7 Theme Park Advances You Can Use in Your Corporate Spaces

The theme park and themed entertainment industry has been a model of technological innovation in recent years. Themed entertainment uses technology to enhance and support narrative and immerse visitors in memorable, impactful experiences.

By following that lead, corporate spaces – which may not be top of mind for many when the topic of powerful narrative and immersive experiences is raised – can leverage these same technological tools to elevate their own environments for employees and guests.

Theme park trends and, in general, innovative technology trends have a large role to play in redefining the way corporate spaces are designed and bringing forward-looking solutions to organizations around the world.

Let’s take a look at seven advances in theme park and themed entertainment technology solutions that can be adapted to corporate spaces to achieve powerful results.


Theme Park Technology Trends Ready to Transform Corporate Spaces

  • Projection Mapping
    Projection mapping allows you to do what the name suggests – project video onto essentially any surface, creating impactful and striking imagery that becomes a part of the overall environment and the impression it leaves on guests. Projection mapping in themed entertainment has allowed organizations to craft immersive, seemingly expansive and enthralling worlds, even in small spaces, and corporate environments can leverage that potential.

    Corporate lobbies can utilize mapping to project exciting videos, key information, beautiful logos or art installations, and more that can captivate visitors and deliver emotions and an atmosphere that match that of your organization and get guests in the right frame of mind. It can also be used to tailor the visit toward the guest by projecting their own logo, content and more to make them feel welcome.

    Projection mapping can do the same for employees in workspaces, helping engage and motivate them and promoting feelings of excitement, inspiration and inclusion.
  • Pepper’s Ghost
    The Pepper’s Ghost illusion crafts what many refer to as a “hologram,” though it’s really just a combination of digital footage, advanced effects and software leveraging ray optics and light reflection to create the effect of a digital copy of a person or character. Theme parks use the technique to highlight characters and have them interact with guests and the world around them – and corporate spaces can use the same technology to achieve a similar effect.

At the largest scale, this effect could be used to have “assistants” or digital copies of employees greet and interact with corporate guests on your campus or to have a “hologram” presenter at large conferences, etc. In the age of COVID-19, you could virtually “present” over great distances with prerecorded footage and more.

Pepper’s Ghost could also be used for smaller effects, such as projecting 3D logos or wayfinding instructions that enhance the cutting-edge feel of your corporate space.


  • Virtual Reality
    Virtual reality’s uses in themed entertainment are largely self-explanatory – the entire goal of themed entertainment is to transport guests to another, immersive world, and literally putting them in that world via virtual reality is a tremendous way to accomplish that goal.

This same goal can be achieved in a corporate environment, where virtual reality can be used either in the space itself or over distance for a variety of purposes. Consider the impact of not simply telling a guest about a product, but placing them into a virtual world where they can see it, rotate it and examine it for themselves? What about offering a virtual tour or your space, no matter where in the world the “visitor” is, helping you immerse them in your own created “world?” Virtual reality is no longer purely the property of entertainment.




  • Augmented Reality
    Similarly, augmented reality is ready to jump beyond the boundaries of themed entertainment and into your corporate space. Augmented reality is the act of overlaying digital information or visuals over physical spaces, changing the viewer’s perception.

This allows you to make your space essentially anything you want it to be and to “edit” it per visitor to deliver a tailored experience. It also has uses for employees, who can be inspired by overlaid designs and works in progress, stats and information, and more.

Augmented reality can also take advantage of employees and guests’ mobile devices to offer points where they can find specific information about safety measures, key meetings, and more. This is critical in the age of COVID-19 and social distancing but is ready to elevate your corporate space well beyond those confines.


