Is Your EBC Best-in-Class? Here are the 3 Key Differentiators

There is great value in differentiation. When first engaging with prospective customers and partners, they understandably want to know what makes your organization and its offering truly different from everyone else. They also want to know how specially those differences relate to their unique needs. It’s an instrumental part of the decision-making process, and for good reason. In today’s highly-connect, undeniably digital world, who you align with ultimately plays a significant role in defining your offering.

Having a best-in-class executive briefing center (EBC) provides you with an opportunity to differentiate what you have to offer by effectively telling your brand story. We recently presented a business case for building your own EBC including recent survey data from the Association of Briefing Program Managers (ABPM). ABPM reported that EBCs rank highest for activities relating to accelerating progression or faster closing of enterprise deals, especially for considered purchases, where prospect interaction and feedback are important in the sales cycle.

Simply put, having a strong EBC in place is your opportunity to create a truly immersive experience for prospective customers and partners. ABPM’s Spring Conference, taking place in Washington D.C. from April 15-17, will offer an array of educational sessions focused on refining and updating the briefing process.

What qualities define a best-in-class EBC?

While there are a number of factors to consider when creating or updating an executive briefing center, not every factor carries the same weight. Below are a few qualities that separate the good from the great.

Creating a seamless flow.

While movement through the EBC starts with having the right story – and knowing how to tell it – embracing a design led process helps ensure that all of the components are fully integrated. Ideally, you want to create an environment that goes well beyond going to see a great movie. You want to create a fully immersive experience for your prospective customers and partners.

The proper utilization so audiovisual technology is an important part of this puzzle. Yet, the use of sound barriers, lighting and environment control are equally important. The best AV systems are overkill if the all the other aspects of the space lag behind. Seamless integration is the foundation for a seamless flow.

Executive briefing centers are a key opportunity to engage with prospective customers.

Delivering immersive interactivity.

One key aspect that separates good from great is the ability to engage the guest. While your EBC needs to provide guests with access to a wealth of information, if you are simply dumping out data it will not yield the intended outcome. When you empower interactivity, it helps customize and relate your organization strengths and capabilities to your guests’ needs and shortcomings.

When focused on fostering an interactive environment it’s important to pay attention to what is actually happening within your EBC. Which aspects of your EBC garner the most engagement? How are guests interacting with each opportunity to engage? The proper deployment of sensors and other data collection technologies can empower you to make crucial changes that keep the level of engagement high. For example, if a specific component of your offering seems to garner more attention than others, you may want to take a deeper look at what is missing from other parts of your brand story.

The right technology is key to keeping your story as the primary focus.

Embracing Appropriate Technology.

Let’s face it, we are knee deep in the digital economy. As a result, technology plays an instrumental role in everything we do. However, that does not mean that the most expensive technology is always the best fit for the application at hand. Best-in-class EBCs are flexible, fluid and innovative environments that take into consideration that different customers and partners have differing needs/expectations.

Effectively selecting the proper technology starts with accepting that A true design led approach spends time upfront understanding the goals, the type of content involved and each individual aspect of the application. You never want to find yourself in a position where a technology deployment is taking center stage over your brand story or your ability to interact with the guest.

The more opportunities to interact, the better the outcome.

With over 50 years of experience working with both enterprise and entertainment clients, Electrosonic can help deliver outstanding EBCs capable of providing a truly immersive and interactive experience. Click here to learn more about how we can help.

What's your perspective?

Tell us the topic you would like to hear more about

More Perspective

The Metaverse: A world of opportunity

When Gartner cites the metaverse as one of its top strategic technology trends for 2023, the technology has to be taken seriously. Indeed, according to forecasters, it looks like big business for...


Dark Rides, The Next Generation (Part 2)

In an earlier blog, Dark Rides – The Next Generation – Part 1, we explained the importance of upgrading dark rides to meet increasing visitor expectations and explored the three key trends –...


Dark Rides, The Next Generation (Part 1)

Dark rides have been an important and popular attraction in theme parks for generations, but now experiential technology is taking them in exciting new directions — and the new generation of rides...


The evolution of the video wall

Video walls as art - How far can LED technology take the video wall? Video walls have reached an exciting tipping point. The latest developments in LED video walls are helping designers create custom...


How to Use AI to Augment Your Creative Potential

Artificial intelligence (AI) isn’t the stuff of science fiction anymore. In fact, it’s powering billions of processes and workflows for companies worldwide. It’s become a key component in almost...


The Future of Onsite AV Support

The world of audiovisual technology is changing, and effective design, planning, engineering and installation of a holistic AV solution is now a prerequisite to doing business in an increasingly...

6 MINS office-shakehands

Planning to Hire an AV Company?

Exceptional projects demand an exceptional team. When engaging an audio visual (AV) solutions provider with so many companies out there… how do you choose? From design, to procurement, commissioning...


Are You Ready for ISE?

