What Do Technology-Rich Immersive Experiences Look?

Consumers have high expectations regarding experiences when visiting location-based entertainment venues. From theme parks to museums to resorts, guests demand more compelling interactions in these spaces. These organizations have been busy building technology-rich immersive experiences. And the results have been exciting for visitors and those who create them. 

The big question now is, what’s next? How will technology innovation, trends, and consumer expectations shape the future of immersive installations?

Using Technology in Creative Ways to Transport Guest to New Dimensions

Audiovisual (AV) technology is the foundation of any immersive experience. It enables all the attributes of what defines immersion. These components shape sound, visuals, and interactivity, transporting those in the spaces to something beyond the norm.

Some of the most pivotal ones are:

  • Beamforming - This technique allows for precise shaping and steering of beams in two dimensions. That creates sound fields that optimally cover audience areas of any shape or size. It enables precise sound localization, creating realistic and immersive soundscapes.
  • Haptic Speakers - This technology delivers a way to “reach out and touch” sound. It offers an intuitive way to provide audio and makes the experience more accessible for the visually impaired.
  • Interactive Technology and Displays - This category includes interactive digital signage, wayfinding, tables and video walls, which we cover in a new comprehensive guide. The use of this technology facilitates many aspects of immersive experience. Because they engage the visitor to interact, they amplify the experience. The way users interact with these components is evolving thanks to emerging technologies. Those include infrared (IR), which uses LEDs to recognize gestures. Projected Capacitive Touchscreens (PCAP) improves touch sensitivity and has multi-touch support. Finally, Frustrated Total Internal Reflection (FTIR) captures user pressure against an acrylic screen to deliver content to it.
  • Trigger Tech (LIDAR) - LIDAR is a sensing technology that tracks guest motion to augment the experience with interactivity. That tracking leads to triggers, allowing the content to respond to individual movements.
  • Projection Mapping - This projection technique turns any object into a display surface for video, no matter the shape. Its application includes complex industrial landscapes, like buildings, small interior objects or theatrical stages. 


Learn how to kickstart an immersive experience project

Immersive Experiences in Action

To understand the future of technology-rich immersive experiences, explore some of these exciting location-based entertainment installations and the AV products used.

SuperBlue is an immersive experience that uses a labyrinth of mirrors that takes visitors to a digital environment where every wall is a door. The venue engages audiences with experiential art, transcending boundaries of perception. 

Perplexiplex is the latest MeowWolf space. MeowWolf has been redefining experiential art and storytelling for years, and the newest venue doesn’t disappoint. It’s described as part immersive art experience, part performance venue. It includes a variety of interactive technology, projection mapping and more. 

Located in New York, SUMMIT One Vanderbilt is a transformational experience. It includes three exhibits: Air by Kenzo Digital, a 1000-foot-high canvas of mind-bending art that includes opportunities to interact and play, Levitation, an area of glass walls and floors that allows visitors to see the city below them, and Ascent, a thrilling glass elevator ride high above the ground.

The Orbit is an interactive digital experience promoting HBO Max content. It uses facial tracking and voice recognition to share clips from programming in response to user gestures. Our team provided the LEDs and integrations to make content delivery truly innovative. 

Illuminarium takes visitors on a one-of-a-kind ride bringing together multi-sensory content in a 30,000 square foot space. It’s VR (virtual reality) without the goggles. The key to the experience is a reprogrammable infrastructure that combines 4K projections and 3D beamforming technology and haptic speakers.

The 3D soundscape is personalized for every guest. LIDAR sensing also tracks guests to add interactivity. There’s even scent technology, ensuring that all senses are engaged. It represents a new horizon for storytelling where guests become part of the story. 

[Take the first step in creating an immersive experience by consulting an  experiential technology design expert]


The Future of Technology-Rich Immersive Experience

All the examples above represent the possibilities available with creativity and technology. What will the next evolution be? As consumers become more familiar and comfortable with VR and AR (augmented reality) at home, they’ll have greater expectations when they step out into the world. 

These are some trends that will likely impact what’s next.

