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We live in a technology driven world. In fact, most of your guests have a supercomputer in their pocket capable of seamlessly connecting them to a never-ending world of information and opportunities.
The technology revolution is understandably creating new challenges and opportunities.
For theme parks, the challenge is being able to provide experiences that are far greater than what guests can get at home or utilizing their own technology. Even today’s smartphones have the ability to attach to personal virtual reality equipment to provide game style experiences that plunge consumers into new worlds.
Of course, having access to today’s audiovisual (AV) technology also represents significant opportunities to theme parks. Opportunities to create magical environments and experiences that enable guests to disconnect from their personal technology and enjoy the immersion.
In the simplest terms, dark rides are an opportunity to create a digital playground.
The ability to leverage high definition displays and advanced projection capabilities. Today’s technology allows you to create amazing shapes to realistically immerse guests into new magical worlds. Digital waterfalls and multidimensional characters are just the beginning of where parks can go when blending these technologies with phenomenal technology.
Sound systems have also become far more dynamic. You can now utilize an array of different speakers that allow you create differentiated noises and provide depths of sound that were once only available in highly controlled environments.
Interactive technologies allow you to “hand over control” to the guest to guide their vehicle into new universes. Today’s more advanced interactive technology can actually recognize a guest’s eye movements and create corresponding vehicle shift or character interactions.
The potential is truly endless and often the only limitations are your imagination. And fortunately, the technology only continues to advance. And, the ability to find creative new uses for existing technologies means your guests are in for an amazing treat with each dark ride adventure you present.
Interested in learning more about how you can build dark rides that will grab guest attention? Armed with over 55 years of experience creatively leveraging technology, Electrosonic has built a solid reputation with its ability to design and build award winning attractions for some of the most successful theme parks in the world. Click here to learn more.
Maurizio Capuzzo, Electrosonic’s Chief Marketing Officer, fuses the science of data with the art of visual and verbal communication to explain how technology adds value and helps foster innovation. Maurizio writes from a wealth of experience, holding leadership roles in global technology companies as well as possessing a deep understanding of how technology contributes to business growth.