  • Facial and Voice Recognition
    Detailed information and automation are now expected, and facial and voice recognition solutions have taken on critical importance in delivering upon that vision while maintaining safety in corporate spaces. As reopening marches on and organizations work to adapt physical workspaces to allow employees and guests to inhabit them once again, these solutions can provide a clearer path toward agility and enhancement of a space’s ability to allow for touchless interaction, social distancing, and more.
    Facial and voice recognition can be leveraged in corporate entrances and throughout the space as part of screening solutions and security, access and visitor control systems, making them more robust by collecting more actionable data about exactly who is inhabiting a space at a given time, where they’re going and what they’re doing.
    These solutions can also be integrated into holistic approaches to touchless and hands-free solutions, including interactive displays that provide information, hands-free doors and lighting, room access, and more.
  • Innovative Show Effects

Who says corporate spaces need to be boring to be professional? Consider the Eaton Experience Center, where a 53-foot multimedia chandelier and 80-foot LED curtain leverage architecture and design to create an impressive show for employees and guests alike.

Powerful audio, video and display effects can be used in your actual space to inform and entertain guests, to put on creative and memorable presentations for both visitors and employees, and more. Corporate spaces are evolving alongside growing expectations for experiences, and these effects can help you keep pace.


  • Gamification
    Gamification is the application of game-like elements in non-game context, and it’s been used in themed entertainment for years – but it’s ready to make the leap to the workplace.
    Gamification in training can help engage employees and increase retention, and combining gamification with some of the other innovations on this list can create a truly unmatched environment. Consider a projection or video wall where employees can compete against one another in some aspect of the work that you do or gamification elements that can allow visitors to explore your campus and organization in a unique way by earning points for tasks, remembering details, meeting people, and more.


Choosing the Right Technology Partner with Experience in Both Worlds


These technological innovations are critical to crafting future-proof corporate spaces and experiences because, like in themed entertainment and theme parks, narrative and immersion are now expectations.

That’s the why – and an experienced partner like Electrosonic can guide you to the how.

Electrosonic has a long history of excellence in both themed entertainment technology solutions and in corporate environments, meaning we have a finger on the pulse of both industries and on how they can play off of one another to create memorable experiences where we live, work and play.

To learn more, contact us today.


What's your perspective?

Tell us the topic you would like to hear more about

More Perspective

The Metaverse: A world of opportunity

When Gartner cites the metaverse as one of its top strategic technology trends for 2023, the technology has to be taken seriously. Indeed, according to forecasters, it looks like big business for...


Dark Rides, The Next Generation (Part 2)

In an earlier blog, Dark Rides – The Next Generation – Part 1, we explained the importance of upgrading dark rides to meet increasing visitor expectations and explored the three key trends –...


Dark Rides, The Next Generation (Part 1)

Dark rides have been an important and popular attraction in theme parks for generations, but now experiential technology is taking them in exciting new directions — and the new generation of rides...


The evolution of the video wall

Video walls as art - How far can LED technology take the video wall? Video walls have reached an exciting tipping point. The latest developments in LED video walls are helping designers create custom...


How to Use AI to Augment Your Creative Potential

Artificial intelligence (AI) isn’t the stuff of science fiction anymore. In fact, it’s powering billions of processes and workflows for companies worldwide. It’s become a key component in almost...


The Future of Onsite AV Support

The world of audiovisual technology is changing, and effective design, planning, engineering and installation of a holistic AV solution is now a prerequisite to doing business in an increasingly...

6 MINS office-shakehands

Planning to Hire an AV Company?

Exceptional projects demand an exceptional team. When engaging an audio visual (AV) solutions provider with so many companies out there… how do you choose? From design, to procurement, commissioning...


Are You Ready for ISE?

Taking place in Amsterdam February 11-14, the Integrated Systems Europe (ISE) exhibition is a premier event focused entirely on audiovisual (AV) and systems integration. If you have a project on the...


Is Your AV Deployment Secure?

The need for security impacts everyone. And, unfortunately, unmonitored access points can quickly lead to a costly data breach. The massive Target breach from a few years ago was the result of an...


Does 5G Matter for Your AV Deployments?

If you pay even the slightest amount of attention to technology trends, you already know that the hype around 5G is rapidly gaining steam. The question is what does the eventual movement from current...


Looking Back at a Decade of Opportunity

Each time we hit a new decade, it is always fun and often rewarding to take a look in the rearview mirror to see how the company has progressed. The past 10 years represent a decade of significant...

2 MINS iStock-1152574617

What's on Your Wishlist?

