- Location Based Entertainment Experiences
- Corporate Experiences
- Essential Business Experiences
- Technology Professional Services
- About Us
You’ve seen them in hotel lobbies, at the mall, in theme parks, and at sporting venues. Video walls are almost everywhere. Thanks to a decreasing price point, companies are recognizing more opportunities to engage customers visually and experientially with direct-view LED walls. But there are important factors to consider before you dive in.
Video Walls: What They Are and How They Work
The sky really is the limit with what you can do with a video wall. They can be used to display all-text signage or play video. They can educate, promote, or entertain. A direct-view LED wall consists of thousands of LEDs placed next to each other in an array. As the viewer steps away, the LEDs create a cohesive image.
In addition to the LEDs, a direct-view LED wall consists of several pieces of hardware. There’s typically the mounting hardware, a media server, and a processor. The media server is a computer that stores the content and can feature a user interface that allows you to control when the video plays.
The media server typically sends a video signal to the processor that’s associated with the LED wall, and the processor takes that video signal, converts it to information that the LEDs listen to, and scales it to the appropriate location. And, voila—you have a functioning video wall.
But before you get to that point, there are many factors to consider.
Other Things to Know about Direct-view LED Walls
Here are a few pointers to get you started in the right direction when planning your first video wall.
These are just a few of the issues that companies need to begin thinking about as they go about planning their first direct-view LED video wall. At Electrosonic, we guide our clients through this process step-by-step, and help you make decisions based on your business goals. If you’d like to learn more about our digital communications services, drop us a line.
Victoria Cosgrave, Field Marketing Manager, Enterprise at Electrosonic, has wide-ranging experience of technology within professional services, financial services, infrastructure, transport, pharmaceuticals and government. Her knowledge and experience enables her to write about the technological landscape and the issues facing clients with great insight.