September 20, 2018

Six Tips for Creating an Immersive Experience

Technology has changed the way we live, work, and interact with the world around us. It has even allowed us to create wholly new worlds and experiences.

Immersive experiences—the use of technology, storytelling, and space to convey a message, educate, or entertain—can transport visitors to another time and/or place. Increasingly, companies are recognizing immersive experiences as an opportunity to engage with customers in a unique and powerful way. Here are six tips for approaching your first immersive experience project.

Know your purpose. Delivering an immersive experience is exciting. But to be effective, you need to know what it is you’re trying to achieve. Are you looking to entertain? Educate? Increase brand awareness? Understanding why you’re building an immersive experience will help you…

Tell a story. Great content is the foundation for your immersive experience, and it shouldn’t be taken lightly. This is your opportunity to tell a story in a way that you want it to be told—you have control over the content as well as its delivery. Remember, a story has a beginning, middle, and end, as well as a cast of characters. Consider what role your visitors will play in the story, and the message you want to leave them with.

Engage the senses. The more the better. An immersive experience should evoke emotion and imagination. The best way to do that is to incorporate the senses through details that bring the experience to life. Sound, imagery, the temperature of the room, the smell and feel of the air… Every detail brings visitors deeper into your story.

Technology isn’t the be-all, end-all. Sure, technology makes the immersive experience possible—and it can be pretty amazing in its own right. But technology is only one element in an immersive experience, and at the end of the day it should seamlessly integrate with the story and the physical space. A successful immersive experience is the sum of its parts, and sometimes the simplest use of technology is the best solution.

Personalize the experience. A responsive environment can help create a personalized experience for each visitor. For example, when properly integrated, an RFID badge can trigger a greeting in the guest’s native language while seamlessly granting them access to various areas of a space, be it an office building, museum, or amusement park.

Incorporate visitor interaction. Involving your guest in the experience through interaction allows them to engage in a meaningful way. This will help increase the likelihood of buy-in and continued engagement while creating a longer lasting memory. Visitors will have a stake in the outcome and feel empowered as an active participant as opposed to a passive viewer.

Creating an immersive experience is no small endeavor. There are myriad opportunities to influence your visitors’ perceptions, but they must work together in a seamless manner. Your purpose and the story you want to tell will help guide the decisions that come after.

If you need assistance making your immersive experience come to life, the experts at Electrosonic would love to help.

Bryan Hinckley

Bryan Hinckley, Electrosonic’s Global Vice President of Immersive Experiences, builds on 20+ years’ experience creating memorable experiences through innovative technology. He writes with an expert eye on the continuing importance of focusing on the story, guest experience and quality of customer service, regardless of technology changes.