XR and the Metaverse

XR (extended reality) is the umbrella term that includes VR, AR and MR (mixed reality). Metaverse is a network of 3D virtual worlds with social connections. What the metaverse will become is still unclear but often focuses on VR and 3D aspects. When Meta releases its Horizon platform, the possibilities and how they can impact physical spaces will take shape. 


The Power of 5G 

5G is enabling lots of technological fetes, once not feasible. Its widespread availability should become a reality in the future. Faster data transmission will make XR more seamless. It will lower the barriers of moving into immersive installations. 

AI, Machine Learning and Immersion

AI isn’t new, but its role in immersion is quickly becoming more relevant. It’s changing the way guests can perceive and interact in physical spaces. Specifically, machine learning is something to watch. Machine learning indicates the ability for technology to “learn” and improve. That requires data, which technology in immersive experiences can provide. That can include things like how long people spend in areas and how they interact. From this data comes actionable insights that can “improve” the experience based on this “feedback” from guests. 


Personalization of Experiences

Personalizing experiences is also a burgeoning trend. It’s no secret that people engage more when content is curated to them. There’s plenty of data regarding marketing that proves that to be true. Those same principles could apply to immersive venues. 

That can begin at the ticket purchase and continue until the person leaves. It involves gathering data about the person to start. That initial information starts to build a profile and an experience. When the person arrives at the attraction, she may receive a special itinerary highlighting things she may find most interesting. 

Technology-Rich Immersive Experiences: Ready for What’s Next

We’ll never stop pushing the lines of innovation. Working with location-based entertainment and other partners, we recommend the most advanced AV technology, system integration, engineering and more. We’re ready to take experiences to the next level, delighting visitors and achieving the goals of venues. 

New call-to-action

What's your perspective?

Tell us the topic you would like to hear more about

More Perspective

The Metaverse: A world of opportunity

When Gartner cites the metaverse as one of its top strategic technology trends for 2023, the technology has to be taken seriously. Indeed, according to forecasters, it looks like big business for...


Dark Rides, The Next Generation (Part 2)

In an earlier blog, Dark Rides – The Next Generation – Part 1, we explained the importance of upgrading dark rides to meet increasing visitor expectations and explored the three key trends –...


Dark Rides, The Next Generation (Part 1)

Dark rides have been an important and popular attraction in theme parks for generations, but now experiential technology is taking them in exciting new directions — and the new generation of rides...


The evolution of the video wall

Video walls as art - How far can LED technology take the video wall? Video walls have reached an exciting tipping point. The latest developments in LED video walls are helping designers create custom...


How to Use AI to Augment Your Creative Potential

Artificial intelligence (AI) isn’t the stuff of science fiction anymore. In fact, it’s powering billions of processes and workflows for companies worldwide. It’s become a key component in almost...


The Future of Onsite AV Support

The world of audiovisual technology is changing, and effective design, planning, engineering and installation of a holistic AV solution is now a prerequisite to doing business in an increasingly...

6 MINS office-shakehands

Planning to Hire an AV Company?

Exceptional projects demand an exceptional team. When engaging an audio visual (AV) solutions provider with so many companies out there… how do you choose? From design, to procurement, commissioning...


Are You Ready for ISE?

Taking place in Amsterdam February 11-14, the Integrated Systems Europe (ISE) exhibition is a premier event focused entirely on audiovisual (AV) and systems integration. If you have a project on the...


Is Your AV Deployment Secure?

The need for security impacts everyone. And, unfortunately, unmonitored access points can quickly lead to a costly data breach. The massive Target breach from a few years ago was the result of an...


Does 5G Matter for Your AV Deployments?

If you pay even the slightest amount of attention to technology trends, you already know that the hype around 5G is rapidly gaining steam. The question is what does the eventual movement from current...


Looking Back at a Decade of Opportunity

Each time we hit a new decade, it is always fun and often rewarding to take a look in the rearview mirror to see how the company has progressed. The past 10 years represent a decade of significant...

2 MINS iStock-1152574617

What's on Your Wishlist?

