CONTACT SALES
TECHNICAL SUPPORT

Why Architects Need a Dedicated Audiovisual Partner

At its core, architecture is a creative field – architects seek to create stunning and lasting spaces, and that process can feel like an extremely personal one.

However, architects shouldn’t let this result in them attacking a project alone.

By leveraging the technical expertise of a professional audiovisual (AV) integrator, architects can engage in a collaborative partnership that not only elevates the design, itself, but ensures the entire process in met head on with an eye on the future and adaptability.

It’s important, then, to adopt that collaborative mindset – architects aren’t running for help but are making a conscious decision to provide the best result possible.

Here’s how they can do just that.

 

Overcoming challenges with the help of an AV professional

According to Alan Wilkinson, Electrosonic Business Development Manager – Entertainment, there are three main challenges that an architect can attack with the help of an AV professional – technical feasibility, cost certainty and operability.

The technical feasibility component is self-explanatory – as an architect or other design professional dreams up a space and how it will look and function for those using it, they often create first and ask questions later.

That’s where an AV professional can enter the equation. By consulting with an AV professional early in the process, architects and designers can ensure their vision matches what’s possible with today’s AV technology and save valuable time redesigning and adapting plans down the road.

Cost certainty is another key area where AV integrators can step in and elevate a project. By consulting an AV professional about a space’s design and capabilities, architects and designers, and the firms writing the checks, can gain a new level of certainty about the cost of a project.

“Cost (is the area where AV professionals can have the biggest impact), whether this is capital outlay or operating costs,” Wilkinson said. “Providing a realistic budget from a start of a project through to its operation and maintenance is key. Many publicly funded projects that allow for capital, but not operational costs, run into severe problems once open.”

Finally, operability is another enormous area of concern that can be addressed with the help of an AV integrator. When an AV professional is on-site and hands-on from the get-go, the project’s designers can be sure that the AV solutions needed, both upon installation and throughout their life in the space, are safe, reliable and functioning properly.

Collaboration brings benefits for both sides

When architects, particularly those that are heavily involved in AV design and implementation in a space, partner with an AV professional, a relationship can result that keeps the architect on the cutting edge of AV technology and the AV professional on their toes and creating new, exciting spaces.

However, Wilkinson said, that collaboration can depend on the nature of the architect’s involvement.

“The architect will not always have a direct role in the design of the interior fit-out. An example of this could be a large museum where another member of the interior design team may be responsible for AV specification. In this instance, the architect may only be responsible for delivering a building shell and basic services,” he said. “At the other end of the scale, there are architects who design buildings clothed in AV – so called ‘media facades’ – and make massive use of AV and technology within the building, too.”

The aim, regardless of the amount of involvement, is to engineer a smoother process throughout the entire life cycle, ensure the best solutions are found and implemented correctly, and align those solutions with the philosophy and purpose of the space, itself.

If all those goals are accomplished through collaboration, revisions and additional work are cut down significantly, allowing designers and builders to deliver on their promise and get it right the first time.

Creating impactful experiences

When it all comes together, the result can be truly stunning.

Wilkinson highlighted the Ahmed Al Jaber Oil & Gas Exhibition, which serves as an example of both the necessity for collaboration between AV professionals and the architectural team in large, public spaces and of the thrilling experiences this teamwork can create.

The “Heroes of Fire” exhibit, a panoramic experience in the Exhibition that brought together motion, special lighting, fire, smoke and traditional AV mainstays like powerful audio and video, required special attention.

“As well as flat panel display projection and audio, this auditorium in the exhibition uses propane fire and liquid nitrogen special effects,” Wilkinson said. “This required extensive collaboration with the architectural team regarding ventilation and life-safety systems.”

Another success story can be found in Bristol, UK’s Being Brunel Visitor Center, where guests are treated to an intimate and awe-inspiring look at the life of legendary engineer Isambard Kingdom Brunel.