Taking place in Amsterdam February 11-14, the Integrated Systems Europe (ISE) exhibition is a premier event focused entirely on audiovisual (AV) and systems integration. If you have a project on the...


Is Your AV Deployment Secure?

The need for security impacts everyone. And, unfortunately, unmonitored access points can quickly lead to a costly data breach. The massive Target breach from a few years ago was the result of an...


Does 5G Matter for Your AV Deployments?

If you pay even the slightest amount of attention to technology trends, you already know that the hype around 5G is rapidly gaining steam. The question is what does the eventual movement from current...


Looking Back at a Decade of Opportunity

Each time we hit a new decade, it is always fun and often rewarding to take a look in the rearview mirror to see how the company has progressed. The past 10 years represent a decade of significant...

2 MINS iStock-1152574617

What's on Your Wishlist?

Do you have a project on the horizon? Is your goal to captivate your audience? In the spirit of the holidays, we have created a wish list of the qualities a company should consider when selecting an...

2 MINS james-pond-XO9uCZZaipE-unsplash

Dark Rides Expand Branding Opportunities

Brands are more important today than ever before. Why? Today’s consumer likes to relate to a brand – it is part of the experience they desire. This is true whether they are buying a product or...

2 MINS iStock-165683086

Dark Rides Protect Your Park's Future

Nostalgia has its place even with the Millennial crowd. There is something comforting about a known experience. It helps the guest even temporarily relive cherished childhood memories. That is the...

3 MINS dtorlando-01_(1)

7 Things You Need to Do During IAAPA

There is a lot of excitement at IAAPA, and without a plan the entire experience can quickly become overwhelming. Sensory overload is always a real possibility! Having participated in these events for...

5 MINS blog-image-01_(1)

Are You Ready for IAAPA?

As the attraction industry’s biggest expo, IAAPA is always a great opportunity to shine a spotlight on what we have done over the past year, as well as a time to meet with existing and prospective...

2 MINS iStock-863497498

Do You Really Need an AV Consultant?

As the experience economy continues to mature and evolve, it is has become increasingly more important to embrace creative and meaningful ways to visually interact with team members and customers....

2 MINS iStock-1093674926

Are You Ready for AV-As-A-Service?

The cloud-based as-a-service market has been one of the fastest growing sectors over the past 5 years. So much so that it’s estimated that organizations will spend $94.8 billion on these cloud-based...

1 MINS iStock-658188828

How Interactives Can Become Viral

We have talked in detail about the significant role that interactive audiovisual deployments can have as guests engage and ultimately embrace the immersive experience. What we haven’t discussed is...

1 MINS iStock-911030486-1

Addressing Learning Disabilities

Today’s educators are far more in-tune with the need to adjust lessons to meet individualized student needs. Addressing learning disabilities is a prime example.

2 MINS iStock-1065240764

Future of the Digital Workplace

The digital economy is here and with it comes a new way of conducting business. Technology is at the core of almost every job. Smart offices have become the norm with an influx of highly interactive...

2 MINS shutterstock_576827212

Collaboration and Communication

When properly leveraged, audiovisual (AV) technology is at the core of most highly effective collaboration and communications efforts in today’s digital world. After all, AV technology has the...

2 MINS podcast imageNEW-01

Unpacking the XR Revolution (New Podcast)

We are in the beginning stages of a true revolution – the extended reality revolution. Although some components have been around for a handful of years, the current level of maturity, understanding...

3 MINS iStock-169938237-1

Why Businesses Favor a Huddle Room

The global market is rapidly evolving, and if organizations hope to compete – or better yet thrive – they need to rethink their physical environments. Gone are the work weeks where workers file into...

1 MINS iStock-1043605040

Reinventing Spaces: Retailtainment

Modern retail venues are constantly evolving – merging entertainment with shopping to create lifestyle destinations for people to shop, eat, drink, socialize and work. They are ultimately redefining...

2 MINS monitor-1054708_1280

Why Audiovisual Solutions Matter

In today’s digital economy, how businesses leverage technology is often a key differentiator. While various technologies play a role in fueling this evolving environment properly deploy audiovisual...

2 MINS elc400_N5_medium_(1)

What is a Huddle Room?

As Millennials started replacing Boomers, they brought with them the idea of open office environments. And, while these open spaces created an aesthetic the new professionals desired, it also shined...

2 MINS victor-garcia-qm9pHqVt7KA-unsplash-2-2

Optimizing Design with AV in Mind

When creating a distinctive structure for a client, it is easy to get caught up in the aesthetics of delivering a truly unique design capable of setting a facility apart from the pack. However, doing...

2 MINS jeshoots-com-722888-unsplash-1

Putting an End to Terminal Boredom

Airport terminals can be busy and heavily congested environments, especially during peak travel times. However, even though terminals are often filled with people rapidly moving from point A to point...

Scroll to Top