integrators must work with architects and the business groups to understand the purpose of the space. When technology is deemed useful, these groups must ensure the space can support the technology from a facility impact perspective (power, heat, weight). Working closely with content designers is crucial to the success of the project. Integrators need to ensure the equipment can support the various inputs and outputs to empower the content designers to tell the story.

Justification. There is always a dire need to quantify and qualify a technology solution. It is one thing to make a room look beautiful, but it’s another to demonstrate a positive return on investment. For instance, has the deployment played a meaningful role in ensuring the customer base is more knowledgeable? Or, is the investment providing workers with the tools needed to make their spaces more productive?

“Future-proof.” Designing innovative spaces should focus on the specific functions a piece of hardware provides, rather than which piece of hardware to buy. There will always be a newer model flat-panel display, or a better speaker to buy, so companies must focus on the role that piece of technology plays in the experience. When designing future spaces, the infrastructure is far more important than the bill of materials required. If customers focus on function instead of part numbers, they’ll find their spaces will continually evolve with their ever-changing brand.

Are you interested creating an environment that goes beyond smart or cool to on that actually delivers the improved functionality you need to meet your organization’s evolving goals? Electrosonic can help. As a global leader known for its ability to find creative uses to the latest technology can offer, Electrosonic provides you will access to over 55 years of experience and expertise. Click here to learn more.

What's your perspective?

Tell us the topic you would like to hear more about

More Perspective

The Metaverse: A world of opportunity

When Gartner cites the metaverse as one of its top strategic technology trends for 2023, the technology has to be taken seriously. Indeed, according to forecasters, it looks like big business for...


Dark Rides, The Next Generation (Part 2)

In an earlier blog, Dark Rides – The Next Generation – Part 1, we explained the importance of upgrading dark rides to meet increasing visitor expectations and explored the three key trends –...


Dark Rides, The Next Generation (Part 1)

Dark rides have been an important and popular attraction in theme parks for generations, but now experiential technology is taking them in exciting new directions — and the new generation of rides...


The evolution of the video wall

Video walls as art - How far can LED technology take the video wall? Video walls have reached an exciting tipping point. The latest developments in LED video walls are helping designers create custom...


How to Use AI to Augment Your Creative Potential

Artificial intelligence (AI) isn’t the stuff of science fiction anymore. In fact, it’s powering billions of processes and workflows for companies worldwide. It’s become a key component in almost...


The Future of Onsite AV Support

The world of audiovisual technology is changing, and effective design, planning, engineering and installation of a holistic AV solution is now a prerequisite to doing business in an increasingly...

6 MINS office-shakehands

Planning to Hire an AV Company?

Exceptional projects demand an exceptional team. When engaging an audio visual (AV) solutions provider with so many companies out there… how do you choose? From design, to procurement, commissioning...


Are You Ready for ISE?

Taking place in Amsterdam February 11-14, the Integrated Systems Europe (ISE) exhibition is a premier event focused entirely on audiovisual (AV) and systems integration. If you have a project on the...


Is Your AV Deployment Secure?

The need for security impacts everyone. And, unfortunately, unmonitored access points can quickly lead to a costly data breach. The massive Target breach from a few years ago was the result of an...


Does 5G Matter for Your AV Deployments?

If you pay even the slightest amount of attention to technology trends, you already know that the hype around 5G is rapidly gaining steam. The question is what does the eventual movement from current...


Looking Back at a Decade of Opportunity

Each time we hit a new decade, it is always fun and often rewarding to take a look in the rearview mirror to see how the company has progressed. The past 10 years represent a decade of significant...

2 MINS iStock-1152574617

What's on Your Wishlist?

Do you have a project on the horizon? Is your goal to captivate your audience? In the spirit of the holidays, we have created a wish list of the qualities a company should consider when selecting an...

2 MINS james-pond-XO9uCZZaipE-unsplash

Dark Rides Expand Branding Opportunities

Brands are more important today than ever before. Why? Today’s consumer likes to relate to a brand – it is part of the experience they desire. This is true whether they are buying a product or...

2 MINS iStock-165683086

Dark Rides Protect Your Park's Future

Nostalgia has its place even with the Millennial crowd. There is something comforting about a known experience. It helps the guest even temporarily relive cherished childhood memories. That is the...

3 MINS dtorlando-01_(1)

7 Things You Need to Do During IAAPA

There is a lot of excitement at IAAPA, and without a plan the entire experience can quickly become overwhelming. Sensory overload is always a real possibility! Having participated in these events for...

5 MINS blog-image-01_(1)

Are You Ready for IAAPA?

As the attraction industry’s biggest expo, IAAPA is always a great opportunity to shine a spotlight on what we have done over the past year, as well as a time to meet with existing and prospective...

2 MINS iStock-863497498

Do You Really Need an AV Consultant?

As the experience economy continues to mature and evolve, it is has become increasingly more important to embrace creative and meaningful ways to visually interact with team members and customers....

2 MINS iStock-1093674926

Are You Ready for AV-As-A-Service?

The cloud-based as-a-service market has been one of the fastest growing sectors over the past 5 years. So much so that it’s estimated that organizations will spend $94.8 billion on these cloud-based...

1 MINS iStock-658188828

How Interactives Can Become Viral

We have talked in detail about the significant role that interactive audiovisual deployments can have as guests engage and ultimately embrace the immersive experience. What we haven’t discussed is...

1 MINS iStock-911030486-1

Addressing Learning Disabilities

Today’s educators are far more in-tune with the need to adjust lessons to meet individualized student needs. Addressing learning disabilities is a prime example.

2 MINS iStock-1065240764

Future of the Digital Workplace

The digital economy is here and with it comes a new way of conducting business. Technology is at the core of almost every job. Smart offices have become the norm with an influx of highly interactive...

2 MINS shutterstock_576827212

Collaboration and Communication

When properly leveraged, audiovisual (AV) technology is at the core of most highly effective collaboration and communications efforts in today’s digital world. After all, AV technology has the...

2 MINS podcast imageNEW-01

Unpacking the XR Revolution (New Podcast)

We are in the beginning stages of a true revolution – the extended reality revolution. Although some components have been around for a handful of years, the current level of maturity, understanding...

3 MINS iStock-169938237-1

Why Businesses Favor a Huddle Room

The global market is rapidly evolving, and if organizations hope to compete – or better yet thrive – they need to rethink their physical environments. Gone are the work weeks where workers file into...

1 MINS iStock-1043605040

Reinventing Spaces: Retailtainment

Modern retail venues are constantly evolving – merging entertainment with shopping to create lifestyle destinations for people to shop, eat, drink, socialize and work. They are ultimately redefining...

2 MINS monitor-1054708_1280

Why Audiovisual Solutions Matter

In today’s digital economy, how businesses leverage technology is often a key differentiator. While various technologies play a role in fueling this evolving environment properly deploy audiovisual...

2 MINS elc400_N5_medium_(1)

What is a Huddle Room?

As Millennials started replacing Boomers, they brought with them the idea of open office environments. And, while these open spaces created an aesthetic the new professionals desired, it also shined...

2 MINS victor-garcia-qm9pHqVt7KA-unsplash-2-2

Optimizing Design with AV in Mind

When creating a distinctive structure for a client, it is easy to get caught up in the aesthetics of delivering a truly unique design capable of setting a facility apart from the pack. However, doing...

2 MINS jeshoots-com-722888-unsplash-1

Putting an End to Terminal Boredom

Airport terminals can be busy and heavily congested environments, especially during peak travel times. However, even though terminals are often filled with people rapidly moving from point A to point...

Scroll to Top