“(A) gigantic head encases a domed theatre telling the story of inventor Isambard Kingdom Brunel’s life. The show uses sound projection and various special effects to tell this story,” Wilkinson said. “Floor loadings, projection space and surfaces, acoustics, ventilation, and audience holding areas, where they wait for the next show, all had to be meticulously designed with the architectural team.”

Connecting architectural design to Electrosonic’s Technology Master Planning

Electrosonic has developed a comprehensive process known as the Technology Master Planning™ methodology, and its applications in collaboration between AV professionals and architectural and design professionals are groundbreaking.

With Technology Master Planning™, much like when architects embark on a project, Electrosonic and its partners move through three phases – prepare, define and design.

By overlaying an integrated technology framework into the architectural design and working to understand a client’s vision together, Electrosonic and its partners can save valuable time, money and resources.

Like the architectural process, Technology Master Planning™ finds success through open collaboration between stakeholders and experts, involving everyone from the beginning of the project in order to ensure all challenges, considerations and complexities are taken into account when it matters most.

Want to learn more about Technology Master Planning™? Check out Electrosonic’s video on the subject to get a better idea of how the methodology can help you.

Interested in working with Electrosonic on your next stunning space? Contact us today

What's your perspective?

Tell us the topic you would like to hear more about

More Perspective
4 MINS

The Metaverse: A world of opportunity

When Gartner cites the metaverse as one of its top strategic technology trends for 2023, the technology has to be taken seriously. Indeed, according to forecasters, it looks like big business for...

|
2 MINS

Dark Rides, The Next Generation (Part 2)

In an earlier blog, Dark Rides – The Next Generation – Part 1, we explained the importance of upgrading dark rides to meet increasing visitor expectations and explored the three key trends –...

|
3 MINS

Dark Rides, The Next Generation (Part 1)

Dark rides have been an important and popular attraction in theme parks for generations, but now experiential technology is taking them in exciting new directions — and the new generation of rides...

|
2 MINS

The Evolution of the Video Wall

Video walls as art - How far can LED technology take the video wall? Video walls have reached an exciting tipping point. The latest developments in LED video walls are helping designers create custom...

|
3 MINS

How to Use AI to Augment Your Creative Potential

Artificial intelligence (AI) isn’t the stuff of science fiction anymore. In fact, it’s powering billions of processes and workflows for companies worldwide. It’s become a key component in almost...

|
3 MINS

The Future of Onsite AV Support

The world of audiovisual technology is changing, and effective design, planning, engineering and installation of a holistic AV solution is now a prerequisite to doing business in an increasingly...

|
6 MINS office-shakehands

Planning to Hire an AV Company?

Exceptional projects demand an exceptional team. When engaging an audio visual (AV) solutions provider with so many companies out there… how do you choose? From design, to procurement, commissioning...

|
3 MINS

Are You Ready for ISE?

Taking place in Amsterdam February 11-14, the Integrated Systems Europe (ISE) exhibition is a premier event focused entirely on audiovisual (AV) and systems integration. If you have a project on the...

|
2 MINS

Is Your AV Deployment Secure?

The need for security impacts everyone. And, unfortunately, unmonitored access points can quickly lead to a costly data breach. The massive Target breach from a few years ago was the result of an...

|
1 MINS

Does 5G Matter for Your AV Deployments?

If you pay even the slightest amount of attention to technology trends, you already know that the hype around 5G is rapidly gaining steam. The question is what does the eventual movement from current...

|
4 MINS

Looking Back at a Decade of Opportunity

Each time we hit a new decade, it is always fun and often rewarding to take a look in the rearview mirror to see how the company has progressed. The past 10 years represent a decade of significant...

|
2 MINS iStock-1152574617

What's on Your Wishlist?

