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The theme park and themed entertainment industry has been a model of technological innovation in recent years. Themed entertainment uses technology to enhance and support narrative and immerse visitors in memorable, impactful experiences.
By following that lead, corporate spaces – which may not be top of mind for many when the topic of powerful narrative and immersive experiences is raised – can leverage these same technological tools to elevate their own environments for employees and guests.
Theme park trends and, in general, innovative technology trends have a large role to play in redefining the way corporate spaces are designed and bringing forward-looking solutions to organizations around the world.
Let’s take a look at seven advances in theme park and themed entertainment technology solutions that can be adapted to corporate spaces to achieve powerful results.
At the largest scale, this effect could be used to have “assistants” or digital copies of employees greet and interact with corporate guests on your campus or to have a “hologram” presenter at large conferences, etc. In the age of COVID-19, you could virtually “present” over great distances with prerecorded footage and more.
Pepper’s Ghost could also be used for smaller effects, such as projecting 3D logos or wayfinding instructions that enhance the cutting-edge feel of your corporate space.
This same goal can be achieved in a corporate environment, where virtual reality can be used either in the space itself or over distance for a variety of purposes. Consider the impact of not simply telling a guest about a product, but placing them into a virtual world where they can see it, rotate it and examine it for themselves? What about offering a virtual tour or your space, no matter where in the world the “visitor” is, helping you immerse them in your own created “world?” Virtual reality is no longer purely the property of entertainment.
This allows you to make your space essentially anything you want it to be and to “edit” it per visitor to deliver a tailored experience. It also has uses for employees, who can be inspired by overlaid designs and works in progress, stats and information, and more.
Augmented reality can also take advantage of employees and guests’ mobile devices to offer points where they can find specific information about safety measures, key meetings, and more. This is critical in the age of COVID-19 and social distancing but is ready to elevate your corporate space well beyond those confines.
Who says corporate spaces need to be boring to be professional? Consider the Eaton Experience Center, where a 53-foot multimedia chandelier and 80-foot LED curtain leverage architecture and design to create an impressive show for employees and guests alike.
Powerful audio, video and display effects can be used in your actual space to inform and entertain guests, to put on creative and memorable presentations for both visitors and employees, and more. Corporate spaces are evolving alongside growing expectations for experiences, and these effects can help you keep pace.
These technological innovations are critical to crafting future-proof corporate spaces and experiences because, like in themed entertainment and theme parks, narrative and immersion are now expectations.
That’s the why – and an experienced partner like Electrosonic can guide you to the how.
Electrosonic has a long history of excellence in both themed entertainment technology solutions and in corporate environments, meaning we have a finger on the pulse of both industries and on how they can play off of one another to create memorable experiences where we live, work and play.
To learn more, contact us today.
Bryan Hinckley, Electrosonic’s Global Vice President of Immersive Experiences, builds on 20+ years’ experience creating memorable experiences through innovative technology. He writes with an expert eye on the continuing importance of focusing on the story, guest experience and quality of customer service, regardless of technology changes.