Do you have a project on the horizon? Is your goal to captivate your audience? In the spirit of the holidays, we have created a wish list of the qualities a company should consider when selecting an...

2 MINS james-pond-XO9uCZZaipE-unsplash

Dark Rides Expand Branding Opportunities

Brands are more important today than ever before. Why? Today’s consumer likes to relate to a brand – it is part of the experience they desire. This is true whether they are buying a product or...

2 MINS iStock-165683086

Dark Rides Protect Your Park's Future

Nostalgia has its place even with the Millennial crowd. There is something comforting about a known experience. It helps the guest even temporarily relive cherished childhood memories. That is the...

3 MINS dtorlando-01_(1)

7 Things You Need to Do During IAAPA

There is a lot of excitement at IAAPA, and without a plan the entire experience can quickly become overwhelming. Sensory overload is always a real possibility! Having participated in these events for...

5 MINS blog-image-01_(1)

Are You Ready for IAAPA?

As the attraction industry’s biggest expo, IAAPA is always a great opportunity to shine a spotlight on what we have done over the past year, as well as a time to meet with existing and prospective...

2 MINS iStock-863497498

Do You Really Need an AV Consultant?

As the experience economy continues to mature and evolve, it is has become increasingly more important to embrace creative and meaningful ways to visually interact with team members and customers....

2 MINS iStock-1093674926

Are You Ready for AV-As-A-Service?

The cloud-based as-a-service market has been one of the fastest growing sectors over the past 5 years. So much so that it’s estimated that organizations will spend $94.8 billion on these cloud-based...

1 MINS iStock-658188828

How Interactives Can Become Viral

We have talked in detail about the significant role that interactive audiovisual deployments can have as guests engage and ultimately embrace the immersive experience. What we haven’t discussed is...

1 MINS iStock-911030486-1

Addressing Learning Disabilities

Today’s educators are far more in-tune with the need to adjust lessons to meet individualized student needs. Addressing learning disabilities is a prime example.

2 MINS iStock-1065240764

Future of the Digital Workplace

The digital economy is here and with it comes a new way of conducting business. Technology is at the core of almost every job. Smart offices have become the norm with an influx of highly interactive...

2 MINS shutterstock_576827212

Collaboration and Communication

When properly leveraged, audiovisual (AV) technology is at the core of most highly effective collaboration and communications efforts in today’s digital world. After all, AV technology has the...

2 MINS podcast imageNEW-01

Unpacking the XR Revolution (New Podcast)

We are in the beginning stages of a true revolution – the extended reality revolution. Although some components have been around for a handful of years, the current level of maturity, understanding...

3 MINS iStock-169938237-1

Why Businesses Favor a Huddle Room

The global market is rapidly evolving, and if organizations hope to compete – or better yet thrive – they need to rethink their physical environments. Gone are the work weeks where workers file into...

1 MINS iStock-1043605040

Reinventing Spaces: Retailtainment

Modern retail venues are constantly evolving – merging entertainment with shopping to create lifestyle destinations for people to shop, eat, drink, socialize and work. They are ultimately redefining...

2 MINS monitor-1054708_1280

Why Audiovisual Solutions Matter

In today’s digital economy, how businesses leverage technology is often a key differentiator. While various technologies play a role in fueling this evolving environment properly deploy audiovisual...

2 MINS elc400_N5_medium_(1)

What is a Huddle Room?

As Millennials started replacing Boomers, they brought with them the idea of open office environments. And, while these open spaces created an aesthetic the new professionals desired, it also shined...

2 MINS victor-garcia-qm9pHqVt7KA-unsplash-2-2

Optimizing Design with AV in Mind

When creating a distinctive structure for a client, it is easy to get caught up in the aesthetics of delivering a truly unique design capable of setting a facility apart from the pack. However, doing...

2 MINS jeshoots-com-722888-unsplash-1

Putting an End to Terminal Boredom

Airport terminals can be busy and heavily congested environments, especially during peak travel times. However, even though terminals are often filled with people rapidly moving from point A to point...

Scroll to Top