Do you have a project on the horizon? Is your goal to captivate your audience? In the spirit of the holidays, we have created a wish list of the qualities a company should consider when selecting an...

|
2 MINS james-pond-XO9uCZZaipE-unsplash

Dark Rides Expand Branding Opportunities

Brands are more important today than ever before. Why? Today’s consumer likes to relate to a brand – it is part of the experience they desire. This is true whether they are buying a product or...

|
2 MINS iStock-165683086

Dark Rides Protect Your Park's Future

Nostalgia has its place even with the Millennial crowd. There is something comforting about a known experience. It helps the guest even temporarily relive cherished childhood memories. That is the...

|
3 MINS dtorlando-01_(1)

7 Things You Need to Do During IAAPA

There is a lot of excitement at IAAPA, and without a plan the entire experience can quickly become overwhelming. Sensory overload is always a real possibility! Having participated in these events for...

|
5 MINS blog-image-01_(1)

Are You Ready for IAAPA?

As the attraction industry’s biggest expo, IAAPA is always a great opportunity to shine a spotlight on what we have done over the past year, as well as a time to meet with existing and prospective...

|
2 MINS iStock-863497498

Do You Really Need an AV Consultant?

As the experience economy continues to mature and evolve, it is has become increasingly more important to embrace creative and meaningful ways to visually interact with team members and customers....

|
2 MINS iStock-1093674926

Are You Ready for AV-As-A-Service?

The cloud-based as-a-service market has been one of the fastest growing sectors over the past 5 years. So much so that it’s estimated that organizations will spend $94.8 billion on these cloud-based...

|
1 MINS iStock-658188828

How Interactives Can Become Viral

We have talked in detail about the significant role that interactive audiovisual deployments can have as guests engage and ultimately embrace the immersive experience. What we haven’t discussed is...

|
1 MINS iStock-911030486-1

Addressing Learning Disabilities

Today’s educators are far more in-tune with the need to adjust lessons to meet individualized student needs. Addressing learning disabilities is a prime example.

|
2 MINS iStock-1065240764

Future of the Digital Workplace

The digital economy is here and with it comes a new way of conducting business. Technology is at the core of almost every job. Smart offices have become the norm with an influx of highly interactive...

|
2 MINS shutterstock_576827212

Collaboration and Communication

When properly leveraged, audiovisual (AV) technology is at the core of most highly effective collaboration and communications efforts in today’s digital world. After all, AV technology has the...

|
2 MINS podcast imageNEW-01

Unpacking the XR Revolution (New Podcast)

We are in the beginning stages of a true revolution – the extended reality revolution. Although some components have been around for a handful of years, the current level of maturity, understanding...

|
3 MINS iStock-169938237-1

Why Businesses Favor a Huddle Room

The global market is rapidly evolving, and if organizations hope to compete – or better yet thrive – they need to rethink their physical environments. Gone are the work weeks where workers file into...

|
1 MINS iStock-1043605040

Reinventing Spaces: Retailtainment

Modern retail venues are constantly evolving – merging entertainment with shopping to create lifestyle destinations for people to shop, eat, drink, socialize and work. They are ultimately redefining...

|
2 MINS monitor-1054708_1280

Why Audiovisual Solutions Matter

In today’s digital economy, how businesses leverage technology is often a key differentiator. While various technologies play a role in fueling this evolving environment properly deploy audiovisual...

|
2 MINS elc400_N5_medium_(1)

What is a Huddle Room?

As Millennials started replacing Boomers, they brought with them the idea of open office environments. And, while these open spaces created an aesthetic the new professionals desired, it also shined...

|
2 MINS victor-garcia-qm9pHqVt7KA-unsplash-2-2

Optimizing Design with AV in Mind

When creating a distinctive structure for a client, it is easy to get caught up in the aesthetics of delivering a truly unique design capable of setting a facility apart from the pack. However, doing...

|
2 MINS jeshoots-com-722888-unsplash-1

Putting an End to Terminal Boredom

Airport terminals can be busy and heavily congested environments, especially during peak travel times. However, even though terminals are often filled with people rapidly moving from point A to point...

|
Scroll to Top