The digital realm has arrived. And in today’s new digital economy, technology can play a host of interesting roles. How specifically we use technology can differ considerably depending on the ultimate goal. This is true whether embracing a new piece of technology to make a job easier (or even feasible), adding excitement to a new or existing environment or even attracting attention in ways you never thought possible before.
Let’s take a look at a few areas where the proper utilizing on technology is making a significant difference.
Be sure to click on each subhead for a deeper dive.
Innovation Centers
The ultimate goal of an innovation center is often multifaceted. Best of class innovation centers serve as highly flexible and collaborative work environments that also double as a unique space to effectively showcase your organization’s capabilities.
Today’s technology plays an instrumental role within the typical innovation center. Audiovisual technology ranging from high definition displays to comprehensive video walls play a role in bringing presentations alive. However, it’s the mix of mobile devices, wearables and 3D printers that ultimately empower engineering teams to collaborate, innovate and problem solve.
For example, when leveraging wearables, you are giving your team the unique ability to communicate and capture ideas. Specifically, this allows your engineering team to engage in the testing process while seamlessly gathering data. Likewise, a field representative could use a wearable to capture a customer problem and live stream the feed to the engineering team within the innovation to brainstorm a solution on the fly.
Stadiums and Arenas
The central goal to any stadiums or arenas environment has always been to put a spotlight on the main event. However, as today’s teams have morphed into billion-dollar brands, the level of competition necessary to constantly appeal to the fan base continues to intensify.
While fielding the best possible team sets the stage for an enjoyable experience, the proper use of today’s technology makes it possible to add to the event through enhanced or even personalized engagement with the fan.
For instance, giving VIP fans access to truly immersive sounds such as hearing a coach’s commentary during a replay or having access to special viewing angles. Understandably, real-time communication capabilities, displays only available within specifically designed VIP areas as well as the ability to connect with a fan’s mobile device make this level of engagement feasible.
Today’s stadiums also have a wide array of visual demands in terms of massive high definition ceiling displays as well as the video menu boards, information and way finding as well as digital signage. Each of these video displays represent unique opportunities to constantly engage with the guest. The challenge is to capitalize on the opportunities by maximizing the experience without contributing to the potential visual pollution.
Theme Parks
When guests visit a theme park today, the wow is now an expectation. Accomplishing this goal goes well beyond building bigger and faster rides. It is all about creating an immersive environment, which only happens when operators properly deploy technology.
It takes a blend of AV, AI and mobile technology for today’s theme parks to effectively build the hype, deliver the wow and maintain guest engagement well after the visit. As a prime example, smart devices make it possible to offer gamification capable of bumping up the engagement process and fully immersing the guest into the theme park experience. For instance, you could create prize-based competitions amongst visitors where the winner can in some way customize the closing activities.
Data collecting technology (video cameras, sensors, etc.) further empower theme parks to gain a stronger understanding of how specifically their guests interact with various in-park attractions. Armed with this knowledge, it’s possible to make modifications to improve interaction and engagement levels – going well beyond simply counting how many people visit each attraction
