July 23, 2019

Why Audiovisual Solutions Matter

In today’s digital economy, how businesses leverage technology is often a key differentiator. While various technologies play a role in fueling this evolving environment properly deploy audiovisual (AV) technology often takes center stage. Not only because of its ability to creatively convey messages created by data manipulating technology but because it is the only way to truly visualize without restrictions.

AV solutions can come in various forms – often blurring the lines in a world where technology is so prevalent.

Enhance User Experience

AV goes well beyond creating an environment where people can watch videos. When properly deployed, AV solutions have the ability to truly captivate a user, immersing them into experiences. How AV enhances the user experience depends on the type of user.

iStock-1086605672For instance, the AV enhanced experience can result in an enjoyable visit that better conveys a message or theme. Consider, for example, going to a theme park where dynamic displays and hidden speakers are providing imagery and sounds that bring the visit to life. In these instances, the technology delivers the experience, yet it rapidly fades into the background.

The same type of experience occurs within museum environments where interactive exhibits fully engage guests – helping to ensure that the educational component of the museum comes through in a way that is equally exciting and memorable.

Within the work environment, an enhanced user experience can result in avoiding fatigue and improving productivity. For example, when an organization utilizes a video wall paired with seamless access to real time data, team members have the ability to see meaningful analytical results as well as live feeds for instance of a production environment.


Client Satisfaction

There is a big difference between simply deploying AV technology (displays, speakers, projectors, etc.) and delivering AV solutions. True AV solutions focus on actual application requirements. The best solutions center on addressing an organization’s ultimate goal. And in some instances, the technology an AV design firm recommends may be significantly different than what a client anticipates.

Customer experience and innovation centers are prime examples of how the proper deployment of AV solutions can lead to client satisfaction. Specifically, in a customer experience center, highly interactive AV solutions bring a company’s ability to fulfill a customer’s needs to life. Interactive displays and high definition sound can demonstrate organizational capabilities in a way that was never possible before.


The same is true within innovation centers where customers have the ability to interact with engineers who may or may not be in the same location using an array of collaborative AV technologies.

Interested in seeing how a well-designed and properly deployed AV solution can make a difference for your organization? Armed with an entire array of experienced and knowledgeable AV experts, Electrosonic has been helping organizations realize the potential of technology deployments for over five decades.Learn more by clicking here.

Morgan Rottinghaus

Morgan Rottinghaus, Vice President, Strategic Partners at Electrosonic, recognizes the critical role that partners play in delivering added value to clients. She writes about the importance of connecting complementary value-added services through partnerships as a way of accelerating innovation and maximizing the benefits of technology investments.