Do you have a project on the horizon? Is your goal to captivate your audience? In the spirit of the holidays, we have created a wish list of the qualities a company should consider when selecting an...

2 MINS james-pond-XO9uCZZaipE-unsplash

Dark Rides Expand Branding Opportunities

Brands are more important today than ever before. Why? Today’s consumer likes to relate to a brand – it is part of the experience they desire. This is true whether they are buying a product or...

2 MINS iStock-165683086

Dark Rides Protect Your Park's Future

Nostalgia has its place even with the Millennial crowd. There is something comforting about a known experience. It helps the guest even temporarily relive cherished childhood memories. That is the...

3 MINS dtorlando-01_(1)

7 Things You Need to Do During IAAPA

There is a lot of excitement at IAAPA, and without a plan the entire experience can quickly become overwhelming. Sensory overload is always a real possibility! Having participated in these events for...

5 MINS blog-image-01_(1)

Are You Ready for IAAPA?

As the attraction industry’s biggest expo, IAAPA is always a great opportunity to shine a spotlight on what we have done over the past year, as well as a time to meet with existing and prospective...

2 MINS iStock-863497498

Do You Really Need an AV Consultant?

As the experience economy continues to mature and evolve, it is has become increasingly more important to embrace creative and meaningful ways to visually interact with team members and customers....

2 MINS iStock-1093674926

Are You Ready for AV-As-A-Service?

The cloud-based as-a-service market has been one of the fastest growing sectors over the past 5 years. So much so that it’s estimated that organizations will spend $94.8 billion on these cloud-based...

1 MINS iStock-658188828

How Interactives Can Become Viral

We have talked in detail about the significant role that interactive audiovisual deployments can have as guests engage and ultimately embrace the immersive experience. What we haven’t discussed is...

1 MINS iStock-911030486-1

Addressing Learning Disabilities

Today’s educators are far more in-tune with the need to adjust lessons to meet individualized student needs. Addressing learning disabilities is a prime example.

2 MINS iStock-1065240764

Future of the Digital Workplace

The digital economy is here and with it comes a new way of conducting business. Technology is at the core of almost every job. Smart offices have become the norm with an influx of highly interactive...

2 MINS shutterstock_576827212

Collaboration and Communication

When properly leveraged, audiovisual (AV) technology is at the core of most highly effective collaboration and communications efforts in today’s digital world. After all, AV technology has the...

2 MINS podcast imageNEW-01

Unpacking the XR Revolution (New Podcast)

We are in the beginning stages of a true revolution – the extended reality revolution. Although some components have been around for a handful of years, the current level of maturity, understanding...

3 MINS iStock-169938237-1

Why Businesses Favor a Huddle Room

The global market is rapidly evolving, and if organizations hope to compete – or better yet thrive – they need to rethink their physical environments. Gone are the work weeks where workers file into...

1 MINS iStock-1043605040

Reinventing Spaces: Retailtainment

Modern retail venues are constantly evolving – merging entertainment with shopping to create lifestyle destinations for people to shop, eat, drink, socialize and work. They are ultimately redefining...

2 MINS monitor-1054708_1280

Why Audiovisual Solutions Matter

In today’s digital economy, how businesses leverage technology is often a key differentiator. While various technologies play a role in fueling this evolving environment properly deploy audiovisual...

2 MINS elc400_N5_medium_(1)

What is a Huddle Room?

As Millennials started replacing Boomers, they brought with them the idea of open office environments. And, while these open spaces created an aesthetic the new professionals desired, it also shined...

2 MINS victor-garcia-qm9pHqVt7KA-unsplash-2-2

Optimizing Design with AV in Mind

When creating a distinctive structure for a client, it is easy to get caught up in the aesthetics of delivering a truly unique design capable of setting a facility apart from the pack. However, doing...

2 MINS jeshoots-com-722888-unsplash-1

Putting an End to Terminal Boredom

Airport terminals can be busy and heavily congested environments, especially during peak travel times. However, even though terminals are often filled with people rapidly moving from point A to point...

Scroll to Top